The Premier Event for Search Engine Marketing & Optimization
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 August 2-5, 2004 • San Jose McEnery Convention Center • San Jose, CA

Event Hours:
Conference Hours
August 2 - 9am - 5:15pm
August 3 - 9am - 7:30pm
August 4 - 9am - 5:15pm
August 5 - 9am - 3:45pm
Expo Hall Hours
August 3 - 10am - 6:30pm
August 4 - 10am - 4pm
Registration Hours:
August 2 - 7:30am - 5pm
August 3 - 8am - 6:30pm
August 4 - 8am - 5pm
August 5 - 8am - 3pm

Premier Plus Sponsors:

Premier Sponsors:
Ask Jeeves

iProspect Search Engine Marketing

Analyst Sponsor:
Official News Distribution Service:
Business Wire VPO
Hosted By:
Search Engine Watch
Media Sponsor:

Special Events

Monday, August 2, 2004

5:30pm - 6:45pm

SEMPO will hold a members-only meeting on Monday, August 2nd, at 5:30 p.m. Please join us to hear the latest on trends in SEM, benefits and resources available for members, and to spend time interacting with fellow members and our sponsors.

Where: Room C - San Jose Convention Center
When: Monday, August 2, 2004
Time: 5:30pm – 6:45pm

Can’t make the meeting? Check out for the latest resources.

6:30pm - 8:00pm

Overture Mixer

Eat, Drink and Get Interactive with Overture!

After a full day of panels and pitches, join Overture for an evening of cocktails and hors d’oeurves. At this event, you won’t have to search far to find other marketers to network with and have a good time.

When: August 2nd, 2004
Time: 6:30 - 8:00 p.m.
Where: Hilton San Jose - City Bar & Grill
300 Almaden Boulevard, San Jose, CA 95110


  Tuesday, August 3, 2004
1:25pm - 2:00pm

Solving the problem of creating “True” relevance in large scale enterprise and web search applications.

The growing information pool is restricting search users’ ability to find relevant information based on their initial queries. Even the best technologies are limited and inefficient at creating true relevance at scale.

SourceWare®, a new multi-patented technology, is a fully automated, intent-based solution, providing “true” relevance to users at multi-terabyte scale and above. This technology dynamically interacts with users to create a semantic path to the relevant information without requiring a pre-determined taxonomy or content knowledge. Furthermore, this patented zero latent, unstructured data technology eliminates re-indexing requirements, reducing the capital and maintenance expense of the enterprise or web search operator.

Tuesday, August 3rd, 2004
Where: Hall One (SES Expo Hall), San Jose Convention Center
Time: 1:25 - 2:00
Session Title: Solving the problem of creating "True" relevance in large scale enterprise and web search applications.
Presenter names: Paul Odom & Doyal Bryant

5:30pm - 6:30pm Networking Cocktail Reception Sponsored by:

Where: Hall One, San Jose Convention Center
When: Tuesday, August 3rd, 2004
Time: 5:30pm - 6:30pm

7:00pm - 11:00pm

Coming to SES? Then come to the third annual 2004 Google Dance. Live music, great food, product demos, tons of fun.

When: Tuesday August 3rd, 2004
Time: 7-11 p.m.
Where: Google Headquarters
            1600 Amphitheatre Parkway
            Mountain View, CA 94043

Buses leave for the Google Dance from the San Jose McEnery Convention Center at 6:30 and 7 pm.

Join Google at SES San Jose to Learn how to maximize your Google AdWords Campaign:

  • Set-up a Google AdWords Campaign
  • Review campaign research and goals
  • Build a robust list of keywords
  • Build Ad Groups
  • Write better creative copy
  • Optimizing an existing AdWords campaign

Google Maximizers and Client Service Specialists will be available for one-on-one optimization assistance. Limited appointment times, so RSVP early to participate. Email with your company name, contact info and AdWords campaign login and password to schedule your appointment

  Wednesday, August 4, 2004
1:10pm - 1:45pm

In March, Verizon, launched the first Local Pay-Per-Click program. This program enables PPC advertisers to target the high quality users of online yellow pages in a flexible format suitable for businesses ranging from the national bookseller to the local plumber.

Please join us to learn how we can help you deliver superior performance.

Where: Hall One (SES Expo Hall), San Jose Convention Center
When: Wednesday, August 4th, 2004
Time: 1:10pm - 1:45pm

6:30pm - 9:30pm

Come join the Yahoo! team for an evening of conversation and wonder at San Jose’s Tech Museum of Innovation. Share eats, drinks, and ideas about the world of web searching with your fellow SES Conference attendees, in a place devoted to the never-ending quest for The Next Big Thing.

Who: SES Conference attendees
When: Wednesday, August 4th, 6:30 – 9:30pm
Where: The Tech Museum of Innovation, 201 S. Market St, San Jose

We look forward to seeing you there!

For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at or call 203–295–0050.

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