Elisabeth Osmeloski pairs traditional marketing knowledge with hands-on experience to develop and implement highly successful website promotions at Beyond ink (www.beyondink.com). Her core competencies include online market analysis, web analytics and strategic consulting for established and new businesses focusing on the Web as a growth strategy and sales channel. Responsible for management of client accounts, analysis of industry trends and new process development, Elisabeth has an advanced understanding of search engine technologies, e-commerce standards and usability, and sophisticated Web development. She oversees Beyond Ink’s online publication SEO Newsnet (www.seonews.net) and is a volunteer editor for Zeal.com and the Open Directory Project. Fueling a passion for outdoor activities, Elisabeth also serves also as the About.com Guide to Skiing (http://skiing.about.com).

In the volatile environment of website marketing, Beyond Ink has created and built visibility for scores of businesses via their websites, achieving average traffic increases of 300-400 percent last year, improving website visitor conversion rates, and doubling sales for retail clients. Using fundamental, ethical principles of effective marketing communications, Beyond Ink achieves critical third party endorsements in popular, highly visible portals such as Google, MSN and Yahoo and other top search media for clients, which include Advantage Payroll, Eastland Shoe, Gillette’s Oral B, Idexx Laboratories, MarineMax, Inc. and Mercy Hospital (Portland Maine), as well as many small businesses, non-profits and online start-ups.

Beyond Ink provides online market and website analysis, strategic Website planning, copywriting for the Web and search engine marketing. Working closely with web developers, Beyond Ink adds critical insight into designing for search engines and user satisfaction according to best practices in Web marketing.

Last year beyond Ink launched SEO Newsnet (www.seonews.net) to better educate prospective users of search engine marketing and offer an antidote to vast amounts of misinformation swirling through inboxes. SEO Newsnet invites content from SEM colleagues. Email Elisabeth@seonews.net to submit an article.

Contact Elisabeth at elisabeth@beyondink.com.