Featuring Search Engine Expert: Danny Sullivan
 
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Agenda* - Wednesday, August 14
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Click here to view sessions in the Enterprise Track
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| 9:00am - 9:20am |
KEYNOTE ADDRESS
Craig Silverstein, Director of Technology, Google |
| 10:30am |
Exhibit Hall Opens
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| 9:30am - 11:00am |
Two promotion sessions are offered during this time. Please choose one
of them. See below for Enterprise Search sessions also offered this day
Search Engine & Legal Issues
Not long after search engines emerged, so did legal disputes involving them. Cases have been fought over trademarked terms being linked to ads or inserted into meta tags. Actions have been taken against "pagejackers" who use other people's content to generate search engine traffic. Learn about these and other issues.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Steven Kassel, Founder & CEO, Taxes.com
Gary Kremen, President & CEO, Grant Media Management
Jeffrey K. Rohrs, Digital Marketing Strategist, Optiem
Deborah A. Wilcox, Partner, Baker & Hostetler LLP
Writing For Search Engines Clinic
This session asks for volunteers from the audience, then examines their sites to see how copy could be better crafted to please search engine ranking algorithms as well as human visitors. Especially recommended for those who attended the "Writing For Search Engines" session on Day 1 and would like to see what was taught put into action. However, prior attendance of that session is not required.
Moderator:
Detlev Johnson, ascendant-group.com
Speakers:
Heather Lloyd Martin, President, SuccessWorks
Jill Whalen, Owner, HighRankings.com
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| 11:00am - 11:30am |
Morning Coffee Break
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| 11:30am - 12:30pm |
Two promotion sessions are offered during this time. Please choose one
of them. See below for Enterprise Search sessions also offered this day
The Spam Police
Those who take extreme measures to rank well on search engines are likely to be labeled spammers. How much is too much? There are some clear no-nos, but it's mainly an issue of intent and proportion. This session explores the issue.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Matt Cutts, Software Engineer, Google
Tim Mayer, Vice President, Web Search, FAST
Paid Listings Clinic
This session asks for volunteers from the audience, then goes live on to the web to examine their paid listings campaigns and offer advice about potential improvement to ad creative and landing pages. Especially recommended for those who attended the "Buying Paid Listings" or "Perfecting Paid Listings" sessions and would like to see what was taught put into action. However, prior attendance of those sessions is not required.
Moderator:
Detlev Johnson, ascendant-group.com
Speakers:
Brad Byrd, Director of Business Development, NewGate
Andrew Goodman, Principal, Page Zero Media Inc.
Kevin Lee, CEO, Did It
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| 12:30pm - 1:30pm |
Networking Lunch
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| 1:30pm - 3:00pm |
Two promotion sessions are offered during this time. Please choose one
of them. See below for Enterprise Search sessions also offered this day
Standards, Please!
As the search engine marketing industry matures, the call for standards is rising. Should there be a code of conduct for third-party SEO firms? Do the search engines themselves need to consider standards, such as regarding cost-per-click fraud detection or editorial requirements for paid listings. This session explores such issues via panel presentations and audience discussion.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Successful Site Architecture Clinic
This session asks for volunteers from the audience, then examines their sites to see how site architecture changes could be made to better please search engine ranking algorithms. Especially recommended for those who attended the "Successful Site Architecture" session on Day 1 and would like to see what was taught put into action. However, prior attendance of that session is not required.
Barbara Coll, CEO, webmama.com
Shari Thurow, Webmaster/Marketing Director, GrantasticDesigns.com
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| 3:00pm - 3:30pm |
Afternoon Refreshment Break/Exhibit Hall Closes at 3:30pm
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| 3:30pm - 4:30pm |
Two promotion sessions are offered during this time. Please choose one
of them. See below for Enterprise Search sessions also offered this day
Search Engines & Users
In this session, presentations from some major search engines explore how users interact with their services.
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Scott Gatz, Yahoo!
Marissa Mayer, Google
Thomas Wilde, General Manager, Lycos
Search Term Research Clinic
This session asks for volunteers from the audience, then performs live research to determine the type of terms they should target. Especially recommended for those who attended the "Search Term Research" session on Day 1 and would like to see what was taught put into action. However, prior attendance of that session is not required.
Moderator:
Detlev Johnson, ascendant-group.com
Speakers:
Sherwood Stranieri, Transcendigital
Dr. Amanda Watlington, Director of Research, iProspect
Newell D. Wright, PhD., Associate Professor and Wampler-Longacre Professor of Marketing, James Madison University and Research Fellow, Commonwealth Information Security Center
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| 4:30pm - 4:45pm |
Session Interval
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| 4:45pm - 5:30pm |
Two promotion sessions are offered during this time. Please choose one
of them. See below for Enterprise Search sessions also offered this day
The Search Engines Ask You
The tables get turned in this session. A panel comprised of search engine representatives pose their questions to the audience. Come give them answers and perhaps influence changes!
Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com
Speakers:
Stephen Baker, FAST
Jonathan Glick, Director of Internet Search Services, AltaVista
Marissa Mayer, Google
Ken Norton, Vice President of Marketing, Inktomi
Dakota Sullivan, Vice President, Marketing, LookSmart
Converting Visitors Clinic
This session asks for volunteers from the audience, then examines their sites -- in particular visitor entry points -- to how they might better convert visitors into sales. Especially recommended for those who attended the "Converting Visitors Into Buyers" session on Day 1 and would like to see what was taught put into action. However, prior attendance of that session is not required.
Moderator:
Detlev Johnson, ascendant-group.com
Speakers:
Bryan Eisenberg, Chief Information Officer, Future Now Inc.
Heather Lloyd Martin, President, SuccessWorks
Michael Sack, SVP and Chief Product Officer, Inceptor
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| Enterprise Track |
| 9:30am - 11:00am |
Running Your Own Search Engine
What is enterprise search, and why is it important? Whether you're running a search engine for a small web site, or managing industrial-strength intranet search engine for an entire organization, understanding the varieties and functions of enterprise search tools is crucial.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Steve Arnold, Principal, Arnold Information Technology
Avi Rappoport, Principal Consultant, Search Tools
Cassandra Targett, Director, SinglePoint Search Development, divine, inc.
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| 11:00am - 11:30am |
Morning Coffee Break
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| 11:30am - 12:30pm |
Site Search Tools: Local or Remote?
Should you purchase site search software and run it in house? Or contract the job out to a hosted search firm that will take care of the heavy lifting for you? Our panel of experts discusses the pros and cons of each approach.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Seth Brenzel, Director of Marketing, Atomz
Carol Shellhorn, Director US Operations, Mondosoft
Rajiv Sodlapur, Senior Product Manager, AltaVista Software
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| 12:30pm - 1:30pm |
Networking Lunch
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| 1:30pm - 3:00pm |
Enterprise Search: Beyond the Intranet
Implementing search within an enterprise requires integration of legacy information sources with newer content management systems and web resources. The elusive goal is to have a "universal window" that lets users find what they're looking for regardless of its location or format.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Stephen Baker, Vice President, Search Marketing Services, FAST
Ashok Chandra, Senior Vice President for Development and New Business Activities, Verity
Andrew Littlefield, Chief Strategist, Enterprise Search Solutions, Inktomi Corporation
Raul Valdes-Perez, President, Vivisimo
John Piscitello, Product Development Guru, Google
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| 3:00pm - 3:30pm |
Afternoon Refreshment Break/Exhibit Hall Closes at 3:30pm
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| 3:30pm - 4:30pm |
Case Studies
Hear how real companies have tackled the challenges of implementing successful enterprise search systems within their own organizations.
Moderator:
Avi Rappoport, Principal Consultant, Search Tools
Speakers:
Jonathan Grant, Lead Web Developer, Sur La Table
Debbie Sta. Iglesia, Director of Worldwide Support Operations, BEA Systems
Miles Kehoe, President, New Idea Engineering, Inc.
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| 4:30pm - 4:45pm |
Session Interval
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| 4:45pm - 5:30pm |
Enterprise Search Q & A
Have questions about enterprise search? Bring your questions to this panel of representatives from enterprise search vendors.
Moderator:
Chris Sherman, Associate Editor, SearchEngineWatch.com and President, Searchwise
Speakers:
Ashok Chandra, Senior Vice President for Development and New Business Activities, Verity
Avi Rappoport, Principal Consultant, Search Tools
Rajiv Sodlapur, Senior Product Manager, AltaVista Software
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| * This agenda subject to change |
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