Profile

Doron Wesly
Vice President, Strategic Services, Marketing Science
Millward Brown

As a vice president within Millward Brown's Strategic Services, Doron Wesly serves as a consultant on a broad suite of solutions with a specialty in media and also focuses on client engagement and market development for Millward Brown. Doron brings a deep knowledge of cross media studies and the online space to Millward Brown, with extensive experience spanning from traditional media planning to the new frontiers in digital media.

Prior to joining Millward Brown, Doron served as director of industry research for the Interactive Advertising Bureau (IAB), a New York City-based trade association representing the interests of leading companies in the interactive space. While at the IAB, Doron played an integral role in the Cross Media Optimization Study (XMOS), raised funds for the next round of research and stewarded projects focused on search, classifieds and other vertical markets. He led the IAB Research Council from 2004 to 2006 and was CEO of the IAB Nomenclature Arbitration Committee (NAC).

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