In his role at iCrossing, Garner works with Fortune 500 brands to develop search engine marketing strategies that drive visibility, engagement, and results. By finding synergies between natural and paid search, designing websites for visibility from the ground up, and incorporating search and social media strategies, Garner has helped some clients achieve as much as $1 billion in revenue from natural search alone.

A regular Media Post "Search Insider" columnist for four years, Garner is a regularly-quoted expert on the topic of search engine marketing in major business and industry publications, including The Wall Street Journal, Dow Jones, Reuters, Adweek, Direct Marketing News, Smart Business Magazine, Search Engine Watch, Clickz, CNNMoney, and The Dallas Morning News. He is also actively involved in a number of professional industry organizations, including the Interactive Advertising Bureau's Search Committee, SEMPO local task force, and served as president of the Dallas-Ft. Worth Search Engine Marketing Association from 2006-2008, and also serves on the 2010-2012 SEMPO board of directors.