Speaker Profile
Neil McCarthy has worked in online marketing for the past 7 years. He is recognised as an industry expert in Search, with particular emphasis on the integration of paid with natural search campaigns, the value of search engine optimisation (SEO) as well as the strategies behind a successful universal search campaign.
He has specialist knowledge of the financial services sector, particularly insurance, and has conceived and implemented search strategies for Direct Line, The Royal Bank of Scotland, Arcadia, AirMiles, and Tesco.
Neil is a regular contributor to publications such as Marketing Week, NMA, Media Week and Revolution. He is also well known on the speaking circuit, having presented at the IDM, Internet World, Ad:Tech, Revolution events, the Online Marketing Show, e-Consultancy, Netimperative, and Travolution.
SES London 2010 »
SES London 2009 »
SES London 2008 »
SES London 2007 »
SES London 2006 »
SES San Diego, Feb 10
SES London, Feb 22-25
SES New York, Mar 21-25
SES Toronto, Jun 13-15
SES San Fran, Aug 15-19
SES Chicago, Nov 14-18
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
