Chau is a subject matter expert on search advertising at Microsoft Canada, driving complex and multi-faceted custom solutions for advertisers on Bing.ca. He also acts as a liaison for an array of teams, including sales, service, marketing, product and engineering. Chau cut his teeth in digital media more than 10 years ago as a B2B marketing project manager for a leading IT firm. In 2004, Chau designed the blueprint for a tier four search engine and subsequently directed its production at a local Toronto digital marketing company. Chau joined Microsoft in early 2005, taking on the role of the MSN global account manager, where he successfully coordinated and grew the online display campaigns of strategic international advertisers.