When it comes to relationships, Lisa Buyer @lisabuyer believes the connection between social media, search and public relations is exponential. As the founder of three media companies and CEO of The Buyer Group, Lisa is ambitious about the influence of public relations on social media, SEO and SEM, and she continues to share her innovative approach with clients, peers and associates. The Buyer Group is an interactive PR, social media and branding agency in South Florida that also consults agencies transitioning from traditional media to today's best digital strategies. Clients include public and private companies in the technology, real estate and health/beauty industries.

Lisa is the editor of several blogs and teaches online courses on applying social media to business networks. She is a regular speaker and moderator on topics of online PR, social media and search at national conferences, including Search Engine Strategies and PubCon. Lisa is a certified Google AdWords professional and is a SEMPO and SFIMA member. She served on the executive board of the American Lung Association of Florida and is past-president of International Association of Business Communications South Florida chapter.