Overture is the global leader in Pay-For-Performance search, reaching
more than 82% of the UK's online population.* Overture provides search
results to major portals and Web sites including AltaVista, AOL Europe, Ask
Jeeves, Freeserve, MSN, Lycos and Tiscali.
More than 80,000 businesses across the globe are currently advertising on
Overture search listings. Advertisers get their name into these listings by
bidding on relevant search keywords - and decide how much they want to pay
for each lead. Advertisers only pay Overture when a potential customer
clicks through to their site, so Pay-For-Performance search provides a
cost-effective way of marketing to people already looking for a specific
product/service.
Overture gives consumers highly relevant and up-to-date search results -
every search term that advertisers bid for is checked by a team of 100+
editors to make sure it's relevant. Regular, independent studies are also
commissioned to monitor relevancy and help to maintain the quality of
Overture's search results.
*Nielsen//NetRatings July-Sep 2002
|