Prior to co-founding INTERACT Multimedia (1994), Did-it.com (1996) and bringing them both to profitability ,Kevin Lee honed his marketing and advertising skills on Madison Avenue at J. Walter Thompson and McCann-Erickson. Kevin is active with the New York New Media Association (NYNMA), chairing the Sales and Marketing SIG. He also chairs the "Plain Talk About Technology" lecture series for the NY Ad Club, and serves on the board of directors of the WWWAC. Kevin allocates his time between INTERACT and Did-it.com providing guidance and operational expertise to Did-it, while assisting INTERACT clients with their interactive business strategies. Kevin writes regularly for i-Marketing News, Internet.com, eMarketer, Digitrends (no longer) and other publications, and speaks on a variety of topics. Kevin received an MBA from the Yale School of Management in 1992.

As CEO of Did-it.com, Kevin negotiates strategic partnerships and provides strategic guidance. Did-it.com, founded in 1996 reached break even within 4 months and now assists more than 2000 clients gain additional targeted search engine traffic through effective campaign management of all paid and unpaid search marketing opportunities. Kevin's specialty is the application of direct marketing principles to search engine marketing, to assure effective and efficient campaigns.