Nick has fifteen years of leadership experience in the advertising and marketing industries. He leads the overall strategy, client relationships, and team of digital design and marketing professionals at TrueAction. In 2009, Nick led strategic growth efforts including the opening of a New York City office and the acquisition of two outside firms; Silverlign Group, Inc., a web site design and marketing firm based in the San Francisco Bay area, and Pepperjam, a full-service affiliate marketing network.

Before joining TrueAction, Nick was president of Denuo, Publicis Groupe's futures practice, and led global digital development for Publicis Groupe Media. Prior to Denuo, he was president of Beyond Interactive Inc., which he co-founded while attending the University of Michigan. He was also managing director of Mediacom Digital, part of WPP's GroupM and Grey Global Group.

Nick has been recognized by MEDIA magazine as one of the top 50 People to Know in Interactive Marketing, Advertising Age's coveted 40 under 40 list, and as a MediaPost Online All-Star. He holds dual degrees in biopsychology and marketing from the University of Michigan.