Jessica Bowman delivers insightful, actionable advice in a way that gets people on board, moving forward and improving the bottom line. Identified as one of the industry's top in-house SEOs, Jessica's specialty is building an in-house SEO program. After doing just that at Enterprise Rent-A-Car and Business.com, she was hired by Yahoo to build new SEO programs and expand existing ones. Jessica regularly speaks at Search Engine Strategies, Search Marketing Expo and Webmaster World Pubcon. Jessica writes for Search Engine Land, Search Engine Watch, and Search Engine Journal. She has written a cover story for Search Marketing Standard, is featured in Jerri Ledford's SEO Bible, and will be featured in the fashion magazine Marie Claire later this year. Jessica holds a B.A. in international economics and management from Hiram College, and graduated magna cum laude with a B.S. in information systems management from Washington University.