Conference: March 17-20 • Expo: March 18-19 • Training: March 21 • Hilton New York   
 

Conference at a Glance

Search Engine Strategies New York 2008

Day 1 - Monday, March 17, 2008
7:30am-
7:00pm		 Registration
8:30am-
9:30am
(1 hr)		 Morning Coffee
Time Strategic Development Workshops
Track One Track Two Track Three Track Four Kelsey Group Local Track
9:30am-
10:45am
(1 hr 15 min)		 Search Around the World - Part 1: Asia/Pacific & Latin America Redefining the Customer Creating Compelling Ads Organic Listings Forum Local Search: Are Partnerships the Key to Success?
10:45am-
11:15am
(30 min)		 Morning Break
11:15am-
12:30pm
(1 hr 15 min)		 The Human Equation: Giving Back Internet Style How to Build Investment Interest in Your SEO/SEM Analytics: Data Into Action Igniting Viral Campaigns Video Made the SMB Star
12:30pm-
2:00pm
(1 hr 30 min)		 Networking Lunch
2:00pm-
3:15pm
(1 hr 15 min)		 Search Around the World - Part 2: The UK & Europe Web Analytics: Measuring Success Auditing Paid Listings and Click Fraud Issues Network Neutrality is for On-Line Marketers too! Mobile Local Search: Finding the Way
3:15pm-
3:45pm
(30 min)		 Afternoon Break
3:45pm-
5:00pm
(1 hr 15 min)

Orion Panel: Getting Vertical Search Right
5:00pm-
5:30pm
(45 min)

SES Awards 2008
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Day 2 - Tuesday, March 18, 2008
8:00am-
7:00pm		 Registration
8:00am-
9:00am
(1 hr)		 Morning Coffee
9:00am-
10:00am
(1 hr)

Conference Welcome and Opening Keynote:
Nick Carr, author of The Big Switch: Rewiring the World, from Edison to Google
10:00am-
11:00am
(1 hr)		 Expo Hall Grand Opening
Fundamentals Track Conversion Track Local Track Advertising Track Contextual Ads Track
11:00am-
12:15pm
(1 hr 15 min)		 Introduction to Search Engine Marketing Converting Visitors Into Buyers Why Local Is Different Ads in a Quality Score World Domaining & Address Bar-Driven Traffic
12:15pm-
1:30pm
(1 hr 15 min)		 Networking Lunch
1:30pm-
2:45pm
(1 hr 15 min)

Orion Panel: Universal Search
2:45pm-
3:15pm
(30 min)		 Afternoon Break in the Expo Hall
3:15pm-
4:30pm
(1 hr 15 min)		 Sponsored Session
Medio
Search Advertising Goes Mobile 		Sponsored Session
Hitwise
Know about Your Competitors' Paid and Organic Traffic 		Sponsored Session
Google
What's new with Google Analytics and Website Optimizer? 		Sponsored Session
Omniture
Optimizing Search Marketing Campaigns 		Sponsored Session
Microsoft
Tips for Delivering Great Results with Live Search
4:30pm-
4:45pm
(15 min)		 Session Interval
4:45pm-
6:00pm
(1 hr 15 min)		 Search Engine Friendly Design Landing Page Testing & Tuning Local Search Marketing Tactics Ad Copy & Landing Page Clinic Earning Money From Contextual Ads
6:00pm-
7:00pm
(1 hr 15 min)		 Networking Reception in the Expo Hall
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Day 3 - Wednesday, March 19, 2008
8:00am-
6:30pm		 Registration
8:00am-
9:00am
(1 hr)		 Morning Coffee
9:00am-
9:45am
(45 min)

Morning Keynote
Gordon McLeod: Search Has Changed Everything... And So Can You
9:45am-
10:15am
(30 min)		 Coffee Break in the Expo Hall
Fundamentals Track Stats & Research Track Social Search Track Vertical & Retail Track ClickZ Track
10:15am-
11:30am
(1 hr 15 min)		 Link Building Basics Ad Testing: Research & Findings Social Media Marketing - What is it and What is it Good For? B2B Tactics Widgets and Gadgets are taking over, but what are they?
11:30am-
1:00pm
(1 hr 30 min)		 Networking Lunch
1:00pm-
2:15pm
(1 hr 15 min)		 Search Advertising 101 Top Search Trends Successful Tactics for Social Media Optimization (SMO) Big Brand Search Strategies: Build Connections and Fuel Online Promotions Selling Your Integrated Plan to the C-suite
2:15pm-
2:30pm
(15 min)		 Session Interval
2:30pm-
3:30pm
(1 hr)

Afternoon Keynote
Jason Calacanis, Founder & CEO of Mahalo.com, Inc.
3:30pm-
4:00pm
(15 min)		 Afternoon Break in the Expo Hall
4:00pm-
5:15pm
(1 hr 15 min)		 Dealing With Affiliates The New Face of In-House Search Social Media Research: Informing Search Strategies SEM Small Business Blitz Managing PPC for Multiple Clients
5:15pm-
5:30pm
(15 min)		 Session Interval
5:30pm-
6:45pm
(1 hr 15 min)		 The Business Case for SEO Content Development: Turning Words Into Action! Searcher Behavior Research Update Social Search: The Next Step CSS, AJAX, Web 2.0 & Search Engines Ad Exchanges Are Changing Everything
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Day 4 - Thursday, March 20, 2008
8:00am-
12:30pm		 Registration
8:00am-
9:00am
(1 hr)		 Morning Coffee
9:00am-
9:45am
(45 min)

Morning Keynote
Andrew Tomkins, Chief Scientist at Yahoo! Research
9:45am-
10:00am
(15 min)		 Session Interval
Hybrid Track Organic Track Multimedia Track Advertising Track Clinics Track
10:00am-
11:00am
(1 hr)		 The Sempo Survey: 2007 State of the Market Usability & SEO: 2 Wins For The Price of 1 Podcast & Audio Search Optimization Staffing Up for Search Site Clinic
11:00am-
11:15am
(15 min)		 Session Interval
11:15am-
12:15pm
(1 hr)		 OldTimers: The Impact of Search on Brand Health Metrics Beyond Linkbait: Getting Authoritative Online Mentions Images & Search Engines SEM Agencies: Working With Ad Agencies Contextual Ads & Ad Sense Clinic
12:15pm-
12:45pm
(30 min)		 Snack Break
12:45pm-
1:45pm
(1 hr)		 Trends in Mobile Search Meet the Crawlers Video Search Optimization My Search is Better Than Your Search Site Clinic
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Exhibit/Sponsorship Opportunities: For more information, please contact our Sales Department by completing this form. You may also e-mail sales@searchenginestrategies.com or call 203-295-0052.

Registration Information: For questions regarding registration, please e-mail our Registration Department at registration@searchenginestrategies.com or call 212-457-7906.

Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.

Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.

Audio and/or Video Taping is prohibited without the prior permission of the organizers.

Registration Information
Event Information

Download SES Magazine:
New York 2008

SES Magazine New York 2008


Who should attend?
  • Online marketers
  • Executives
  • Business owners
  • SEM/SEO professionals
  • Media planners/buyers
  • Webmasters
  • Direct marketers
  • Agency professionals
  • E-commerce managers

Past New York Events:
2007
2006
2005

Sponsors/Exhibitors:

1-800-FREE411
7Search.com
@ Web Site Publicity
ABCSearch.com
Acquisio
Acronym Media
Adapt Technologies
Adgooroo
adMarketplace
Advertising.com
Apogee Search
Ask Sponsored Listings
Best Of The Web
BigMouthMedia
blinkx
Blogsvertise
Brafton, Inc
Bruce Clay
BtoB
Business.com
Click Forensics, Inc.
Compete
ComScore
Correlation Concepts
Didit
DoubleClick
Dozier Internet Law
Engine Ready
Efficient Frontier
Elixir Systems
ePrize
etology
eZanga
Findology
Genieknows.com
Getupdated
GoEcart
Google
hakia
Hitwise
Hot Banana
iContact
iClimber
iCrossing
Idealaunch
Idearc Search Marketing
IndexTools
Ingenio
Intermark Media/Copeac
Interwoven
ion interactive
iProspect
The Karcher Group
KeywordMax
LifeTips.com, Inc.
Listrak
LivePerson, Inc.
Local.com
Localeze
Location3 Media, Inc.
LookSmart
Lyris HQ
Marchex
Marin Software
MarketHealth.com
Market Motive
McAfee Hacker Safe
Media Traffic Agency
MediaWhiz
Medio
Microsoft
Mobile Libris
mobileStorm
Moniker.com
MoreVisibility
Mountain Media
Netconcepts
offshoring.com
Oldtimers
Omniture
Onward Search
OrangeSoda
Outrider
Peoka.com
Pepperjam
Plattform Advertising
PM Digital
PRWeb
PRIME Visibility
PrintPlace.com
Pop Labs
Pulse 360
SageRock.com
The Search Agency
Search Marketing Standard
SearchIgnite
SearchRev
Sedo
SEMPO
Sendori
SendTec
SendTraffic
SEO Inc.
SLI Systems
Slifter
Soothware
Steak Media
Superpages.com
SureHits
Target Margeting Group
Teragram Corporation
TMP Direction Marketing
Trellian.com
Unreal Marketing Solutions
VentureDirect Worldwide
Visibility Magazine
Web Analytics
Web Marketing Association
WebmasterRadio.FM
Website Magazine
Widemile Inc.
Wordtracker
Yahoo!
YELLOWPAGES.COM
Zeta Interactive