7:30am-7:00pm

Registration

8:30am-9:30am

Morning Coffee

9:30am-10:45am

Attendees may choose to attend one of the five sessions offered during this time.

Track One
Search Around the World - Part 1: Asia/Pacific & Latin America
Eastern and Western companies are rushing to get a piece of the action internationally, but does anyone really understand the marketplace? In this session, attendees will learn how to separate hype from actionable activity. Leading experts with "feet on the street" in the Asian Pacific, Australia and Latin America discuss the marketplace and the impact it's having on the world.

Track Two
Redefining the Customer
Universal, Personal & Local Search? Facebook? Twitter? YouTube? Podcasts? Social Media? Web 2.0? Businesses are struggling to demystify communications as a new generation of digital possibilities evolve. The customers are clearly in control. The voice of the consumer has never been so easy to find and so hard to decode. Bryan Eisenberg deciphers their messages and explains the evolving new world of marketing, customer loyalty, consumer generated content and social media. Let Bryan teach you how to take advantage of this opportunity to join the conversation. He will show you how to persuade these redefined customers as they ignore marketing.

Track Three
Creating Compelling Ads
Getting clicks on your paid listings can be a challenge. You need to compel the consumer to click through, yet your ad must also comply with editorial standards controlling what you can say and even the punctuation you can use. You also want the RIGHT type of click. Choose your words poorly, and the wrong audience will come, costing you money and offering no hope of conversion. This session looks at ways to get the right clicks. NOTE: The session is designed for those who are already familiar with how paid placement works.

Track Four
Organic Listings Forum
Pose questions to our panel of experts about free "organic" listing issues, plus participate in this session that allows the audience to share tips, tools and techniques. There's no set agenda, so this is an ideal session to discuss any major recent changes with organic listings.

Kelsey Group Local Track
Local Search: Are Partnerships the Key to Success?
Ninety percent of consumer purchases are made within 20 miles of a person's home or office. Not only are millions of small businesses vying for the attention of ready to buy consumers, but so is virtually every national business selling products locally. The Kelsey Group forecasts that global local search advertising revenue will grow from $2.1B in 2007 to $6.6B in 2012, a CAGR of 25.5%. How are online firms aggregating content and selling ads?

10:45am-11:15am

11:15am-12:30pm

Attendees may choose to attend one of the five sessions offered during this time.

Track One
The Human Equation: Giving Back Internet Style
The World Wide Web has changed how we do everything, including give back to our fellow man. What does the nonprofit world look like in the Web 2.0 world? Technology has grown by leaps and bounds since the dawn of the internet as a communication vehicle. It has changed the way we give back, communicate with our constituents and provided a means for creating a platform for the community to support itself. Learn from experts in the space about the latest developments in community and technology for the non-profit sector.

Track Two
How to Build Investment Interest in Your SEO/SEM
This session is a must for everyone working in SEM, as it provides insight into how to make your company more valuable and how to monetize your business while keeping control of ownership. Topics to be covered include:

1. How the financial community looks at the SEM industry and evaluates it for potential investment
2. The three key factors that investors look for in a specific SEM company
3. What you can do to enhance your company\'s attractiveness to potential investors
4. Industry challenges -- what the SEM industry needs work on to improve its overall investment profile

Track Three
Analytics: Data Into Action
How can you translate analytics data into meaningful, actionable, recommendations for improvement of an SEO strategy? The focus is on ACTION. Simply getting a statistics report isn't enough to consistently manage an optimization or a keyword campaign. How do you do the deep dives into the data, and what should you be looking for? For some, they find gold, but it has to be communicated up the ladder. Finding, interpreting, and communicating the data are all very different things and all must be used to build a successful analytics program. Find the holes in your SEO strategy by evaluating different keyword and link based traffic, so that you can make a business case for change and increased investment.

Track Four
Igniting Viral Campaigns
In a world dominated by behemoths like bud.tv, MySpace, and YouTube, how do mid-sized and smaller companies break through to generate online destinations that create buzz, encourage word of mouth and establish relationships with potential buyers. This session unveils the secrets of Web 2.0 techniques and technologies that enable companies to standout and be talked about.

Kelsey Group Local Track
Video Made the SMB Star
Given universal search, search engines increasingly favor video content in SERP rankings. What are the opportunities for small businesses to begin to utilize the power of video to drive traffic to their sites? A new breed of local video producers are leading the way and lowering the barriers to become a local video star.

12:30pm-2:00pm

2:00pm-3:15pm

Track One
Search Around the World - Part 2: The UK & Europe
Eastern and Western companies are rushing to get a piece of the action internationally, but does anyone really understand the marketplace. In this session, attendees will learn how to separate hype from actionable activity. Leading experts with "feet on the street" in UK and the rest of Europe discuss the marketplace and the impact it's having on the world.

Track Two
Web Analytics: Measuring Success
How do you know if you've been successful with search engines and your website in general? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your web site or make the ultimate jump and "close the loop" by measuring sales conversions and return-on-investment (ROI). This panel explores both classical and newer "cutting edge" techniques to measure success, what statistics you should really care about, ways to be more strategically focused, and how to drive increased revenue for your business. (Note: Meet the WAA team 3:15-3:30pm)

Track Three
Auditing Paid Listings and Click Fraud Issues
Did you really get that much traffic from paid listings last month or is something funny going on? Reviewing your paid traffic is an essential task any serious search engine marketer should undertake. Discover how to spot abnormalities and follow-up with search engines if you suspect a competitor or someone else is creating clicks just to drive up your costs. Also discover the proactive things paid listing providers already do to protect advertisers.

Track Four
Network Neutrality is for On-Line Marketers too!
If Internet access providers, such as telephone and cable companies, begin preferring certain web sites or content types over others, it will be harder for the marketing community to determine whether observed on-line behavior is due to customer choice or provider choice. In addition, the threat of extra charges for "preferred" delivery is likely to saddle on-line marketers with extra charges or degraded service. Two Network Neutrality experts analyze the ins and outs of the debate, project the next moves by FCC and Congress, and discuss potential ways that the on-line marketing community can respond.

Kelsey Group Local Track
Mobile Local Search: Finding the Way
With standards set by the iPhone and Google's Android platform, a new mobile environment is upon us. How will this market be led by search giants, and what innovations can we expect to see from smaller third party application developers? What forms will location based services take, and what will be the opportunities for large and small companies to get in front of mobile users?

3:15pm-3:45pm

3:45pm-5:00pm

Orion Panel: Getting Vertical Search Right
The need for specialized search capabilities has never been more prevalent than it is today. Established leaders and experts in vertical search application and execution will discuss the state of the industry, positive and negative experiences and best practices for answering needs of today's demanding searchers.

5:00pm-5:30pm

SES Awards 2008
Special Announcement: SES 2008 Awards Categories