8:00am-12:30pm

Registration

8:00am-9:00am

Morning Coffee

9:00am-9:45am

Morning Keynote: Andrew Tomkins

9:45am-10:00am

10:00am-11:00am

Attendees may choose to attend one of the five sessions offered during this time.

Hybrid Track
The Sempo Survey: 2007 State of the Market
This year marks the fourth year of SEMPO's "State of the Market" survey and subsequent report - a bellwether of search market trends. The Search Engine Marketing Professional Organization (SEMPO) will present the top-level findings from the 2007 report, highlighting key market indicators such as budget growth, search engine optimization (SEO) versus Advertising allocations, price elasticity and market mix tactics. SEMPO will also outline recent implications of market contraction versus marketers' opinions and key differences between the 2006 and 2007 data. SEMPO is releasing these findings at SES NY. Analysts, journalists and any marketer needing to gauge the search market should attend this session.

Organic Track
Usability & SEO: 2 Wins For The Price of 1
Build a user-friendly site and chances are you've also built a search engine friendly site. Learn how good usability can help your human visitors plus bring in the search traffic.

Multimedia Track
Podcast & Audio Search Optimization
With the inclusion of audio results in the main search pages, search marketers must now include audio (podcast) optimization in their tactical toolkits. This session will cover the why and how of audio search optimization, including how to use RSS to increase reach.

Advertising Track
Staffing Up for Search
Search expertise is in demand and the talent shortage may be at its peak. Where should you look for search experts? What qualities make the best hires? What tactics should you deploy when building up an in-house SEO or agency search marketing team? In this session you will hear practical advice from experts in the trenches.

Clinics Track
Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines.

11:00am-11:15am

11:15am-12:15pm

Attendees may choose to attend one of the five sessions offered during this time.

Hybrid Track
Oldtimers: The Impact of Search on Brand Health Metrics
Architecting a healthy brand requires creativity and a longer-term horizon for measuring success. However, as online advertising becomes increasingly complex to execute and manage, monitoring the pulse of the brand and aligning search marketing goals is more important than ever. In this informative session, we will discuss how an increase in your organic and paid placements affect the overall health of traditional brand metrics including:

1. Brand and Ad Awareness
2. Message Association
3. Brand Favorability
4. Purchase Intent

And how can you measure and place a value on these lifts in traditional brand metrics?
More on Oldtimers »

Organic Track
Beyond Linkbait: Getting Authoritative Online Mentions
Link building is crucial, but linkbait tactics that worked this year may not be as effective next year. This session focuses on the underlying quality as well as ingenuity needed to get other websites to link to you early and often. It will also explain how you should approach journalists, bloggers and other authoritative sources to enhance your company's online reputation, whether or not you get links.

Multimedia Track
Images & Search Engines
Regular search engines can't understand text trapped within images, and this session looks at strategies to combat this problem for the image-intensive site. It also examines how to generate traffic using your images via image-specific search engines.

Advertising Track
SEM Agencies: Working With Ad Agencies
Despite the acquisitions, there remain plenty of pure play SEM shops that stand independent from traditional ad agencies. This session looks at how SEM firms can survive and thrive in the ad agency world through partnerships, coexisting and other means.

Clinics Track
Contextual Ads & Ad Sense Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to do better from Google AdSense and other contextual ad placements.

12:15pm-12:45pm

12:45pm-1:45pm

Attendees may choose to attend one of the five sessions offered during this time.

Hybrid Track
Trends in Mobile Search
According to a recent study from the Pew Research Center, Americans are becoming increasingly dependent on their mobile phones and accelerating their usage of online mobile services. As the overall US cell phone penetration rate reaches 80 percent, it is reported that 52 percent of adults keep their cell phones turned on all day, every day and that 30 percent of adults want to browse the Web from their cell phones Likewise, as advertisers find it more challenging to reach consumers via traditional media, mobile is emerging as an increasingly attractive channel for brands. Join us for a spirited discussion as we examine the rapidly evolving mobile business landscape. Topics to be discussed include the current state of mobile marketing, linking relevant results to mobility, search integration with mapping applications, search and real-time store pricing, voice activated search and SMS based search.

Organic Track
Meet the Crawlers
Representatives from major crawler-based search engines cover how to submit and feed them content, with plenty of Q&A; time to cover issues related to ranking well and being indexed.

Multimedia Track
Video Search Optimization
Producing video content? There are video search engines that specialize in gathering up your video and making it available to searchers seeking such content. This session looks at how to make your video more visible in these specialized services.

Advertising Track
My Search is Better Than Your Search
The entrepreneurs and those who dare to do things differently have shaped the web and search as we know it. Is innovation dead? We at Search Engine Strategies and AltSearchEngines don't think so. Though most experts agree there will be no "Google Killer," there will be several emerging technologies that will shape the way we search, find and retain content.

Audience members will be invited to join in the discussion. Each 7 minute presentation will be given by the company's top executive, profiling their site, how it was built, who it had in mind and how it works. Kevin and Charles (and a special guest) will review each presentation and the winners will be declared with a little help from the audience. Presentations will be judged live on technical efficiency, relevance and practical functionality.

Clinics Track
Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines.