Speaker Profile
Chris PaulChris is Vice President, Group Director, Media at Digitas. He provides strategic media planning and buying expertise as well as optimization and analysis for American Express. The team's recent work includes the Members Project, a digital community initiative that saw American Express donate $2.5MM to projects chosen by Cardmembers, including research for early detection of Alzheimer's disease and educational materials for impoverished children. Chris also oversees the agency's digital direct marketing efforts, maximizing the volume of the Paid Search and display media channels.
Chris has spent his career to date in interactive marketing, including tours with Trilogy Software, Be Free, MediaVest Digital, and 24/7 Real Media, managing the entire spectrum of digital media vehicles for advertisers of all sizes.
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Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
