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Martin Child joined Overture in February 2002 as UK managing director - a role which has now expanded to include Northern Europe.
An authority in traditional and digital marketing, Martin was previously managing director of digital marketing agency, Traffic Interactive, part of Abbott Mead Vickers. While at Traffic, Martin was responsible for growing the company to £10m turnover in three years. He directed campaigns for a raft of blue chip clients, including BT Cellnet, BT, Emirates Airlines, and Guinness.
Martin was a key equity partner in LGM Marketing Services during the earn out when the company was sold to WMGO Group (now Incepta) in 1995. He then set up the interactive arm of Clarke Hooper Consulting, part of the AMV BBDO group, before instigating the takeover of Traffic in 1997.
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