Catherine owns Seda Communication, a seminar company that teaches organizations how to increase their sales through Internet marketing. Catherine offers conference keynotes and workshops, as well as on-site training. Her industry experience and interactive style help audiences easily understand the ever-changing opportunities of online marketing. She presents strategies to achieve immediate and long-term results. Recent audiences include: The Direct Marketing Association, Education Development Center, California Lutheran University/American Association of University Women, and UC San Diego Extension.

Catherine Seda is editor of www.KeywordTextLinks.com, a B2B content site focused on search engine advertising. She is author of Increase Your Sales with Search Engine Advertising, a contributing author of Search Engine Positioning (Fredrick Marckini, CEO of iProspect.com), and guest writer for various industry publications.

Catherine has over seven years of Internet business experience in the United States and Europe. She led the Online Promotions division at SiteLab International for a number of those years, and has been a frequent speaker at the Search Engine Strategies conferences.