Conference Agenda: SES Toronto 2011 - June 13-15 - SES Conference & Expo | The Leading Search & Social Marketing Event

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Agenda Overview: SES Toronto 2011 - June 13-15

7:00-6:30pm	Registration
7:30-8:45am	OMI Workshop: Social Integration: Creating Interactive Conversations Across Channels
8:00-9:00am	Morning Coffee
9:00-10:00am	Conference Welcome & Opening Keynote Amber Mac Consultant, TV Host, Author and Journalist
10:00-10:30am	Grand Opening of the Expo Hall (open 10:00-6:30pm)
	Track 1	Track 2	Track 3
10:30-11:30am	The Basics of Link Building	Is Retargeting/Remarketing Right for You?	Content Marketing Optimization
11:30-11:45am	Session Interval
11:45-12:45pm	Information Architecture for the Modern Website	Introduction to Information Retrieval on the Web	Enterprise Level SEO
12:45-2:00pm	Networking Lunch in the Expo Hall
2:00-3:00pm	SEO 101	Managing Your Online Reputation	Meaningful SEO Metrics: Going by the Numbers
3:00-3:30pm	Afternoon Break in the Expo Hall
3:30-4:30pm	Introduction to Analytics	Key Points in Launching a Global Website	Keyword Forensics - Exploring the Hidden Keywords that Many SEO's Miss
4:30-5:30pm	Meet the Experts: Round Table Forum
5:30-6:30pm	Networking Cocktail Reception

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Tuesday, June 14 - Day 2

7:30-4:00pm	Registration
7:30-8:45am	OMI Workshop: Facebook: Beyond the Basics
8:00-9:00am	Morning Coffee
9:00-10:00am	Morning Keynote Search Engine Solutions for Small and Medium-Sized Businesses Tracy Smith Vice-President, Performance Marketing & Go-To-Market, Yellow Pages Group
10:00-10:30am	Coffee Break in the Expo Hall (open 10:00am-3:00pm)
	Track 1	Track 2	Track 3	Track 4
10:30-11:30am	Competitive Analysis	Paid Search 101	Social Media 101	SEO is Dead. Long live SEO!
11:30-12:30pm	Meet the Experts: Round Table Forum
12:30-1:30pm	Networking Lunch in the Expo Hall
1:30-2:30pm	Smart Mobile Marketing	How to Win with Google and Bing	Social Media Solutions on a Budget	The Panda-pocalypse Survival Guide For Canadian SMBs
2:30-3:00pm	Afternoon Break in the Expo Hall
3:00-4:00pm	The Secret Formula To Boost Response	Advanced Paid Search Tactics	Killer Facebook Targeting Tactics	Local + Social: the Future of Promotion
4:00-4:15pm	Session Interval
4:15-5:15pm	Next Gen YouTube Marketing	Display Network Ads and ROI	Unlocking the Power of User Generated Content	SEO Tough Love: Get Your Site Tuned Up!
5:15-6:15pm	Black Hat, White Hat: Unconferenced

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Wednesday, June 15 - SES Training (Additional registration fee applies)

8:00-12:00pm	Sold Out PPC Basics and Implementing Your PPC Strategy	Public Relations and Optimized Copywriting
1:00-5:00pm	Sold Out Mobile Marketing 101: Strategy, Tactics and Best Practices	Social Media Marketing for Your Business

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