As the Vice President for search marketing for Citi Credit Cards, Sean has led the corporation in establishing search marketing as a profitable acquisition channel and has built a cohesive search strategy for the international bank organizations and other Citi affiliates. His efforts brought Citi Cards to a top 10 position for credit–related terms and tripled YOY traffic. Sean believes strongly in the value search marketing adds to any organization and enjoys finding new ways to integrate established corporate strategy with search marketing to generate results for the bottom line. He is also an avid blogger, podcaster, philosopher, and musician.