Speaker Profile
Pattiann is currently the General Manager Online Division, overseeing the North America Internet Business Unit within the U.S. Marketing Division of Avon Products, Inc.
Pattiann joined the Internet division for Avon in May 2000 as Director, Launch of New Business Solutions. With her staff of 100, Pattiann implemented one of Avon's key growth strategies, the rollout of "YourAvon.com", enabling over 65% of U.S. Representatives to manage and build their businesses successfully online.
Additionally, Pattiann helped launch Avon's 2001 new product initiative, Health & Wellness, incorporating a new segment of products online, within the online site. She also launched an interactive Wellness Profile to help maximize the web medium as a selling tool for the line.
Pattiann's current role as General Manager encompasses the entire management of online business. She is responsible for all business functions/decisions including creative, merchandising, marketing, technical, database analysis, customer service and Internet fulfillment.
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Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
