Lance Loveday is the President of Closed Loop Marketing, a marketing agency specializing in search engine optimization and low-cost Internet marketing programs. His other areas of expertise include web project management, integrated lead generation programs, strategic messaging development, email marketing, usability and information architecture. Prior to starting his own business, Lance held roles as the Senior Marketing Manager at Portera Systems, Internet Marketing Manager and Lead Program Manager for the HP Small Business team, and the Product Marketing Specialist for the HP NetServer and Channel Marketing organizations. He holds a BS in Managerial Economics from UC Davis.