The Premier Event for Search Engine Marketing & Optimization
Get on the List!
 October 19-20, 2005 • Sheraton Stockholm • Stockholm, Sweden

			
Event Hours:
Expo Hall Hours
Oct 19: 10:30am - 7:00pm
Oct 20: 10:00am - 3:00pm
Conference Hours:
Oct 19: 9:00am - 5:45pm
Oct 20: 9:00am - 5:45pm
Registration Hours:
Oct 19: 8:00am - 7:00pm
Oct 20: 8:00am - 4:30pm

Premier Plus Sponsor:
Google
Premier Sponsor:
Overture
Association Sponsor:
MIS
Media Sponsor:
Relevant Traffic
Official News Distribution Service:
Business Wire VPO
Hosted By:
Search Engine Watch
ClickZ

CONFERENCE AT A GLANCE
See below for explanation of 4 STAR RATED!, NEW! & other notations

Agenda - October 19, 2005
Exhibit Hall Hours: 10:30am-7:00pm
8:00am - 7:00pm Registration
8:00am - 9:00am Continental Breakfast
Tracks Fundamentals Track Targeting Europe Track Advanced Advertising Track
9:00am - 10:30am Introduction To Search Engine Marketing
4 STAR RATED!

FOCUS: Both
SKILL: Basic
The European Search Landscape
4 STAR RATED!

FOCUS: Both
SKILL: Any
Broad Matching & Other Ad Targeting Options
NEW FOR STOCKHOLM!

FOCUS: Ads
SKILL: Advanced
10:30am - 11:00am Morning Coffee Break
11:00am - 12:00pm Search Engine Friendly Design
4 STAR RATED!

FOCUS: Organic
SKILL: Basic
Language & Domain Name Issues
NEW FOR STOCKHOLM!

FOCUS: Both
SKILL: Any
Search Advertising Forum
NEW FOR STOCKHOLM!

FOCUS: Ads
SKILL: Advanced
12:00pm - 1:15pm Networking Lunch
1:15pm - 2:30pm Search Term Research & Targeting
4 STAR RATED!

FOCUS: Both
SKILL: Any
Multi-Country Campaign Management
4 STAR RATED!

FOCUS: Both
SKILL: Advanced
Auditing Paid Listings & Clickfraud Issues
NEW FOR STOCKHOLM!

FOCUS: Ads
SKILL: Advanced
2:30pm - 3:00pm Afternoon Break
3:00pm - 4:15pm Linking Strategies 2005
NEW!

FOCUS: Organic
SKILL: Any
Search Marketing Scandinavia: New Developments
NEW!

FOCUS: Ads
SKILL: Any
Ad Management Case Studies
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
4:15pm - 4:30pm Session Interval
4:30pm - 5:45pm Creating Compelling Ads & Landing Pages
4 STAR RATED!

FOCUS: Ads
SKILL: Any
European Search Marketing Case Studies
4 STAR RATED!

FOCUS: Both
SKILL: Any
My SEM Toolbox
NEW FOR STOCKHOLM!

FOCUS: Both
SKILL: Any
5:45pm - 7:00pm Networking Cocktail Reception
 
Agenda - October 20, 2005
Exhibit Hall Hours: 10:00am-3:00pm
8:00am - 4:30pm Registration
8:00am - 9:00am Continental Breakfast
Tracks Fundamentals Track Issues & Tactics Track Clinics Track
9:00am - 10:15am Buying Search Engine Advertising
4 STAR RATED!

FOCUS: Ads
SKILL: Basic
Organic Listings Forum
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
10:15am - 10:45am Morning Coffee Break
10:45am - 12:00pm Measuring Success Overview
4 STAR RATED!

FOCUS: Both
SKILL: Basic
Dynamic Web Sites & Server Issues
4 STAR RATED!

FOCUS: Organic
SKILL: Advanced
Search Advertising Clinic
4 STAR RATED!

FOCUS: Ads
SKILL: Any
12:00pm - 1:15pm Networking Lunch
1:15pm - 2:30pm Meet the Crawlers
4 STAR RATED!

FOCUS: Organic
SKILL: Any
Emerging Search Marketing Channels
NEW FOR STOCKHOLM!

FOCUS: Both
SKILL: Any
Site ECG
NEW FOR STOCKHOLM!

FOCUS: Organic
SKILL: Any
2:30pm - 3:00pm Afternoon Break
3:00pm - 4:15pm Writing For Search Engines
4 STAR RATED!

FOCUS: Both
SKILL: Basic
Converting Visitors into Buyers
NEW FOR STOCKHOLM!

FOCUS: Both
SKILL: Any
Link Strategies Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any
4:15pm - 4:30pm Session Interval
4:30pm - 5:45pm Perfecting Paid Listings
4 STAR RATED!

FOCUS: Ads
SKILL: Advanced
Search Marketing Legal Issues
NEW FOR STOCKHOLM!

FOCUS: Both
SKILL: Advanced
Site Clinic
4 STAR RATED!

FOCUS: Organic
SKILL: Any


NOTATIONS GUIDE

4 STAR RATED sessions are those that were evaluated as good or excellent by attendees at previous conferences.

NEW! are sessions not previously held at Search Engine Strategies or which feature substantially new content or changes from any previous show.

FOCUS: Search engines have both "organic listings" that are generally free in nature and "paid listings." Sessions with an ORGANIC focus are designed for those who wish to do better in "natural" or "organic" listings. Sessions with a AD focus deal especially with paid ad listings. Also see the Session Planner page, which has itineraries for those specifically interested in sessions about organic or paid listings.

SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful. ADVANCED sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. Also see the Session Planner page, which has itineraries for those who are basic versus advanced. ANY sessions are those suitable for any skill level. They generally feature some introductory presentations, with more advanced topics covered during Q&A.;


For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.



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