Dave Carlson
President
Atlas OnePoint
Dave Carlson is the president of Atlas OnePoint (formerly GO TOAST). Atlas OnePoint (www.AtlasOnePoint.com) is a leading global provider of paid search management and optimization tools and operates as part of Atlas DMT, LLC (www.atlasdmt.com). Atlas OnePoint’s comprehensive suite of tools and services includes:
- BidManagerSM – Pay-per-click search engine management
- ProfitBuilderSM – Conversion tracking and Web analytics
- IntellidexSM – Intelligent site indexing for search and product feeds
- MasterListSM – Centralized search and product listing management
- CampaignOptimizerSM – Strategic planning and optimization for online campaigns
Carlson founded GO TOAST to meet the needs of online advertisers wanting to manage thousands of keywords and marketing campaigns simultaneously across numerous pay-per-click search engines. In December 2003, Atlas DMT acquired GO TOAST and in May 2004 the company was renamed Atlas OnePoint. The new name reflects the vision of this Atlas DMT unit to be the one point for small and mid-tier marketers to manage all aspects of their online marketing campaigns. Carlson is also the Chairman and CEO of eonBusiness, a leading e-business integration firm serving Fortune 500 firms.
Prior to founding eonBusiness, Carlson was a senior executive at EchoStar Communications for 12 years, where he was an integral part of the launch of DISH Network and the initiation of EchoStar’s global business expansion. Carlson’s EchoStar career included a six-year stint in The Netherlands as managing director of European, African and Middle East operations.
Carlson holds a Master’s Degree in International Management from the American Graduate School of International Management (Thunderbird) and a Bachelor’s Degree in Communications from Bethany College.
About Atlas OnePoint
Atlas OnePoint (www.AtlasOnePoint.com) is a leading global provider of paid search management and optimization tools and operates as part of Atlas DMT, LLC (www.atlasdmt.com). Atlas OnePoint’s comprehensive suite of tools and services includes:
- BidManagerSM – Pay-per-click search engine management
- ProfitBuilderSM – Conversion tracking and Web analytics
- IntellidexSM – Intelligent site indexing for search and product feeds
- MasterListSM – Centralized search and product listing management
- CampaignOptimizerSM – Strategic planning and optimization for online campaigns
OnePoint enables online advertisers to manage thousands of keywords and marketing campaigns simultaneously across 40 major domestic and international search engines and shopping sites. It optimizes clients’ bids and positions in leading pay-per-click Internet search engines, which saves clients time and money, improves ROI, and increases Web site traffic. GO TOAST offers exclusive conversion tracking tools, Rules Based BiddingSM, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management.
