Fundamentals Track
Introduction To Search Engine Marketing
What are the major search engines? How can their editorial listings send you "natural" or "organic" traffic for free through search engine public relations or search engine optimization efforts? How can you purchase top rankings or placement through search engine advertising opportunities? This must-attend session for beginners provides an overview of key concepts.
Speaker:
Danny Sullivan, Founder and Editor-in-Chief, SearchEngineWatch.com

Stats & Research Track
Searcher Behavior Research Update
How do searchers interact with search engines? New research is constantly coming out revealing how searchers act. This session explores the latest studies and findings to provide tips and tactics for search marketers to consider.
Moderator:
Greg Sterling, Founding Principal, Sterling Market Intelligence
Speaker:
Bill Barnes, Vice President, Sales and Marketing, Enquiro
Rob Murray, President, iProspect
David Williams, Chief Strategist and Co-Founder, 360i Anne Frisbie, Senior Director of Category, Yahoo! Search Marketing

Social Search Track
Social Search Overview
Humans are hot again, when it comes to search. But this time, it's not the old school method of using a small group of human editors to categorize the web. Instead, search engines are tapping into human knowledge more widely through tagging, click through tracking, search history features and other methods. Learn about the social search revolution that's underway, in this session.
Moderator:
Chris Sherman, Executive Editor, SearchEngineWatch.com
Speaker:
Grant Ryan, Chief Scientist, Eurekster
Tim Mayer, Director of Product Management, Yahoo! Inc.
Nils Pohlmann, MSN Search

Advanced Advertising Track
Compare & Contrast: Ad Program Strategies
The major search ad networks all operate differently, sometimes radically so. This session looks at some of the key differences between them and how to make these as painless as possible or even work to your advantage.
Moderator:
Misty Locke, President & Co–Founder, Range Online Media
Speakers:
Brad Byrd, Vice President, NewGate
Mona Elesseily, Internet Marketing Strategist, Page Zero Media
Brad Geddes, Director of SEM, LocalLaunch.com
Patricia Hursh, President, SmartSearch Marketing

ClickZ Track
Online Video Advertising
Ad-serving technologies are more sophisticated. Broadband penetration has hit near-saturation levels. And more and more advertisers and marketers are adopting online and interactive forms of video (24 percent of online advertisers last year). Video formats are more effective for marketers, and more lucrative for publishers. Get up to speed on online video formats, considerations, strategy, results and creative.
Moderator:
Rebecca Lieb, Executive Editor, The ClickZ Network, division of Incisive Media
Speakers:
Tom Bedecarre, Chief Executive Officer, AKQA
Maria Mandel, Partner, Director of Digital Innovation, OgilvyOne
Ian Schafer, CEO and Founder, Deep Focus
Dorian Sweet, Executive Creative Director, Tribal DDB

Fundamentals Track
Search Term Research & Targeting
The bedrock to success with search engines is understanding which search terms to target. Fail in that and your audience may never find you. This session covers ways to undertake search term research that is crucial to succeeding with your search engine marketing efforts, whether that be via free or paid listings.
Moderator:
Jennifer Laycock, Editor-in-Chief, Search Engine Guide
Speakers:
Christine Churchill, President, KeyRelevance
Dan Thies, President, SEO Research Labs

Stats & Research Track
The Search Landscape
What's the most popular search engine? The most used search engine? What vertical areas of search are growing? Are people using search toolbars more or less? Representatives from major ratings and traffic analysis services share stats and info on topics such as these, in this session.
Moderator:
Danny Sullivan, Founder and Editor-in-Chief, SearchEngineWatch.com
Speakers:
James M. Lamberti, SVP, comScore Marketing Solutions
Michael Lanz, VP, Search Industry Solutions, NetRatings
Bill Tancer, General Manager, Global Research, Hitwise

Social Search Track
Social Search: Up Close With Yahoo
Flickr, del.icio.us, Yahoo My Web, Yahoo Answers -- these are some of the ways Yahoo is tapping into human power in the quest for better search results. In this session, Yahoo explains more about its social search efforts, with plenty of time for Q&A.;
Moderator:
Chris Sherman, Executive Editor, SearchEngineWatch.com
Speakers:
Kakul Srivastava, Senior Product Manager, Flickr, Yahoo! Inc.
Yumio Saneyoshi, Senior Product Manager, Answers, Yahoo! Inc.
Ashish Baldua, Senior Engineering Manager, TripPlanner, Yahoo! Inc.
Tim Mayer, Director of Product Management, Yahoo! Inc.
Kakul Srivastava, Senior Product Manager, Flickr, Yahoo! Inc.
Joshua Schachter, Director of Engineering, creator of del.icio.us

Advanced Advertising Track
Does Demographic Targeting Matter?
Want to target only women searching for a particular topic? Teens? Men? Demographic targeting is no longer just a promise to search advertisers. Microsoft now offers the ability to anyone. This session will look at system and how well it working, now that it has been live for a few months since the official launch of Microsoft adCenter.
Moderator:
Misty Locke, President & Co–Founder, Range Online Media
Speakers:
Kevin Lee, Executive Chairman and Co-Founder, Did-it.com
Dana Todd, Founding Partner, SiteLab International, Inc.
Michael Sack, Executive Vice President & Chief Technology Officer, Inceptor
Jed Nahum, Director of Product Management, MSN Search

ClickZ Track
Leveraging Social Media
MySpace, YouTube, Friendster, Flickr: social media are also marketing media. How can these powerful channels be leveraged to deliver marketing messages without dissing -- or even alienating -- an audience that's often adverse to commercial messaging?
Moderator:
Rebecca Lieb, Executive Editor, The ClickZ Network, division of Incisive Media
Speakers:
Gary Stein, Director of Strategy, Ammo Marketing
Hans Peter Brøndmo, Plum
Scott Meyer, President and CEO, About.com, NYT Company
Brian Monahan, VP, Group Communications Director, Universal McCann

Fundamentals Track
Search Engine Friendly Design
How can you build a web site from the ground up that pleases both crawler-based search engines and your visitors? Discover how "search engine friendly" design can tap into free traffic from search engines. This session is especially suited for beginners who need an overview of important design issues to keep in mind. More technical design issues are covered in the Successful Site Architecture session on Day 2.
Moderator:
Anne Kennedy, Managing Partner, Beyond Ink

Speakers:
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com

Stats & Research Track
Searchonomics: Serious & Fun Stats
Come settle in and get up to speed on what's happening in search with a range of stats delivered up in a fun fashion from eMarketer's David Hallerman. Where's ad spend going? What's it going on? What percentage of people are doing what? After David, self-admitted data geek Bill Tancer of Hitwise will mine actual search query data to entertain you with relationships you'd expect -- searches for dieting spike after the holiday eating season -- and those you might not, such as prom dress searches spiking late in the year.
Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies
Speakers:
David Hallerman, Senior Analyst, eMarketer
Bill Tancer, General Manager, Global Research, Hitwise

Social Search Track
Social Search: Up Close With Google
Google Co-op is a way Google is tapping into human power in the quest for better search results. In this session, Google explains more about how Co-Op works, with plenty of time for Q&A.; Q&A.;
Moderator:
Chris Sherman, Executive Editor, SearchEngineWatch.com
Speakers:
Shashi Seth, Product Manager, Google Inc.

Advanced Advertising Track
Branding & Search
What impact does search have on branding? This session look at the role of search in building brand, as well as how branding can support search.
Moderator:
Barbara C. Coll, CEO, WebMama.com Inc.
Speaker:
Ron Belanger, Senior Director of Channel Strategy and Development Yahoo! Search Marketing
Jonathan Mendez, Partner, OTTO Digital
Chris Copeland, Partner, Managing Director, Outrider Search Marketing
Mike Margolin, VP, Associate Media Director, Targeted Marketing, RPA
Jenny Howell, Interactive Marketing, American Honda Motor Co.

ClickZ Track
Communicating With Customers
Online customer communications used to be relegated simply to e-mail has turned into a panoply of offerings and options RSS, podcasts, newsletters, instant messaging, even click-to-call. This session examines options, strategies and integration opportunities of multichannel online communications.
Moderator:
Rebecca Lieb, Executive Editor, The ClickZ Network, division of Incisive Media
Speakers:
Adam Stein, Vice President, Marketing, TerraPass
Rick Corteville, Executive Director of Media, Organic
Jamie O'Donnell, Vice President and Co-founder, SEO-PR

Fundamentals Track
Search Advertising 101
Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available in this session that is especially geared toward beginners, with details on programs from major providers and advice on how to succeed.
Moderator: Dana Todd, Founding Partner, SiteLab International, Inc.
Speakers:
Dana Todd, Founding Partner, SiteLab International, Inc.
Matt Van Wagner, President, Find Me Faster

Stats & Research Track
The Search Laboratories
Most of the major search engines have research units and live testing grounds for new products and features. In this session, you'll learn about these laboratories and how some products go from the lab to the consumer.
Moderator:
Detlev Johnson, VP, Director of Consulting, Position Technologies
Speakers:
James Colborn, Product Manager, adCenter, MSN Search
Ashok Chandra, General Manager Search Labs, Windows Live Search, MSN Search
Andrei Broder, Research Fellow and Vice President of Emerging Search Technology, Yahoo! Inc.
Peter Norvig, Director of Research, Google Inc.

Social Search Track
SEM Via Communities, Wikipedia & Tagging
Community-built web sites, the popular Wikipedia and new sites allowing content being shared through "tagging" can be a great way to tap into links and search-driven traffic. This session looks at some services and strategies to tap into them in an appropriate manner.
Moderator:
Chris Sherman, Executive Editor, SearchEngineWatch.com
Speaker:
Andy Hagans, Strategist, Text Link Ads
Neil Patel, co-founder, Advantage Consulting Services
Rand Fishkin, CEO, SEOmoz.org
Q&A Speaker:
Chris Pirillo, Director, TagJag.com
Todd Malicoat, Independent Search Engine Marketing Consultant, stuntdubl

Advanced Advertising Track
Domaining & Address Bar-Driven Traffic
Plenty of people are searching for things by typing in words into their address bars, slapping on a .com and figuring they'll get to a relevant site. More and more, domainers are ensuring they don't draw a blank. Domainers purchase popular generic domain names and populate the sites with ads from the major search networks. Learn how the business is growing, how it can deliver relevant traffic to advertisers, as well as issues with typo domains and opt-out issues.
Moderator:
Danny Sullivan, Founder and Editor-in-Chief, SearchEngineWatch.com
Speaker:
Jon Lisbin, Chief Strategist, Point It!, Inc.
Josh Meyers, Senior Director, Yahoo! Publisher Network & General Manager of Domain Match
Monte Cahn, CEO, Moniker.com
Andrew Beckman, President, SearchAdNetwork
Hal Bailey, Strategic Partner Manager, Google AdSense

ClickZ Track
Multichannel Metrics
Meaningful measurement seems to increase in complexity almost daily. Tying together disparate data from advertising, search initiatives, Web sites, online commerce and even offline marketing initiatives is no mean feat. Making sense of it all is a source of frustration not only for marketers, but for entire organizations. In this session, some of the top Web metrics practitioners will discuss adapting measurement methodologies, processes and tools into something that not only makes sense, but that can dramatically lift marketing and business performance.
Moderator:
Rebecca Lieb, Executive Editor, The ClickZ Network, division of Incisive Media
Speakers:
Jason Burby, Director of Web Analytics/ Business Intelligence, ZAAZ
Eric T. Peterson, Visual Sciences, LLC
LeeAnn Prescott, Director of Research, Hitwise
Bryan Eisenberg, Co-Founder and CPO (Chief Persuasion Officer), Future Now, Inc.