London

Jonathan Beeston is European Client Services Director at Efficient Frontier, the world's leading search engine marketing firm. Having worked in search for over eight years, he is a recognised authority on the strategy and execution of highly effective paid search campaigns.

Jonathan leads Efficient Frontier's client services teams in Europe to apply Efficient Frontier's unique and powerful portfolio theory-based technology to SEM activity. He also advises clients at a senior level to explain and understand how SEM impacts their business' performance.

Previously, Jonathan ran the search marketing practice at MindShare London, a large WPP owned media agency. He was the senior lead on several key client relationships and oversaw the strategic execution of campaigns, with particular focus on tracking, measurement and ROI analytics.