Theater Presentation - 10:10-10:30am
Social Media for SEO

• Speaker:
  Max Lufer

Theater Presentation - 11:30-11:50am
SEO for the CEO
Essential SEO metrics that executives need to know to ensure you're maximizing optimization efforts.

Effective Search Engine Optimization encompasses a wide variety of disciplines such as keyword research, on page optimization, and link building. We will identify the most relevant SEO metrics and tools every CEO, business owner and manager should be familiar with in order to have a better understanding of the SEO process, and measure ROI. We will address the following topics:

• Keyword Research - Identifying relevant keywords that yield targeted traffic
• Key SEO elements - SEO elements that must be in place to achieve higher rankings and traffic
• Measuring results - relevant site visitor metrics to gauge SEO progress

• Speaker:
  Christian Neeser, Director SEO Agency

Theater Presentation - 12:10-12:30pm
Facebook Marketing: Which Ads & Tools Are Right For You?
Everyone and their cousin is on Facebook today, including your target audience. But as consumers become more tech savvy, having a page with 100 fans simply won't cut it. Want to make the best of your Facebook marketing strategy? Attend this presentation and learn about:

• Understanding the Facebook ecosystem
• Defining your Facebook marketing objectives
• Facebook ad formats & tools

You'll also leave the session with 5 tips to improve your Facebook marketing strategy today!

• Speaker:
  Noran El-Shinnawy, Internet Marketing Manager, Acquisio

Theater Presentation - 12:40-1:00pm
Overcoming Content Marketing Challenges
Content marketing is the new SEO, and overcoming content challenges is essential to driving relevant traffic to your site. Brafton addresses common content marketing questions and shares client examples demonstrating easy, effective strategies for success.

• Speaker:
  James Dietrich

Theater Presentation - 1:10-1:30pm
Techniques for Better Rankings in Less Than 15 Minutes/Day!
Entrepreneurs are busy people... too busy to focus their own time and efforts on better rankings. As a result, in this session Jeff Quipp will discuss 5 techniques that entrepreneurs can use to boost their search rankings in 15 minutes or less per day.

• Speaker:
  Jeff Quipp

Theater Presentation - 3:10-3:30pm
The Benefits of Concurrent Display and Search
Look into the branding and bottom line results a concurrent display and paid search campaign can produce with a financial services case study.

• Speaker:
  Katelyn Taylor, Account Manager, Outrider

Theater Presentation - 12:10-12:30pm
Learning from your Competitors to Get Ahead in Organic Search
Get beyond reporting and analyzing your own search performance - what really will put you ahead is understanding what your competitors are doing, what keywords they are ranking well for, what paid search campaigns they are running, how their Web sites are built and optimized, and where they are getting their links. Understand how you can manage this universe of deep and detailed data at your fingertips with actionable recommendations highlighting critical data. Learn how Searchmetrics is specifically supporting you with unique data for the Canadian search engine versions and languages.

• Speaker:
  Danielle Simon, Marketing and Sales Manager North America, Searchmetrics

Theater Presentation - 12:40-1:00pm
Social + Search - The Search Marketers Guide To Facebook Ads
Join Marin Software to learn how sophisticated search marketers are using Facebook Ads to drive downstream searches and conversions. In this informative session, Marin will highlight some of the ways that marketers can leverage their existing bidding, campaign management, and creative optimization skills to succeed in the world of paid advertisements on Facebook. Attendees will gain insight into best practices for micro-segmenting audiences and managing creative to maximize response and ROI. The session will also cover techniques for measuring the cross channel impact of Facebook ads and how to use this information to allocate spend to your social channels.

• Speaker:
  Jeremy Lamothe, Product Consultant, Marin Software
  
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