Event Hours: Conference Hours August 2 - 9am - 5:15pm August 3 - 9am - 7:30pm August 4 - 9am - 5:15pm August 5 - 9am - 3:45pm Expo Hall Hours August 3 - 10am - 6:30pm August 4 - 10am - 4pm Registration Hours: August 2 - 7:30am - 5pm August 3 - 8am - 6:30pm August 4 - 8am - 5pm August 5 - 8am - 3pm Premier Plus Sponsors: Premier Sponsors: Analyst Sponsor: Official News Distribution Service: Hosted By: Media Sponsor:

5:30pm - 6:45pm	SEMPO will hold a members-only meeting on Monday, August 2nd, at 5:30 p.m. Please join us to hear the latest on trends in SEM, benefits and resources available for members, and to spend time interacting with fellow members and our sponsors. Where: Room C - San Jose Convention Center When: Monday, August 2, 2004 Time: 5:30pm – 6:45pm Can’t make the meeting? Check out www.sempo.org for the latest resources.
6:30pm - 8:00pm	Overture Mixer Eat, Drink and Get Interactive with Overture! After a full day of panels and pitches, join Overture for an evening of cocktails and hors d’oeurves. At this event, you won’t have to search far to find other marketers to network with and have a good time. When: August 2nd, 2004 Time: 6:30 - 8:00 p.m. Where: Hilton San Jose - City Bar & Grill 300 Almaden Boulevard, San Jose, CA 95110 SES BADGES ARE REQUIRED FOR ENTRY!
	Tuesday, August 3, 2004
1:25pm - 2:00pm	Solving the problem of creating “True” relevance in large scale enterprise and web search applications. The growing information pool is restricting search users’ ability to find relevant information based on their initial queries. Even the best technologies are limited and inefficient at creating true relevance at scale. SourceWare®, a new multi-patented technology, is a fully automated, intent-based solution, providing “true” relevance to users at multi-terabyte scale and above. This technology dynamically interacts with users to create a semantic path to the relevant information without requiring a pre-determined taxonomy or content knowledge. Furthermore, this patented zero latent, unstructured data technology eliminates re-indexing requirements, reducing the capital and maintenance expense of the enterprise or web search operator. MarketCentral Tuesday, August 3rd, 2004 Where: Hall One (SES Expo Hall), San Jose Convention Center Time: 1:25 - 2:00 Session Title: Solving the problem of creating "True" relevance in large scale enterprise and web search applications. Presenter names: Paul Odom & Doyal Bryant
5:30pm - 6:30pm	Networking Cocktail Reception Sponsored by: Where: Hall One, San Jose Convention Center When: Tuesday, August 3rd, 2004 Time: 5:30pm - 6:30pm

7:00pm - 11:00pm	Coming to SES? Then come to the third annual 2004 Google Dance. Live music, great food, product demos, tons of fun. When: Tuesday August 3rd, 2004 Time: 7-11 p.m. Where: Google Headquarters             1600 Amphitheatre Parkway             Mountain View, CA 94043 RSVP: http://services.google.com/events/ses2004 Buses leave for the Google Dance from the San Jose McEnery Convention Center at 6:30 and 7 pm. Join Google at SES San Jose to Learn how to maximize your Google AdWords Campaign: Set-up a Google AdWords Campaign Review campaign research and goals Build a robust list of keywords Build Ad Groups Write better creative copy Optimizing an existing AdWords campaign Google Maximizers and Client Service Specialists will be available for one-on-one optimization assistance. Limited appointment times, so RSVP early to participate. Email events@google.com with your company name, contact info and AdWords campaign login and password to schedule your appointment
	Wednesday, August 4, 2004
1:10pm - 1:45pm	In March, Verizon SuperPages.com, launched the first Local Pay-Per-Click program. This program enables PPC advertisers to target the high quality users of online yellow pages in a flexible format suitable for businesses ranging from the national bookseller to the local plumber. Please join us to learn how we can help you deliver superior performance. Where: Hall One (SES Expo Hall), San Jose Convention Center When: Wednesday, August 4th, 2004 Time: 1:10pm - 1:45pm
6:30pm - 9:30pm	Come join the Yahoo! team for an evening of conversation and wonder at San Jose’s Tech Museum of Innovation. Share eats, drinks, and ideas about the world of web searching with your fellow SES Conference attendees, in a place devoted to the never-ending quest for The Next Big Thing. Who: SES Conference attendees When: Wednesday, August 4th, 6:30 – 9:30pm Where: The Tech Museum of Innovation, 201 S. Market St, San Jose We look forward to seeing you there!