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Conference Hours
August 2 - 9am - 5:15pm
August 3 - 9am - 7:30pm
August 4 - 9am - 5:15pm
August 5 - 9am - 3:45pm
Expo Hall Hours
August 3 - 10am - 6:30pm
August 4 - 10am - 4pm
Registration Hours:
August 2 - 7:30am - 5pm
August 3 - 8am - 6:30pm
August 4 - 8am - 5pm
August 5 - 8am - 3pm
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Search Engine Strategies 2004 - Session Planner
There's a lot going on at Search Engine Strategies. To help you make the best use of your time, here are some suggested itineraries, depending on your skills or interest. However, you don't have to follow our exact routes, as your personal interests may vary.
BASIC - ADVANCED - ORGANIC LISTINGS - AD LISTINGS (AD/MARKETING INTEREST) - BEEN BEFORE
Basic Itinerary For Beginners
Brand new to search engine marketing? Follow the recommended sessions below, and you'll be on your way to success with search engines! NOTE: If you are coming for only one day, it is highly recommended that you make this Day 1. If for only two days, then make those Day 1 and Day 2. Only coming for three days? Then attend Days 1-3.
Day 1:
Attend all sessions in the Fundamentals Track
Day 2:
9:00am-9:30am - Opening Keynote
9:45am-11:00am - Buying Search Engine Advertising
11:30am-12:45pm - Dynamic Web Sites or Creating Compelling Ads & Landing Pages
2:00pm-3:30pm - Link Building Basics
4:00pm-5:30pm - Any session of interest. However, do NOT attend Advanced Link Building Forum unless you previously attended Link Building Basics
Day 3:
9:00am-10:30am - Converting Visitors Into Buyers
11:00am-12:30pm - Successful Site Architecture highly recommended. Otherwise, any session of interest other than Competitive Research
1:45pm-3:15pm - Balancing Organic & Paid Listings and Link Building Clinic are highly recommended. Otherwise, any session of interest
3:45pm-5:15pm - Measuring Success and Site Clinic are highly recommended. Otherwise, any session of interest.
Day 4:
9:00am-10:15am - Any session of interest
10:45am-12:00pm - Any session of interest
1:00pm-2:15pm - PR Via Search Engines recommended. Attend Advanced Design only if you attended the Successful Site Architecture session on Day 3. Attend Advanced Search Term Research only if you attended the Search Term Research session on Day 1.
2:30pm-3:45pm - Site Clinic highly recommended, if you missed it on Day 3. Otherwise, Web Feeds or Trusted Feeds.
Advanced Itinerary
Experienced with search engine marketing? Here are sessions with with advanced components.
Day 1 & 2:
Any session of interest other than those in the Fundamentals Track
Day 3:
9:00am-10:30am - Executive Roundtable
11:00am-12:30pm - Competitive Research especially recommended. Otherwise, any session of interest.
1:45pm-3:15pm - Trademark Protection Issues especially recommended. Otherwise, any session of interest.
3:45pm-5:15pm - Moot Court or Very Vertical especially recommended. Otherwise, any session of interest.
Day 4:
9:00am-10:15am - Any session of interest
10:45am-12:00pm - Any session of interest
1:00pm-2:15pm - Any session of interest, but Advanced Design and Advanced Search Term Research especially recommended
2:30pm-3:45pm - Cleaning Up Spam especially recommended. Otherwise, consider Trusted Feed Case Studies or Web Feeds, Blogs & Search
Organic Listings Itinerary
Are you an advanced person who is interested in sessions that deal with "organic listings," where you might be listed for free? Then try these:
Day 1:
Attend sessions in the Understanding Searchers Track. If these don't seem of interest, consider sessions in the Business & Finance Track or skip this day.
Day 2:
9:00am-9:30am - Opening Keynote
9:45am-11:00am - Organic Listings Forum especially recommended. Otherwise, Search Marketing For Travel-Related Sites, if applicable.
11:30am-12:45pm - Retaining Traffic After A Redesign especially recommended. Otherwise, Search Marketing To Hispanics & Latin America or Dynamic Web Sites
2:00pm-3:30pm - Search Engines & Web Server Issues or Reaching Out To Europe
4:00pm-5:30pm - Advanced Link Building Forum especially recommended. Otherwise, Optimizing Flash & Non-HTML Content or Business To Business Forum
6:30pm-7:30pm - Evening Forum
Day 3:
9:00am-10:30am - Executive Roundtable
11:00am-12:30pm - Competitive Research especially recommended. Otherwise, Successful Site Architecture or Shopping Search Tactics
1:45pm-3:15pm - Any session of interest
3:45pm-5:15pm - Any session of interest
Day 4:
9:00am-10:15am - Any session of interest
10:45am-12:00pm - Meet The Crawlers especially recommended. Otherwise, any session of interest
1:00pm-2:15pm - Advanced Design or Advanced Search Term Issues especially recommended. Otherwise, any session of interest.
2:30pm-3:45pm - Any session of interest
Ad Listings/Advertising & Marketing Interest Itinerary
Is your background in advertising or marketing? Do you have a budget and are used to purchasing ads? Then these sessions that cover paid listings and related issues may fit well with your job and interests:
Day 1:
Basic people should attend all sessions in Fundamentals Track
Advanced people should consider sessions in Advanced Advertising Track or the Understanding Searchers Track
Day 2:
9:00am-9:30am - Opening Keynote
9:45am-11:00am - Buying Search Engine Advertising for basic people. Auditing Paid Listings for advanced people
11:30am-12:45pm - Creating Compelling Ads & Landing Pages
2:00pm-3:30pm - Ad Management Case Studies
4:00pm-5:30pm - Search Ads Beyond Google & Overture
6:30pm-7:30pm - Evening Forum (for advanced people)
Day 3:
9:00am-10:30am - Converting Visitors for basic people. Executive Roundtable for advanced people
11:00am-12:30pm - Ad Copy & Landing Page Clinic for basic people. Competitive Research for advanced people
1:45pm-3:15pm - Trademark Protection Issues especially recommended. Otherwise, Balancing Organic & Paid Listings or Meet The Shopping Search Engines
3:45pm-5:15pm - Measuring Success for basic people. Moot Court or Very Vertical for advanced people
Day 4:
9:00am-10:15am - Measuring Offline Sales & Conversion especially recommended. Otherwise, any session of interest other than Search Memories
10:45am-12:00pm - Any session of interest of than Meet The Crawlers
1:00pm-2:15pm - PR Via Search Engines or Search Engines & Affiliates
2:30pm-3:45pm - Trusted Feed Case Studies or Web Feeds, Blogs & Search
Been Before Itinerary
Search Engine Strategies runs several times per year in different parts of the world so that it's easy for people in various locations to attend once per year. Nevertheless, some people attend more often than this. If you're someone who's already been to a show recently, here's a guide to sessions that are either completely new, returning after a year's absence or which feature content that's constantly changing.
Day 1:
Sessions in Understanding Searchers Track are entirely new. In addition, the Search Engine Advertising Forum at the end of the Advanced Advertising Track always has new topics.
Day 2:
9:00am-9:30am - Opening Keynote
9:45am-11:00am - Organic Listings Forum or Search Marketing For Travel-Related Sites
11:30am-12:45pm - Retaining Traffic After A Redesign
2:00pm-3:30pm - Ad Management Case Studies
4:00pm-5:30pm - Advanced Link Building Forum
6:30pm-7:30pm - Evening Forum
Day 3:
9:00am-10:30am - Executive Roundtable
11:00am-12:30pm - Competitive Research or Ad Copy & Landing Page Clinic
1:45pm-3:15pm - Trademark Protection Issues or Link Building Clinic
3:45pm-5:15pm - Moot Court, Very Vertical or Site Clinic
Day 4:
9:00am-10:15am - Search Memories
10:45am-12:00pm - Meet The Crawlers
1:00pm-2:15pm - Advanced Design Issues or Advanced Search Term Research
2:30pm-3:45pm - Trusted Feed Case Studies, Web Feeds, Blogs & Search or Site Clinic
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.
For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.
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