John Sherrod began writing Web Applications in 1999 and has specialized in SEO since 2002. As the former Director of SEO and Emerging Technologies at Primedia, John has developed SEO strategies for multiple high traffic websites including Rentals.com, Realestate.com and Apartmentguide.com.

John is currently the Senior SEO Technologist for Search Discovery, Inc., a Digital Marketing Agency based in Atlanta, GA. His work involves addressing technical and architectural issues as well as developing organic search strategies for client websites.

In his non-digital life, John is the Education Coordinator for the Henderson Park Community Garden and serves on the board of the Metro Atlanta Beekeeper's Association.