Julian Smith is the European Analyst for the Marketing & Advertising coverage area focusing on trends and developments in the interactive marketing and advertising arena from a European perspective.
His areas of expertise cover all aspects of the online advertising industry, email marketing, mobile (SMS / MMS) marketing, search engine marketing, eCRM, online branding and website design. His particular area of interest is in the use of interactive media for the acquisition, retention and development of customers.
Prior to joining JupiterResearch Julian spent over 6 years working in a variety of interactive media and marketing agencies, including Razorfish, Euro RSCG Interaction and TBWA/GGT, helping to develop online strategies and solutions for leading blue chip clients. Most recently he assisted in the integrated marketing launch of 3, the new 3G video mobile phone, one of the largest new product launch in the UK in 2003.
Julian holds an MSC in Tourism Management from the University of Surrey and a Diploma in Interactive & Direct Marketing from the IDM (Institute of Direct Marketing).
