Kathleen Fealy, president of KF Multimedia & Web, Inc., has developed online marketing strategies for more than six years for clients in the B2C, B2B, and e-commerce sectors, improving their visibility in the organic listings. By focusing on both her clients' objectives and their visitors' needs, Kathleen has worked with many companies to improve their overall web strategy, site visibility, and customer experience. Kathleen is SEMPO's education committee co-chair and a contributor to SEMPO Institute's "fundamentals of search marketing" and "advanced search engine optimization" courses. She has spoken at various business and industry events, including Search Engine Strategies. Kathleen has been cited in womenentrepreneur.com and is a member of the Usability Professionals' Association.