Speaker Presentations

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Speaker presentations are posted as they become available. Due to issues of ownership and proprietary information some presentations (including all presentations by Google and Yahoo!) may not be available for download. Your opinion matters! Evaluate your SES San Francisco experience.

Presentations will be posted beginning the week of August 15.
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Tuesday, August 16, 2011

Advanced Keyword Modeling
Bill Hunt, SES Advisory Board & President, Back Azimuth Consulting

Analytics for PPC
Ryan Gibson, VP of Marketing, RKG (Rimm-Kaufman Group)
Steve Latham, Founder and CEO, Encore Media Metrics

Audience Choice Session: Like Me! Social & Viral Content Tips for Making Your Brand More Sexy
Liana Evans, Author and Co-Founder & CEO, LiBeck Integrated Marketing
Mike La Rotonda, CEO and Co-Founder, Votigo
Jeff Revoy, Chief Product, Marketing & Strategy Officer, iContact

Automating Social Media: Creating & Distributing the Message
Charles Black, President and Chief Strategy Officer, Technorati Media
Aaron Goldman, CMO, Kenshoo
Paul Madden, Owner, Automica Limited

Bing: More Bang For The Click
Joint presentation
Duane Forrester, Senior Program Manager, Bing
Dave Feldman, Search Evangelist, Microsoft

Crossing the Digital Divide: The Leap from Search to Display
Emily Iverson, Director of Display Media, Booyah Online Advertising
Bill Leake, President and CEO, Apogee Search

Information Architecture for the Modern Website
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive

Insider Tips to Ad Optimization
Nicholas Gadacz, Director of Search, CafePress.com
David Greenbaum, Founder and CEO, BoostCTR

Introduction to Analytics
Thom Craver, Web and Database Specialist, Saunders College (RIT)

Introduction to Paid Search
Brad Geddes, Founder, Certified Knowledge

Introduction to Search Engine Marketing
Dr. Ralph Wilson, Founder and Editor-in-Chief, Web Marketing Today®

Introduction to SEO
Bruce Clay, President, Bruce Clay, Inc.

Introduction to Social Media
Noran El-Shinnawy, Director of Marketing, BoostCTR

Jim Boykin Gives Advice on Advanced Link Building, Panda Solutions, SEO Tools, and More!
Jim Boykin, CEO and Link Building Ninja, We Build Pages Internet Marketing Services

Meaningful SEO Metrics: Going Beyond the Numbers
Ray "Catfish" Comstock, Director of SEO, BusinessOnLine
Rob Garner, Vice President Strategy, iCrossing

Social Media Solutions on a Budget
Nathan Bransford, Social Media Manager, CNET/CBS Interactive
Greg Jarboe, President & Co-founder, SEO-PR

The Tools of the Trade for PPC
Thomas Bindl, SES Advisory Board & Founder & CEO, Refined Labs GmbH
Jeff Ferguson, CEO, Fang Digital
Tim Mayer, Chief Strategy Officer, Trada

The Tools of the Trade for SEO
Bruce Clay, President, Bruce Clay, Inc.
Jamie Smith, CEO, Engine Ready

User Generated SEO
Michael DeHaven, Sr Product Manager, SEO, Bazaarvoice

Wednesday, August 17, 2011

Advanced Paid Search Tactics
Joint presentation:
Ben Brutsch, Sr. Manager Marketing, Adobe Systems
Matt Van Wagner, President, Find Me Faster

Audience Choice Session: How to Leverage Your Google Product Feeds Across All Major Channels
Rick Backus, CEO, CPC Strategy
Jason James, Product Manager, Paid Search, ChannelAdvisor

Bringing SEO InHouse: the Pros & Cons
Jessica Bowman, CEO, SEOinhouse.com
Allison Fabella, SEO & Social Media Manager, The Atlanta Journal-Constitution
Simon Heseltine, Director of SEO, AOL Inc.

Conversion Tools of the Master Craftsman
Tim Ash, CEO, SiteTuners.com
Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author, bryaneisenberg.com

Getting Ready for Global Business
Christian Arno, Managing Director, Lingo24
Michael Bonfils, International Managing Director, SEM International
Tim Coughlin, Vice President, Translations.com
Motoko Hunt, Founder & Japanese Search Marketing Strategist, AJPR LLC

Global Opportunities in PR, Social Media & Mobile
Kristjan Mar Hauksson, Founder, Search & Online Comm., Nordic eMarketing
Anne F. Kennedy, SES Advisory Board, International Search Strategist, Beyond Ink USA

Google Ad Innovations
Joint Presentation:
Dan Friedman, Product Marketing Manager, New Ad Formats
Bill Kee, Business Product Manager, Google Analytics
Alexandra Kenin, Product Marketing Manager, Optimization

Google Ad Innovations
Joint Presentation:
Russ Mann, Founder & CEO, Covario
Alex Funk, Senior Manager, Paid Media, Covario

HTML5: A Cowpath on a Cliff
Karl Dubost, Developer Relations & Tools, Opera Software

Is Retargeting/Remarketing Right for You?
Adam Berke, President, AdRoll
Andrea Fishman, VP of Global Strategy & Managing Partner of BGT Chicago, BGT Partners
Kevin Lee, Co-Founder & Executive Chairman, Didit

Killer Facebook Targeting Tactics
Matt Lawson, Vice President of Marketing, Marin Software
Rob Leathern, CEO, XA.net
Marty Weintraub, President, aimClear

Landing Page Optimization
Nathan Richter, Strategic Services Director, Monetate
Joe Weller, Marketing Director, RealNetworks

Next Gen YouTube Marketing
Greg Jarboe, President & Co-founder, SEO-PR
Mark Robertson, Founder, ReelSEO

PPC Competitive Analysis
Lisa Raehsler, Founder, SEM Strategy Consultant, Big Click Co.
Matt Van Wagner, President, Find Me Faster

SEO Competitive Analysis
Michael Hayward, CEO, ROI Labs
Taylor Pratt, VP of Product Marketing, Raven Internet Marketing Tools
Richard Zwicky, Independent Consultant

The Basics of Link Building
Debra Mastaler, President, Alliance-Link

The Other Googles
Preston Carey, Director, Business Development, Yandex

What Every Paid Search Advertiser Needs to Know About the Yahoo! | Bing Search Alliance
Jonathan Cho, Group Search Director, Mindshare
Matt Van Wagner, President, Find Me Faster

WordPress: Power to the People!
Christopher Auman, President & Senior Strategist, Sanctuary Media Group
Paulo Pessanha, Director of Search Marketing, TREE

Thursday, August 18, 2011

Ads in a Quality Score World
Paul Corkery, SMB Operations Program Manager, Search Platform & Tools, Microsoft Advertising

B2B Lead Generation Management & CRM Integration
Lauren Vaccarello, Director of Search, Display and Social Advertising, Salesforce.com

Channel Surfing: Measuring Profit & ROI Across Channels
Joint presentation:
Mikel Chertudi, SES Advisory Board & Senior Director of Marketing, Adobe
Wes Nichols, CEO & Cofounder, MarketShare

Content Marketing Optimization
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

Enterprise Level SEO
Jay Middleton, Sr. Mgr., WW Search Marketing, Adobe Systems, Inc.
Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP
Jim Yu, Founder & CEO, BrightEdge

Local + Social: the Future of Promotion
Gregg Stewart, President, 15miles
Benu Aggarwal, Founder & President, Milestone Internet Marketing

Local 2.0: The Evolution of Local Search
Andrew Beckman, CEO, Location3 Media
Andy Chu, Director of Product Management, Bing Local and Mobile, Microsoft
David Rodecker, Founder & CTO, Relevant Ads Inc.

PPC Beyond Search: New Ad Formats, Display, and Social
Antony Chen, Sr. Product Manager, Optimization Solutions, Yahoo!
Dax Hamman, Chief Revenue Officer, Chango
Siddharth Shah, Senior Director, Business Analytics, Efficient Frontier

Search on Mobile Devices, QR Codes, Mobile & Social: The Next Mobile Frontier
Terry Rodrigues, Senior Director, Product Management, Mobile Search, Yahoo!
Angie Schottmuller, Founder, Interactive Artisan

SEM in the Retail Vertical
Dave Anna, Partner, Marketing Execution and Measurement, Rosetta
Lisa Dick, Manager Online Marketing, Helzberg Diamonds
Michael Hess, Director Online Merchandising, OfficeMax

SEO 2.0: Less is More
Dr. Horst Joepen, CEO, Searchmetrics
David Naylor, SEO, Bronco

SEW Labs - Best Practices in Paid Search Advertising
Christine Churchill, President, KeyRelevance
Lisa Raehsler, Founder, SEM Strategy Consultant, Big Click Co.

Smart Mobile Marketing
Michael Martin, Senior SEO Strategist, Covario
Jamie Wells, Director, Global Trade & Product Marketing Mobile, Local & Commerce Business Group, Microsoft Mobile Advertising

Social Media Signals in Search
Eric Enge, President, Stone Temple Consulting
Duane Forrester, Senior Program Manager, Bing

The Convergence of Search, Social & Content Marketing
Arnie Kuenn, President, Vertical Measures
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

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