New York

Paul Rapino develops and communicates Microsoft's vertical industry strategy with product teams, sales teams, and advertising customers. He and his team focus on top-tier industries, including financial services, retail, auto, consumer package goods, travel, pharmaceuticals, technology, telecommunications, and entertainment. Product offerings to these sectors include MSN, Windows Live, Xbox, Office, and Live Search. Previously, Rapino led the Microsoft advertising financial services team. His group developed and analyzed marketing programs that delivered both ROI and branding effectiveness to financial institution partners like Citi Group, Fidelity, Lending Tree, Visa, and Bank of America. In his 12 years at Microsoft, Paul has opened Microsoft advertising offices in New York and Detroit and has served as the national group manager for Microsoft advertising and strategic sales. Prior to Microsoft, Rapino worked for a start-up, Lycos.com, and spent 10 years in radio and TV advertising, including several years as a news and sports reporter. He received his MBA in finance from Loyola University in Chicago.