The Premier Event for Search Engine Marketing & Optimisation
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 June 3-4, 2003 • The Millennium Gloucester Hotel and Conference Centre • London

Event Hours:
Conference Hours:
June 3: 9am - 5:45pm
June 4: 9am - 5:45pm
Expo Hall Hours:
June 3: 8am - 7pm
June 4: 8am - 3pm

Hosted By:
Search Engine Watch

Analyst Sponsor:
Event Public Relations:

Agenda* - Tuesday, June 3
7:30am - 9:00am Registration
8:00am Exhibit Hall Opens
9:00am - 10:30am Attendees may choose to attend one of the two sessions offered during this time.

Introduction To Search Engine Marketing
Who are the major search engines? How can their editorial listings send you "natural" or "organic" traffic from them for free through "search engine PR" or "search engine optimisation" efforts? How can you purchase top rankings or placement through "search engine advertising" opportunities? This must-attend session for beginners provides an overview of key concepts.
Danny Sullivan, Editor,

Paid Inclusion & Trusted Feeds
Why pay to be included in a search engine's listings without a guarantee of ranking well for particular terms? Done right, the more representation a site has in a search engine, the more likely it is to "naturally" rank well for a variety of targeted terms. That can mean highly-qualified traffic at a price less than obtained through paid placement programs. Come get an overview of paid inclusion, learn how "trusted feeds" allow you to send a data stream to search engines, hear advice from those who've used various programs offered and pose questions to paid inclusion vendors during Q&A.;
Chris Sherman, Associate Editor, and President, Searchwise
Stephen Baker, Vice President Search Marketing Services, Overture
Dennis Buchheim, Director of Inktomi Search Marketing Solutions, Inktomi
David Graham, Head of Business Development, Ask Jeeves
Ian Hegerty, Technical Architect, AltaVista
Barry Lloyd, CEO, MakeMe Top
Tim Mayer, Vice President of Web Search Products, Overture
Rob Pearson, Sales Director, LookSmart UK
Guy Prince, UK General Manager, Decide Interactive
David Turner, Director of European Operations, Position Tech

10:30am - 11:00am Morning Coffee Break
11:00am - 12:00pm Attendees may choose to attend one of the two sessions offered during this time.

Search Engine Friendly Design: Essential Basics
How can you build a Web site from the ground up that pleases both crawler-based search engines and your visitors? Discover how "search engine friendly" design can tap into "organic" or editorial listings naturally. This session is especially suited for beginners who need an overview of important design issues to keep in mind. More technical design issues are covered in the Successful Site Architecture session after lunch on Day 1.
Chris Sherman, Associate Editor, and President, Searchwise
Shari Thurow, Webmaster/Marketing Director,

Organic Listings Forum
This moderator-led session allows the audience to share tips, tools, techniques and raise questions relating to free editorial or "organic" listings in search engines and hear advice from other attendees.
Danny Sullivan, Editor,
Brett Tabke, Editor,

12:00pm - 1:15pm Networking Lunch
1:15pm - 2:30pm Attendees may choose to attend one of the two sessions offered during this time.

Search Term Research
The bedrock to success with search engines is understanding which search terms to target. Fail in that, and your audience may never find you. This session covers ways to undertake search term research that is crucial to winning with your search engine marketing efforts.
Chris Sherman, Associate Editor, and President, Searchwise
Paddy Bolger, CEO, Top-Pile
Graham Hansell, Founder, SiteLynx

Search Engine Advertising Forum
What's new in the world of paid listings and other search engine advertising programs? Get an update from both ad buyers and sellers, with plenty of time for Q&A; and audience participation in sharing tips.
Danny Sullivan, Editor,
Andrew Buckman, European Product Manager, Overture
Stéphane Perino, Founder & CEO, Agence Virtuelle
Martyn Pipe, Managing Director, A-I-Media Limited
Tony Samios, Director of Advertising Services, Espotting
Fabio Selmoni, Director of European Sales & Operations, Google

2:30pm - 3:00pm Afternoon Refreshment Break
3:00pm - 4:15pm Attendees may choose to attend one of the two sessions offered during this time.

Successful Site Architecture
Learn to successfully architect your site for search engines and how specific page elements and design technologies may impact your ability to gain good editorial listings. Covers topics such as directory and file structure, server-side includes (SSIs), 404 error trapping, JavaScript, robots.txt use, frames, secure area usage, and much more. Toward the end of the session, volunteers from the audience will have their sites examined to see how changes could be made to their site architecture and design to increase search engine traffic. It's highly recommended for "beginners" to have previously attended the "Search Engine Friendly Design" session earlier in the day.
Chris Sherman, Associate Editor, and President, Searchwise
Craig Nevill-Manning, Senior Research Scientist, Google
Alan Perkins, Chief Technology Officer, e-Brand Management
Shari Thurow, Webmaster/Marketing Director,

Writing Search Engine Ads
Ironically, paid listings in search engines are held to higher editorial standards than free "organic" listings. Discover how to craft content that meets both editorial guidelines yet can still pull in qualified traffic. This session provides tips from both search engines that sell ads and buyers who place them.
Danny Sullivan, Editor,
Kate Burns, Head of UK Sales, Google
James Burrows, Director of Strategy, Espotting
Dixon Jones,
Mike Rogers, Optimize Internet Marketing

4:15pm - 4:30pm Session Interval
4:30pm - 5:45pm Attendees may choose to attend one of the two sessions offered during this time.

Writing For Search Engines
To please search engines, you need to be using the keywords you want to be found for. However, you also need to write in a way that pleases human visitors. Learn how to do both, a winning combination that brings you visitors and converts them into customers.
Chris Sherman, Associate Editor, and President, Searchwise
Charon Matthew, Head of Marketing, MediaCo (uk)
Jill Whalen, Owner,

Shopping Search & Merchant Sites
Learn how special shopping search engines are created and how content from your ecommerce or merchant site may be included in them.
Danny Sullivan, Editor,
Ehud Furman, Managing Director, Dealtime UK
Jean-Fabrice Mathieu, VP Marketing & Business Development, Kelkoo
Laura Thieme, President & Founder, Bizresearch Inc.

5:45pm - 7:00pm Networking Cocktail Reception
7:00pm Exhibit Hall Closes

* This agenda subject to change
Click here for Day 2 agenda

For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.

For registration help or information, please email our Registration Department at or call 203–295–0050.

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