The Premier Event for Search Engine Marketing & Optimization
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August 7-10, 2006 • San Jose McEnery Convention Center • San Jose, CA
Event Hours:
Registration Hours
Aug 7: 7:30am - 5:30pm (Conf. Only)
Aug 8: 8:00am - 6:00pm (Conf. & Expo)
Aug 9: 8:00am - 6:00pm (Conf. & Expo)
Aug 10: 8:00am – 12:30pm (Conf. & Expo) Conference Hours
Aug 7: 9:00am - 5:30pm
Aug 8: 9:00am - 5:00pm
Aug 9: 10:00am - 6:00pm
Aug 10: 9:00am – 1:45pm Exhibit Hall Hours:
Aug 8: 10:15am - 6:00pm
Aug 9: 9:00am - 3:15pm
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Agenda* - Wednesday, August 9, 2006 Day 3 - Conference
9:00am - 10:00am
Morning Coffee in the Exhibit Hall
10:00am - 10:45am
A Conversation With Google CEO Eric Schmidt
Google CEO Eric Schmidt talks with Search Engine Watch editor-in-chief Danny Sullivan about how the search leader is growing and dealing with challenges and issues in search.
10:45am - 11:00am
Session Interval
11:00am - 12:15pm
Attendees may choose to attend one of the five sessions offered during this time.
Linking Track Linking Strategies
How far is too far in optimizing your internal link structure? If you operate a network of sites, can natural interlinking be perceived as link spam? How should you handle affiliate links? Advanced linking issues like these and more will be explored during this session. This session is designed for experienced marketers. Beginners should only attend if they've gone through the Link Building Basics session earlier in the conference. Moderator: Chris Sherman, Executive Editor, SearchEngineWatch.com Speakers: Greg Boser, President, WebGuerrilla LLC Mike Grehan, CEO, Smart Interactive Debra Mastaler, Owner, Alliance-Link.com Eric Ward, CEO, EricWard.com
Retailer Track Shopping Search Tactics
Learn how content from your ecommerce or merchant site can -- and should! -- be included in shopping search engines. Moderator: Allan Dick, General Manager, Vintage Tub & Bath Speakers: Laura Thieme, President and Founder, Bizresearch Brian Mark, CTO, Toolbarn.com Scott Greenberg, VP Shopping Search Strategy, Marchex Q&A Speaker: Brian Smith, Analyst, ComparisonEngines.com
Small Is Beautiful Track Big Ideas For Small Sites & Small Budgets
Have little or no money for search marketing efforts? Fearful you'll never get found since those with large advertising budgets can
spend their way to the top? This session provides strategies and advice for small businesses and others looking to be found in search
engines without breaking the bank. It also examines search marketing efforts you may have been neglecting. Moderator: Anne Kennedy, Managing Partner, Beyond Ink Speakers: Jennifer Laycock, Editor-in-Chief, Search Engine Guide Matt McGee, Project Manager, OWT John Carcutt, In-house SEO & Search Marketer, Applied SEO Jennifer Slegg, Owner, JenSense.com
In House Track Big Site/Big Brand SEM
How do you cope with search marketing for a company with tens of divisions, hundreds of products, thousands of web pages and seemingly no way to bring order to the chaos? Do you centralize all search marketing activities? Where do you begin with the SEO process? This panel looks at problems and solutions unique to those running big sites or from big companies and brands. Moderator: Barbara C. Coll, CEO, WebMama.com Inc. Speakers: Bill Hunt, CEO, Global Strategies International, www.globalstrategies.com Kara Jariwala, Search Engine Marketing Strategist, Web Marketing, Cisco Systems, Inc Marshall D. Simmonds, Chief Search Strategist, New York Times / About.com
Variety Pack Track Speaking Unofficially: Search Engine Bloggers
They work for search engines but also maintain their own popular personal or unofficial blogs. Come hear search engine bloggers tackle big issues in search, speaking entirely for themselves, of course! Moderator: Danny Sullivan, Founder and Editor-in-Chief, SearchEngineWatch.com Speakers: Jeremy Zawodny, Technical Yahoo!, Yahoo! Inc. Matt Cutts, Software Engineer, Google Inc. Gary Price, Director of Online Information Resources, Ask.com Niall Kennedy , Niall Kennedy´s Weblog
12:15pm - 1:30pm
Networking Lunch in the Exhibit Hall - Birds of a Feather Seating Available
Bird Of A Feather Tables: Looking to meet those with common interests, such as people who work with non-profit sites, retailing sites, who are in the B2B space or those who run SEM firms? The Birds Of A Feather tables at the networking lunch offer an opportunity for this. Some tables are premarked with networking areas of interest. Just grab a seat, and you'll be among kindred spirits. Did we miss a topic? Sit at any unmarked table, then use the provided materials to set up your own birds of a feather area.
1:30pm - 2:45pm
Attendees may choose to attend one of the five sessions offered during this time.
Linking Track Buying & Selling Links
Links have been bought and sold to generate traffic even before search engines made significant use of them to influence rankings. Nevertheless, today some buy in hopes of getting improved rankings. Meanwhile, some purchases could result in search engine losses, if a search engine deems a link network to be a spamming attempt. This session examines how links are bought and sold with strategies on how to stay out of trouble. This session is designed for experienced marketers. Beginners should only attend if they've gone through the Link Building Basics session earlier in the conference. Moderator: Alex Bennert, Director of Client Services, Beyond Ink Speakers: Debra Mastaler, Owner, Alliance-Link.com Eric Ward, CEO, EricWard.com Greg Boser, President, WebGuerrilla LLC Patrick Gavin, President, Text Link Ads Inc. Thomas Bindl, SEO Consultant, www.thomasbindl.com
Retailer Track Retailer SEM Tactics
Doing retail online? In this session, we look at search marketing tactics especially useful to your particular needs. Are there smaller retail-oriented search engines and marketplaces you are missing? Is your ad copy doing the retail sales pitch the right way? Are there particular data feed or market research tips you're overlooking. We'll explore in this panel. Remember, shopping search is covered in a separate session at the end of the day. Moderator: Allan Dick, General Manager, Vintage Tub & Bath Speakers: Brian Mark, CTO, Toolbarn.com Shane Wagg, Director of Marketing, Rugman.com Brian Elliott, President and COO, Alibris.com
Small Is Beautiful Track SEM For Non-Profits & Charities
Can search drive donations to your cause? What special strategies and tips should non-profits and charities consider when approaching search marketing? Are there any benefits or freebies open to you in the search world, based on your status? Learn more at this session. Moderator Anne Kennedy, Managing Partner, Beyond Ink Speakers: Rick Mitchell, Internet Marketing Manager, Interactive Media, World Vision Kevin Gottesman, Advertising Director, Donordigital Stephen Anderson, Co-Founder , Rock Coast Media
In House Track I'm My Worst Competition!
You're in a bidding war, and it turns out you're bidding against yourself. Or more accurately, your department in a big company is going up against another department in the same company. Civil war! Come learn how to approach such situations so everyone is a winner. Moderator: Misty Locke, President & Co–Founder, Range Online Media Speakers: Beth Morgan, Media Director, Red Bricks Media Matthew Greitzer, Director of Search Marketing, Avenue A|Razorfish Tim Daly, VP of Marketing Strategy, Sendtec Olivier LeMaingnen, Online Acqusition Lead, Intuit Carl Steffens, Director of Enterprise Relationship Marketing, Adobe Systems
Variety Pack Track When Search Engines Do Search Marketing
Even search engines do search marketing to promote themselves on their own search engines and on those of competitors. Come hear about how those who really do search engine marketing -- marketing of search engines -- tackle the job. Moderator: Detlev Johnson, VP, Director of Consulting, Position Technologies Speakers: Melanie Mitchell, Director SEO/SEM, Audience Marketing, AOL Joseph Morin, SEO Consultant, Local.com David Roth, Director Search Engine Marketing, Yahoo! Todd Sims, Vice President, Business and Corporate Development, Business.com
2:45pm - 3:15pm
Afternoon Break in the Exhibit Hall
3:15pm - 4:30pm
Attendees may choose to attend one of the five sessions offered during this time.
Linking Track Link Baiting & Viral Search Success
What better way to get links than by doing something that makes people feel compelled to link to you? That's link baiting -- coming up with an idea, a service, even a controversy -- that gets people talking and linking your way. A viral campaign is similar -- a program, a system or an encouragement that gets people linking to you over time. This session is designed for experienced marketers. Beginners should only attend if they've gone through the Link Building Basics session earlier in the conference. Moderator: Danny Sullivan, Founder and Editor-in-Chief, SearchEngineWatch.com Speakers: Chris Boggs, Search Strategist, Avenue A | Razorfish Rand Fishkin, CEO, SEOmoz.org Jennifer Laycock, Editor-in-Chief, Search Engine Guide Cameron Olthuis, Partner, Advantage Consulting Services
Retailer Track Retailer Forum
This is a PowerPoint-free zone! Rather than presentations, we've got a panel of online retailers to take questions and provide answers specifically about the intersection of retailing and search marketing. Moderator: Allan Dick, General Manager, Vintage Tub & Bath Speakers: Jack Kiefer, CEO, BabyAge.com Shane Wagg, Director of Marketing, Rugman.com Seth Greenberg,Group Manager, Online Advertising & Internet Media, Intuit, Inc. Barbara Hurd, Senior Manager Internet Business Development, harryanddavid.com
Small Is Beautiful Track Pricing & Contracts For The Small SEM Shop
It started out small and slow, but now your business is ramping up fast. An email agreement for work no longer seems safe. Is it time for
formal contracts? If so, what do you put in them? And does billing hourly still make sense as you better understand the long-term value
of your service? What do you do when a client wants in house training? In this session, advice from those who've dealt with these and
similar questions and come through to success. Moderator: Anne Kennedy, Managing Partner, Beyond Ink Speakers: Greg Boser, President, WebGuerrilla LLC Todd Friesen, Director of Search Engine Optimization, Range Online Media Ken Jurina, President and CEO, Epiar Inc. Jessie Stricchiola, Founder, Alchemist Media Inc.
Variety Pack Track Usability & SEO: Two Wins For The Price Of One
Build a user-friendly site and chances are you've also built a search engine friendly site. Learn how good usability can help your human visitors plus bring in the search traffic. Speakers: Matthew Bailey, President, Site Logic Marketing Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com
4:30pm - 4:45pm
Session Interval
4:45pm - 6:00pm
Attendees may choose to attend one of the three sessions offered during this time.
Retailer Track Converting Visitors Into Buyers
Getting visitors to your web site is only half the battle. To be victorious, you need them to convert into customers by making purchases, signing up for services or fulfilling whatever are your goals. Learn about making this conversion. The latter part of the session takes volunteers from the audience and examines their web sites live to provide general feedback about changing them to improve visitor conversion. Moderator: Allan Dick, General Manager, Vintage Tub & BathSpeakers: Bryan Eisenberg, Co-Founder and CPO (Chief Persuasion Officer), Future Now, Inc. Michael Sack, Executive Vice President & Chief Technology Officer, Inceptor
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at (203) 295-0052.
For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203-295-0049.
