Amanda G. Watlington is director of research at iProspect. Dr. Watlington is responsible for enhancing and developing the firm’s methodologies that enable client Web sites to gain and maintain a strong competitive position in the search engines and directories.

She has years of experience as a communications, Web marketing and business strategy consultant. She has provided strategy and tactical support to both traditional and online businesses, including communications planning for a Fortune 100 retailer and Web strategy development and site-performance monitoring for a manufacturer with more than 6,000 distributors.

From 1983 to 1990, Dr. Watlington was associated with Chi Systems, Ann Arbor, Michigan, a health care consulting and publishing group. From 1983 to 1988, she was the associate editor of Health Care Strategic Management and Hospital Materials Management, two monthly health care management and strategy journals.

From 1993 to 1998, Dr. Watlington was an assistant professor of business and marketing at Terra Community College, Fremont, Ohio, where she taught courses on leadership as well as marketing, advertising and small business/retail management. At Terra, she was active in the development of new curricula and was a pioneer in utilizing the Internet in distance learning courses.

She is the author of two books and has written feature articles for over thirty magazines and journals. In 1997, she completed a book with Roger L. Radeloff for McGraw-Hill Publishers titled, Contract Engineering: Start and Build a New Career. Her first book, Christ, Our Lord (1978), was part of the Official Catholic Teaching Series from Consortium Books.

Her education includes a Bachelors Degree in Classical Civilization from Douglass College in New Brunswick, New Jersey, a Ph.D. in Classics from the University of North Carolina at Chapel Hill, and an M.B.A. in Marketing from Eastern Michigan University in Ypsilanti, Michigan. She is a member of the Public Relations Society of America and has an APR accreditation. A sports enthusiast, she has refereed boys’ and girls’ high school basketball and rowing.