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Conference Hours:
June 3: 9am - 5:45pm
June 4: 9am - 5:45pm
Expo Hall Hours:
June 3: 8am - 7pm
June 4: 8am - 3pm
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Search Engine Strategies 2003 - Attendee FAQ
There's a lot going on at Search Engine Strategies. To help you make the best use of your time, here are some suggested itineraries, depending on your skills or interest. However, you don't have to follow our exact routes, as your personal interests may vary.
BASIC - ADVANCED - EDITORIAL LISTINGS - PAID LISTINGS (MARKETING INTEREST)
Basic Itinerary For Beginners
Brand new to search engine marketing? Follow the recommended sessions below, and you'll be on your way to success with search engines!
Day 1:
9:00-10:30 - Intro To Search Engine Marketing
11:00-12:00 - Search Engine Friendly Design
1:15-2:30 - Search Term Research
3:00-4:15 - Successful Site Architecture
4:30-5:45 - Writing For Search Engines
Day 2:
9:00-10:15 - Buying Search Engine Advertising
10:45-12:00 - Either session of interest
1:15-2:30 - Either session of interest
3:00-4:15 - Either session of interest
4:30-5:45 - Either session of interest
Advanced Itinerary
Experienced with search engine marketing? The sessions below may be best for you.
Day 1:
9:00-10:30 - Paid Inclusion & Trusted Feeds
11:00-12:00 - Organic Listings Forum
1:15-2:30 - Search Engine Advertising Forum
3:00-4:15 - Writing Search Engine Ads
4:30-5:45 - Shopping Search & Merchant Sites
Day 2:
9:00-10:15 - Optimising Flash & Non-HTML Content
10:45-12:00 - Either session of interest
1:15-2:30 - Either session of interest
3:00-4:15 - Either session of interest
4:30-5:45 - Either session of interest
Editorial Listing Itinerary
Mainly interested in sessions that deal with the editorial listings at search engines and not a "BASIC" person new to search engine marketing? Then try these:
Day 1:
9:00-10:30 - Paid Inclusion & Trusted Feeds
11:00-12:00 - Organic Listings Forum
1:15-2:30 - Search Term Research
3:00-4:15 - Successful Site Architecture
4:30-5:45 - Either session of interest
Day 2:
9:00-10:15 - Optimising Flash & Non-HTML Content
10:45-12:00 - Dynamic Web Sites
1:15-2:30 - Meet The Crawlers
3:00-4:15 - UK & European Search Engines Forum
4:30-5:45 - Either session of interest
Paid Listings/Marketing Interest Itinerary
Is your background in advertising or marketing? Do you have a budget and are used to purchasing ads? Then these sessions that cover paid listings and related issues may fit well with your job and interests:
Day 1:
9:00-10:30 - Paid Inclusion & Trusted Feeds
11:00-12:00 - Search Engine Friendly Design
1:15-2:30 - Search Engine Advertising Forum
3:00-4:15 - Writing Search Engine Ads
4:30-5:45 - Shopping Search & Merchant Sites
Day 2:
9:00-10:15 - Optimising Flash & Non-HTML Content
10:45-12:00 - Search Engines & Branding
1:15-2:30 - PPC & ROI Management Tools
3:00-4:15 - Campaign Case Studies
4:30-5:45 - Either session of interest
For more information regarding exhibit space or sponsorship opportunities contact our Sales Department by completing this form or call Frank Fazio at 203–295–0052.
For registration help or information, please email our Registration Department at registration@incisivemedia.com or call 203–295–0050.
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