Paul Cushman is the Senior Director of Mobile Sales Strategy and is responsible for the monetization strategy for Yahoo!'s mobile advertising solutions. Paul brings over 20 years of mobile and advertising experience to his role.

Prior to joining Yahoo! three years ago, Paul held senior positions at three mobile start ups in the US covering text messaging (m-Qube, bought by Mobile Messenger from Verisign), visual search (Neven Vision, acquired by Google) and widgets (Mobio). Before coming to the US, Paul worked for McCann-Erickson Worldwide for more than 10 years in Hong Kong, Saigon and Jakarta and he began his career in London, working in sales promotion.

Paul has a BA in Strategic Marketing from the University of Hertfordshire, England. He lives in Woodside, California with his wife Liz and their three children.