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David Meerman Scott is a marketing strategist, keynote speaker and the author of the award-winning BusinessWeek best-selling book The New Rules of Marketing and PR: How to use news releases, blogs, viral marketing and online media to reach buyers directly. The book has been published in 24 languages.

Scott's newest hit book is World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories.

He is a recovering VP of marketing for two publicly traded technology companies and was the Asia marketing director for Knight-Ridder, at the time one of the world's largest newspaper and electronic information companies.

David has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in more than forty countries.