Profile

Lauren Vaccarello
Director of Publishing
FXCM

Lauren is the founder of lvlogic, a SEM consulting company. lvlogic, LLC was founded to prove to financial companies that just because search marketing seems almost like magic, it's really an effective logical solution to cost-per-acquisition problems. She is currently also the director of publishing at FXCM, the country's largest retail currency trading firm.
Before joining FXCM, Lauren was a search engine analyst for three years, learning new techniques, and developing LOGICAL strategies by the day. In 2004 she founded a consulting firm to provide staffing and evaluation information for the hospitality industry, helping hospitality companies optimize their staffing and general operations. Lauren graduated magna cum laude from Emerson College with a B.S in marketing communications, and joined the SEM speaker circuit by speaking at Pubcon, where she discussed online brand management.

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