Helen M. Overland has been immersed in the online world and Internet Marketing for over a decade. As Vice President of Client Services with Search Engine People, she is responsible for assisting a team of account directors and managers to help organizations grow their market share using the online channel.

Helen combines her tech savvy with a strong passion for all things Search. She sharpened her skills in the trenches of E-Commerce and grew revenues steadily through the dot-com burst. In the past, Helen has generated 100% YOY increases in sales on tight marketing budgets of less than 5%.

Specializing in the intelligent application of emerging trends, she is experienced in maximizing campaign returns through identifying fresh opportunities and careful analysis of the results.

Known around the blogosphere as semlady, Helen blogs at www.searchenginepeople.com/blog and regularly speaks at marketing and technology conferences.