The Premier Event for Search Engine Marketing & Optimization
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October 19-20, 2005 • Sheraton Stockholm • Stockholm, Sweden
Event Hours:
Expo Hall Hours
Oct 19: 10:30am - 7:00pm
Oct 20: 10:00am - 3:00pm Conference Hours:
Oct 19: 9:00am - 5:45pm
Oct 20: 9:00am - 5:45pm Registration Hours:
Oct 19: 8:00am - 7:00pm
Oct 20: 8:00am - 4:30pm
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Agenda* - Thursday, October 20, 2005 Day 2 - Conference Exhibit Hall Hours: 10:00am - 3:00pm
8:00am - 4:30pm
Registration
8:00am - 9:00am
Continental Breakfast
9:00am - 10:15am
Attendees may choose to attend one of the three sessions offered during this time.
Fundamentals Track Buying Search Engine Advertising Paid placement is a form of search engine advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available in this session that is especially geared toward beginners, with details on programs from major providers and advice from advertisers. Moderator: Nate Elliott, Analyst, JupiterResearch Speakers: Anne Kennedy, Managing Partner, Beyond Ink Magnus Svanblom, Managing Director, Relevant Traffic Sweden Q&A; Speakers: Martin Child, Managing Director, Overture Johan Kinnander, Head of Google Nordic, Google
Clinics Track Site Clinic This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It repeats at different times during the show. Attend whatever session is most convenient! Moderator: Matthew Bailey, Web Marketing Director, The Karcher Group Speakers: Thomas Bindl, CEO, OPTOP Kaushal Kurapati, Senior Product Manager of Search, Ask Jeeves Gunnar Sigurdsson, Marketing and Web Manager, Star-Oddi
10:15am - 10:45am
Morning Coffee Break
10:45am - 12:00pm
Attendees may choose to attend one of the three sessions offered during this time.
Fundamentals Track Measuring Success Overview How do you know if you've been successful with search engines? You can check your "rank" at search engines for particular keywords, analyze log files to see the actual terms people used to reach your web site or make the ultimate jump and "close the loop" by measuring sales conversions and return-on-investment (ROI). This panel explores ways to measure success and what statistics you should really care about. Last part of session offers Q&A; with measuring tool vendors. Moderator: Julian Smith, Analyst, JupiterResearch Speakers: Steve Jackson, CEO, Aboavista Laura Thieme, President and Founder, Bizresearch Q&A; Panelists Conrad Bennett, WebTrends Patrick Kämpe, Analytics Consultant, ClickTracks Sweden Frank Lombos, Regional Vice President, Coremetrics Fulton Yancy, Regional Account Manager, Nordic, WebsideStory
Issues & Tactics Track Dynamic Web Sites & Server Issues What's the best way to move a site from one web server to another, from a search engine marketing perspective? How about switching domain names? What's the best way to handle redirection? How do you deal with a web site where several domain names resolve to the same location? What impact can server response time or download time have on indexing? This session, especially for advanced marketers, looks at these and other server-specific issues. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com Speakers: Warren Cowan, Managing Director, Greenlight Bill Hunt, President/CEO, Global Strategies International Mikkel deMib Svendsen, CTO, RedZoneGlobal
Attendees may choose to attend one of the three sessions offered during this time.
Fundamentals Track Meet The Crawlers Representatives from major crawler-based search engines discuss their services and take questions from attendees. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com Speakers: Kaushal Kurapati, Senior Product Manager of Search, Ask Jeeves Douwe Osinga, Software Engineer, Google Inc.
Issues & Tactics Track Emerging Search Marketing Channels
The number of options available to
search marketers is expanding. The major ad networks are distributing ads to more content partners and to new platforms such as email, mobile and other areas. New technologies such as pay-per-call, while small now, may grow into meaningful channels for search marketers. And increasing personalization options may render traditional search optimization techniques obsolete. This panel looks at the opportunities and potential drawbacks of these new search marketing channels. Moderator: Julian Smith, Analyst, JupiterResearch Speakers: Patricia Hursh, President, SmartSearch Marketing Greg Jarboe, President and Co-Founder, SEO-PR
Clinics Track Site ECG
How's your site doing with the search engines? In this session, we go beyond looking at rankings to other ways of measuring whether you have a healthy search heartbeat. Consider it competitive intelligence on yourself! Moderator: Anne Kennedy, Managing Partner, Beyond Ink Speakers: Joseph Morin, Strategic Marketing Director, Autobytel Thomas Svensson, Mirago
2:30pm - 3:00pm
Afternoon Break
3:00pm - 4:15pm
Attendees may choose to attend one of the three sessions offered during this time.
Fundamentals Track Writing For Search Engines To please search engines, you need to be using the keywords you want to be found for. However, you also need to write in a way that pleases human visitors. Learn how to do both, a winning combination that brings you visitors and converts them into customers. Toward the end of the session, volunteers from the audience will have their sites reviewed to see how copy could be better crafted to please search engine ranking algorithms as well as human visitors, as time allows. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com Speaker: Heather Lloyd-Martin, President, North American Division, SuccessWorks International
Issues & Tactics Track Converting Visitors Into Buyers
Getting visitors to your web site is only half the battle. To be victorious, you need them to convert into customers by making purchases, signing up for services or fulfilling whatever are your goals. Learn about making this conversion. The latter part of the session takes volunteers from the audience and examines their web sites live to provide general feedback about changing them to improve visitor conversion. Moderator: Julian Smith, Analyst, JupiterResearch Speakers: Edda veig Gisladottir, Blue Lagoon Anders Hjorth, President, Relevant Traffic France SAS Michael Sack, Executive Vice President & Chief Technology Officer, Inceptor
Clinics Track Link Strategies Clinic
This interactive session takes volunteers from the audience and examines their questions about link building by going live to the web to seek answers and examples. Moderator: Greg Jarboe, President and Co-Founder, SEO-PR Speakers: Kaushal Kurapati, Senior Product Manager of Search, Ask Jeeves Ken McGaffin, Internet Marketing Consultant, LinkingMatters
4:15pm - 4:30pm
Session Interval
4:30pm - 5:45pm
Attendees may choose to attend one of the three sessions offered during this time.
Fundamentals Track Perfecting Paid Listings Paid placement ad programs make it easy to rank well in search engines, but managing hundreds of listings by hand can be a time-consuming and expensive process. This session covers tools that help you close bid "gaps" and measure return on investment (ROI) from your paid listings. It also covers reasons to test different creative, to consider your "landing" pages carefully and other tips. NOTE: The session is designed for those who are already familiar with how paid placement works. Moderator: Julian Smith, Analyst, JupiterResearch Speakers: Tor Crockatt, Global Head of Editorial, MIVA Andrew Goodman, Principal, Page Zero Media Inc. Patricia Hursh, President, SmartSearch Marketing Q&A; Speakers: Henrik Hoglund, Google Sweden Martin Ingemansson, Sales Director, Overture Nordics
Issues & Tactics Track Search Marketing Legal Issues
Can you use a competitors trademark in your own search advertising? Or what if a competitor has an ad running on your trademarked brand name. Should you engage professional legal help or are there other options? How about someone who's copied your web site? Are there ways to get the site out of the search engines? And how to fight back, if accused? An exploration of these and other legal issues will be discussed. Moderator: Chris Sherman, Associate Editor, SearchEngineWatch.com Speakers: Dr. Felix Hofer, Hofer Lösch Torricelli and member of Global Advertising Lawyers Alliance (GALA) Michael Plogell, Wistrand Peter Roche, Director of Search Marketing, 85four Ltd
Clinics Track Site Clinic
This interactive session takes volunteers from the audience and examines their web sites live to provide general feedback about improving them to gain more traffic from search engines. It repeats at different times during the show. Attend whatever session is most convenient! Moderator: Christine Churchill, President, KeyRelevance Speakers: Magnus Hugemark, Technical Director, Relevant Traffic Sweden Andy Weatherwax, Vice President, Global Strategies International
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.
For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.
