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Heather Hopkins is Director of Research for Hitwise UK. Hitwise is an online competitive intelligence firm that helps its clients acquire more customers online and to benchmark website performance against competitors.
As Director of Research Heather analyses the trends affecting businesses online and works with Hitwise clients to identify opportunities and threats to online business growth. Heather writes regular Insight Reports on the search, gambling, travel, and retail sectors providing insights to help Hitwise clients improve search and affiliate marketing, and audience profiling. She is a regular speaker at industry conferences and is quoted in trade publications, including NMA and Marketing, the nationals including the Financial Times and the Telegraph, and has been interviewed on BBC Radio.
Prior to joining Hitwise, Heather was a Vice President with Dalbar, a market research firm in Boston, Massachusetts and Toronto, Ontario.
Heather Hopkins
Director of Research
Hitwise UK
Heather.Hopkins@Hitwise.com
+44 (0) 20 7378 3600
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