The Premier Event for Search Engine Marketing & Optimization
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 February 28 - March 3, 2005 • Hilton New York • NYC
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Your Host—Danny Sullivan

Search Engine Strategies is chaired and programmed by the recognized authority on search and search engine marketing, Danny Sullivan. Since 1996, Danny has been helping webmasters, marketers, and everyday Web users understand how search engines work and how to profit from them. Danny is the founder of, widely recognized as the first and leading source of information on search marketing.

Who should attend?
  • Online marketers

  • SEM professionals

  • Media planners and buyers

  • Webmasters

  • Direct marketers

  • Interactive agency professionals

  • E-commerce managers

  • Web business owners

    Event Hours:
    Registration Hours
    February 28: 7:30am - 5pm
    March 1: 8am - 6:30pm
    March 2: 8am - 5:30pm
    March 3: 8am - 2pm
    Conference Hours
    February 28: 9am - 5:15pm
    March 1: 9am - 5:30pm
    March 2: 9am - 6:30pm
    March 3: 9am - 2pm
    Expo Hall Hours
    March 1: 10am - 6:30pm (reception 5:30-6:30)
    March 2: 10am - 4pm

    Premier Plus Sponsors:
    iProspect Search Engine Marketing

    Premier Business Sponsor:
    Verizon Superpages logo
    SES Car Sponsor:

    Premier Sponsors:

    Wi-Fi Lounge Sponsor:

    Media Sponsors:
    Target Marketing
    Analyst Sponsor:
    Official News Distribution Service:
    Business Wire VPO
    Hosted By:
    Search Engine Watch

    Some of the organizations that have sent delegates to previous SES events:

    Bose Corporation, Inc
    Hallmark Flowers
    Intel Corporation
    American Heart Association, Ntl Ctr
    The Coca-Cola Company
    Goldman Sachs
    Office Depot
    HarperCollins Publishers
    Nielsen Technical Services
    Simon Pearce Glass
    Social Law Library
    Super Warehouse
    The Children's Place
    The Vermont Country Store

    You have reached the event page for a 2005 SES event. Please visit SES New York for information on the current event.

    Opening Keynote:
    Jerry Yang in a keynote conversation with Danny Sullivan on changes in search, March 1st at 9am.

    Yahoo's Co-founder, Chief Yahoo and Director added to our most comprehensive program ever!

    Update: Over 100 Sponsors/Exhibitors in the Expo Hall, Mini Cooper Automobile Giveaway on March 2nd sponsored by Accoona

    The Premier Event for Search Engine Marketing & Optimization Returns to New York City February 28th - March 3rd 2005 - You Can't Afford to Miss It!
    Last year's event in New York City was the largest Search Engine Strategies ever held as thousands packed the session rooms and expo hall from wire-to-wire. The buzz was incredible and just continues to grow. If you missed that event last March, you must attend this show. SES alumni need to attend as well because this industry keeps reinventing itself at an amazing pace as last year's cutting-edge program already is dated in some areas. Don't be left behind as your fellow marketers and SES Alumni gather to learn how to maximize search engine marketing opportunities and stay informed of the latest search developments and solutions in this area.
    Event Overview:

    • Organized by world-renowned search authority Danny Sullivan.
    • Delivers real-time actionable information you need to grow your business through search engine marketing.
    • Teaches the ins-and-outs of search engine marketing from top search experts and the search engines themselves.
    • Provides a unique setting to network with fellow marketers and search engine industry professionals and discuss the trends in search engine marketing.
    • Grants access to the world's most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates

    Search Engine Strategies Conference & Expo 2005 features presentations and panel discussions that cover all aspects of search engine-related promotion.

    What You Will Learn:

    • how search engines list Web sites for free and through paid placements
    • how to get free "organic" traffic by building a site that pleases search engines and your visitors
    • how to efficiently purchase listings guaranteed to rank your company at the top of search engine results.
    • how to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy—and get tips on improving conversion if they don't!
    • how to build links that generate traffic to your Web site, and how to avoid the penalties of "spamming" the search engines
    • what's coming next in the constantly evolving world of Web search, and how you can profit from those changes
    The links below provide more information about the conference:

    To see the complete time and session schedule for all four days go to the Conference at a Glance

    For Conference session descriptions, go to:

  • Day 1 Agenda - February 28
  • Day 2 Agenda - March 1
  • Day 3 Agenda - March 2
  • Day 4 Agenda - March 3

    For a list of suggested itineraries to help make the best use of your time go to the Session Planner Page

  • Search Engine Watch's conference on search engine marketing comes to:
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    Toronto * Toyko * London * San Jose * Stockholm * Chicago *New York* Munich

    Please take a moment to visit the "About Our Sessions" link at the left to learn more about the sessions being offered at this conference.

    Notify me when the agenda is complete.

    View pictures from past Search Engine Strategy events here!

    Still not convinced? Read what attendees of past Search Engine Strategies say.

    For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

    For registration help or information, please email our Registration Department at or call 203–295–0050.

    Don't Take Our Word for It!

    Join the thousands of satisfied Search Engine Strategies participants who have attended SES world wide since 1998. Here is what some recent attendees have said about SES:

    "Exceptional! A world of knowledge and information in three short days. I highly recommend this event for anyone looking to increase their exposure and rankings in the search engines." Elizabeth Harvey, Harvey Marketing Group

    "Great Conference—I learned a lot about what we're doing right, and what we need to improve upon in our search marketing efforts. I like the fact that the presentations were not a bunch of sales pitches (like I've seen at other conferences). The speakers were truly interested in informing the attendees and helping us learn. In addition, the exhibitors were helpful and very relevant to our business needs. Would like to have seen more SEO's exhibiting as that is a need we have. Keep the after hours events. I did more business there than in the entire conference! " Melissa Mackey, Magazineline

    "This was invaluable to growing our SEM business. We are changing our service mix and revamping our Web site based on what we learned in this seminar—it will easily pay for itself!" Diane Whittakin, Page Forward Design

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