Benu Aggarwal is a recognized expert in Internet marketing strategies for the travel industry. Her online interactive agency provides web 2.0 and search engine promotion strategies such as PPC, organic, e-mail marketing, and website development. An award-winning firm, Milestone is based in Silicon Valley and represents over 600 clients, including major hotel brands, premier resorts, and OTAs. Benu oversees a team of Internet marketing and PPC specialists, designers, writers, and programmers. She has written several articles on search engine marketing and has co-authored the well-known Internet marketing handbook, "Hotels to HTMLs." Benu speaks candidly about true and tested steps that achieve higher search position and about developing the right web 2.0 implementation strategies. She has been a speaker for Search Engine Strategies, SMX, Phocuswright, and other conferences focused on travel, search engines, and online promotions.

Jonathan came on board as Director of Search Engine Watch with Incisive Media in December 2009. This newly created role will see him bring the spirit of collaboration back to Search Engine Watch and transform the site into a vibrant community of search and tech marketing professionals.

Before joining Search Engine Watch, Jonathan worked as Search Marketing Specialist for Incisive Media on leading B2B print/online publications and job boards in the legal, tech and finance sectors (websites such as Legal Week, TheInquirer.net, V3.co.uk, Accountancy Age Jobs & Computing Careers)

Before Incisive Media, Jonathan worked as a SEO consultant and also co-founded Moblog:tech, an award winning mobile social networking software provider and owner of the mobile social network, Moblog. In 2008 Moblog:tech's build of Channel 4's The Big Art Mob won the community engagement award at MediaGuardian Awards for Innovation (MEGAS), The Royal Television Society's "On The Move" award, and received 3 BAFTA nominations.

In 2009, Moblog won the Experimental & Innovation Webby award for a collaborative mapping project with Shozu.

Convergence of the search and social signals, location based gaming and the transformation of the online video industry is on Jonathan's radar in 2011.

With 13 years of experience spanning management consulting, interactive marketing and measurement, Dave is responsible for leading the Marketing Execution and Measurement Group at Rosetta. This group of 150 people spans 3 core areas of expertise: Search, Online & Social Media, Relationship Marketing and Analytics/Optimization.

Christian Arno founded global translation company Lingo24 in 2001 in Aberdeen, UK, from the spare bedroom of his parents' house. Today, it is one of the fastest growing translation companies in the world, with over 150 team members (Lingo-ists) worldwide, at hubs in Edinburgh, London, Timisoara (Romania), Panama City, the Philippines and New Zealand.

Lingo24 specializes in translation and localization for the foreign language internet, and translates over 60 million words a year for clients in over 50 countries, including names like Bloomberg, American Express, Orange, the BBC and MTV.

Tim Ash is the CEO of SiteTuners.com, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improvement tests, and 2nd-generation software tools to improve conversion rates. SiteTuners' unique AttentionWizard.com visual attention prediction tool can be used on a landing page screenshot or mock-up to quickly identify major conversion issues. He has worked with Google, Facebook, American Express, CBS, Sony Music, Universal Studios, Verizon Wireless, Texas Instruments, and Coach. Tim is a highly-regarded presenter at Search Engine Strategies, eMetrics, PPC Summit, Affiliate Summit, PubCon, Affiliate Conference, and LeadsCon. He is the chairperson of ConversionConference.com the first conference focused on improving online conversions. Tim is a columnist for several publications including ClickZ. Tim is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm. He received his B.S. and M.S. during his PhD. studies at UC San Diego. Tim is the author of the bestselling book Landing Page Optimization.

Chris Auman is a veteran Internet marketer, website developer and designer with over 20 years of experience in the trenches. As President and Senior Strategist at Sanctuary, Chris has successfully guided the online marketing efforts for companies large and small. Chris' clients range from family owned & operated retail operations with a local footprint of 1-10 stores to multinational Fortune 500 companies. Through his extensive and wide-ranging experience with design, development and Internet marketing, Chris is able to come to the table and solve problems from all angles and continually deliver profitable results for his clients.

Rick began his work with product feeds and merchant comparison shopping accounts while working at PriceGrabber.com. While at PriceGrabber, Rick found that most retailers needed help optimizing their product data feeds and efficiently managing their products across multiple sales channels.

In 2007, Rick Co-Founded CPC Strategy to help retailers outsmart their competitors on the comparison shopping engines. Since then, product feed strategies and technical specifications have become increasingly complex, with Google's newest product feed specifications released on July 11, 2011.

Today CPC Strategy manages the product feeds and merchant accounts for retailers such as Omaha Steaks, WWE Shop, BodyBuilding.com, Everything Furniture, Living Direct, Coastal Contacts and Accessory Geeks.

Currently Rick shares product feed and merchant account best practices on the CPC Strategy Blog and recently hosted a Webinar discussing the best practices on Google Shopping.

Matt Bailey is the president and founder of SiteLogic, a website marketing consultancy, and has been training businesses about website marketing since 1997. He is in demand worldwide as a speaker for the Search Engine Strategies conferences, the Direct Marketing Association (DMA), and the American Advertising Federation. He speaks at over 30 international conferences, seminars, and training sessions each year. Seminar attendees consistently rave about Matt's conversational, entertaining speaking style and his ability to explain high-level search marketing concepts in a way that even "non-techies" understand.

Matt is the primary trainer and developer for the DMA's search engine optimization certification program, and the trainer for its two-day website marketing seminar. This year, Matt was selected as the DMA's emissary to France because of his expertise in search marketing.

Andy Beal is the founder and CEO of Trackur, a powerful, yet affordable, social media monitoring solution. With over 10 years of internet marketing experience, Andy specializes in online reputation management and is the coauthor of Radically Transparent: Monitoring & Managing Reputations Online.

You can find Andy on Twitter (@AndyBeal) and also at his blog (MarketingPilgrim.com).

As CEO, Andrew Beckman oversees the strategic direction and business growth of Location3 Media and its division, Local Search Traffic. Andrew founded Location3 Media in 1999 as a media buying agency and has since expanded the portfolio of services to include PPC management, SEO, social media, local search marketing, web analytics, creative service, mobile marketing, landing page optimization and more.

Prior to founding Location3 Media, Andrew was an international sales manager for DoubleClick, Inc. He was charged with opening new sales offices, as well as training teams on U.S. search marketing strategies. Andrew is an active member of DMA's Search Marketing Council and a governor for the DMA ECHO Committee. He graduated from the University of Maryland with a bachelor's degree in international business.

Adam has a passion for interactive marketing and takes a hands-on approach in helping AdRoll advertisers run wildly successful retargeting campaigns. Adam has ten years experience in display advertising. Before joining AdRoll, he was instrumental in launching and scaling the CPL network at Aptimus, a publicly traded ad network acquired by the Apollo Group. At Aptimus, he took a leadership role in almost every department: Business Development, Advertiser Operations, and Product Management.

Seth Berman is Director of Global Marketing at BabyCenter, the #1 pregnancy and parenting web and mobile destination worldwide. BabyCenter supports moms at every stage of their child's development and connects marketers with a highly engaged audience to deliver targeted life-stage solutions geared to the exact moment in the motherhood journey. Seth is accountable for acquisition and email marketing in BabyCenter's 22 markets globally.

Seth and his teams have been recognized with awards in marketing excellence by ad:tech, Ad Age, and the Association of National Advertisers (ANA), and his work has been featured in Direct Marketing News. In addition, Seth's speaking credits include ad:tech, Conversion Conference, LeadsCon, AppNation, and more. A native of the Boston area, Seth has an MBA from Duke University and lives in San Francisco.

Thomas is Founder and CEO of Refined Labs (www.refinedlabs.com), as well as author for various publications and books, Advisory Board Member at Search Engine Strategies and speaker at industry-leading events worldwide. He has been active in the Search Industry for over a decade. Voted one of the top 50 Internet people of 2007 by Internet World Business, Thomas founded Refined Labs in early 2007 to develop a next-generation online marketing toolbox with a focus on cross-channel and cross-campaign optimization, as well as leading SEM bid management. The focus is on corporate PPC spenders as well as agencies across Europe with data integrations from Google, Yahoo!, Microsoft adCenter, Omniture SiteCatalyst, affili.net, Zanox as well as many other systems. Refined Ads (www.refinedads.com) is considered a leading solution in multiple central European countries. Clients using the technology include be2, Experteer or SIXT as well as agencies like metapeople, blueSummit or Yellow Tomato and manage significant annual ad spend.

As Director of Yahoo! Advertiser Solutions, Marc leads product marketing and solutions development for the company's data-driven audience targeting businesses in the Americas. Specifically, he oversees revenue for behavioral targeting, third-party data partnerships, and closed-loop measurement solutions for Yahoo!'s Fortune 500 advertising clients. Since joining Yahoo! in 2004, he has held several positions with the company. Most recently, Marc led programming, promotion, and traffic generation for Yahoo!'s branded entertainment business. He also managed the launch of "Yahoo! Smart Ads" – Yahoo!'s industry-leading creative and messaging optimization product – into key industry verticals.

Prior to joining Yahoo!, Marc held management positions in both product marketing and product management at BEA Systems. Prior to joining BEA Systems, Marc was a SAP systems analyst and consultant for Hitachi and Price Waterhouse Coopers.

Marc earned his bachelor's degree from Pomona College and a MS in Management from Stanford Business School.

Charles Black plays a key leadership role in developing Technorati Media's strategy and identifying market opportunities to support the company's continued growth. Black brings with him years of business development and online media experience. Over the past 2 years he drove Epic Media Group/Traffic Marketplace's business development initiatives, including strategic partnerships, acquisition and data mining, platform creation and optimization, product formulation and execution and M&A; evaluations. Prior to his position at Traffic Marketplace, Black served as Director of Business Development at Specific Media where he spearheaded large scale data acquisitions and was a driving force behind efforts to improve network efficiency and performance. There, he also established the company's sales training program that focused on company and industry insights, lead successful efforts to streamline the media buying process, developed a real-time data analytics platform for current and future clients, and launched a search retargeting platform, among many other significant contributions.

Chris Boggs of Rosetta is a specialist in search engine optimization and paid search advertising. He joined Brulant from Avenue A | Razorfish in 2007 as manager of the SEO team, and Rosetta acquired Brulant in 2008.

Chris has worked in search engine marketing since 2000, starting in-house and moving into a consulting role in 2002. He's worked with organizations ranging from small businesses to Fortune 100, within all major industries, including health care, financial services, and consumer products, and retail. He is experienced in performing and directing hands-on SEO, from keyword research to content and link development, as well as guiding technical implementations with e-commerce platforms.

Chris is actively involved in the SEM community. He is as a regular speaker at major search marketing conferences, a moderator and expert columnist for SearchEngineWatch.com, an associate editor for the Search Engine Roundtable blog, and a member of the board for SEMPO since 2006. Chris lives in Twinsburg, Ohio, with his wife, son, and daughter, and enjoys golfing, soccer, and fantasy sports.

Michael Bonfils is the International Managing Director of SEM International, specializing in providing International - Multilingual search engine marketing management services for global advertising agencies, search engine marketing and Fortune 1000 firms.

Furthermore, Mr. Bonfils is a contributor to internet marketing technology and trends, contributing his time to national publications and events such as Search Engine Watch, Witi, Webmasterworld's Pubcon to name a few. Previously, Michael was the founder of a successful contextual/behavioral advertising agency which he sold in 2004.

Since 1996, he has spent his time at the forefront of helping pioneer best practices in global search engine marketing and innovations in technology advertising. He sits on the board of directors for many organizations including the TechBiz Connection and is the former VP Communications for the American Marketing Association (SOCAL). His company services over 100 clients worldwide and currently operates and has offices in North America, Europe and Asia.

June Bower brings 25 years of high tech experience to her current role as Vice President of the Online Business for the Cisco Collaboration Software Group. She is responsible for leading a $100 million dollar online business that reaches WebEx customers with online marketing, sales and support.

June is responsible for the group's global web properties, social media programs and email cultivation and marketing. Her team generates over 60,000 leads a quarter, some resulting in purchases online and others leading to direct sales. She also works with partners to jointly promote and sell WebEx online.

Prior to joining Cisco, June was vice president of consumer and entertainment marketing at Alcatel-Lucent. Previously she held senior management positions at Openwave, Apple, 3Com, Octel, and Adobe. She was also head of corporate communications for Cisco and was responsible for corporate marketing strategy, worldwide public relations, market research, and corporate marketing programs.

Jessica Bowman is a leading advocate for in-house SEO and is known for creating innovative and advanced, sustainable and scalable in-house SEO Programs.

Jessica comes from an IT background, which gives her a different perspective than many search marketers on how to execute SEO by integrating into existing systems and business processes. Her diverse experience in project management, website usability, and process analysis gives her the insight to ask the right questions, in the right order to identify the best approach for implementing SEO at your company.

Jessica's specialty is to come in and figure out what a company needs and doesn't need, identify where the focus should be, point out what isn't worth the effort, and take action to start accomplishing SEO. A long-time advocate of in-house SEO, Jessica leverages your existing resources and talent to produce the maximum return on SEO investment.

Jim Boykin founded We Build Pages in 1999 as a web designer. Shortly thereafter, Jim started specializing in Search Engine Optimization, and then Link Building, and has grown to be a company that employees about 35 ninjas.

Jim had lead We Build Pages into into several techniques of helping their clients to achieve higher traffic via methods such as: on page optimization, link building, content creation, widget services, and internet marketing consulting. For years Jim blogged about link building, and has won several link building awards including "Best Link Building Blog" in 2006 and 2007 by Search Engine Journal.

Prior to We Build Pages, Jim attended Rider College in New Jersey studying marketing and politics. After college Jim traveled the USA spending several years working in a number of national parks. Upon the completion of his travels Jim "settled down" and the creation of We Build Pages was started. Jim is a true entrepreneur and leads his company forward by being active in sales, production, and design of all projects. Jim enjoys traveling (having been in every state except Hawaii), and has been a regular attendee/speaker at several SEM industry conferences for years. He most enjoys speaking on his specialty of link building techniques, and has given several interviews on his link building techniques.

We Build Pages is located in Upstate New York, just north of Albany, and services clients world-wide.

Nathan Bransford is the social media manager at CNET and oversees a Facebook page with over 320,000 likes and a Twitter account with 84,000 followers. Since his arrival at CNET in November 2011, CNET's social media following has grown over 350% and has witnessed significant growth in user participation and engagement. In addition to his CNET duties, Nathan Bransford is a novelist and blogger with a personal Twitter account that has over 95,000 followers.

Susan Bratton is co-founder and CEO of Personal Life Media, Inc., a lifestyle brand focused on personal and professional growth programs. As publisher of 20+ direct-to-consumer online information products, her titles include downloadable eBooks, membership sites, home study courses and other "eBooks with benefits" content collections including, "Speak Up with Power," "The Meaning Solution," "Masterful Interviews," and "Revive Her Drive."

In addition to publishing content, the company builds automated platforms for information product publishing, owns a green hosting company, a podcast network, an affiliate network and a landing page automation system.

Susan has hosted her popular weekly show "DishyMix" since 2005, interviewing hundreds of famous media, Internet executives, authors and innovators.  She is the creator of multiple information products: "Revive Her Drive: Seduce Her Back Into Your Arms," "Masterful Interviews: Creating Profitable Content" and "Talk Show Tips: 72 Secret 'Master Host' Techniques."

A highly regarded digital marketing entrepreneur, she sits on the boards of a number of technology companies including ZEDO, Inc., 1 (800) FREE-411 aka Jingle Networks, Collarity, Inc., Merchant Circle, and Objective Marketer, Inc., as well as the board of the Silicon Valley American Marketing Association. She is a founder of two industry associations, the IAB - Internet Advertising Bureau and the ADM - Association of Downloadable Media and SFBIG, the Bay Area Interactive Group.

A courageous leader, Susan's experience has ranged from first revenue generation at Mailblocks, sold to AOL and Maven Networks, sold to Yahoo!, as well as managing a 200+ team as SVP Sales and Marketing at Excite@Home, responsible for more than $100 million in revenue.

AdAge magazine recognized Susan twice ' first as a "Digital Media Master" and as one of the "10 Internet Pioneers." The Business Journal has named her "2009 Women of Influence" in Silicon Valley. Madison Avenue Journal awarded Susan a "Meteor" All-Star Award in 2007. Susan is also one of the Top 10 "Biggest Marketing Girl Crushes on Women in Social Media." Susan is one of the internationally recognized "Traveling Geeks." She is the Chair Emeritus of the ad:tech conferences and continues to be a sought-after speaker, presenting and keynoting over 50 events around the world and winning the coveted DEMO God award.

A proud member of SEMPO, the Search Engine Marketing Professional Organization (board of directors, Global Committee and European Working Group), Massimo Burgio is an expert on international online business, and a frequent speaker at search conferences across Europe, the U.S., and worldwide. With a degree in marketing communications matured among the universities of Rome (Italy), Hertfordshire (U.K.) and Oviedo (Spain), integrated with post-graduate courses at the Berkeley University (California, U.S.) and a professional background in advertising copywriting (1990), traditional direct marketing (1993), and IT security consulting (1995), Massimo has been working in the Internet industry since 1996. In late 2006, Massimo created Global Search Interactive, a start-up that helps global brands in the lifestyle, education, and technology markets engage with their target audiences through the integration of search, interactive, and social media. GSI also helps several search and interactive marketing agencies worldwide through a range of tailored consultancy, training, and campaign support services.

Preston leads Yandex's business development efforts in the United States and western Europe. Yandex is Russia's largest internet company and leading search engine with 65% market share. Prior to joining Yandex Preston spent over a decade working with industry leaders in technology and management consulting.

In 2008, Leslie Chacon founded User First, a user experience research firm that offers usability consulting and full-service research studies. Under her direction, User First has become the leading provider of eye tracking research in the Southern California area. Her team has helped Fortune 500 clients improve not only user performance and efficiency but they have also helped clients uncover key drivers of the emotional responses that create brand loyalty and, ultimately, significant ROI. The team achieves these measurable results through a dedication to collecting empirical data, integrating different data sources, using best practices in research, and close collaboration with clients around research goals and outcomes.

Leslie frequently speaks at industry events as an expert in eye tracking, often focusing on the power of combining eye tracking with other research methods. Leslie holds a bachelor's degree in market research.

Tony is the senior product manager of advertising solutions at Yahoo!. This includes Smart Ads, bidding, real-time bidding, targeting and personalized retargeting. Prior to coming to Yahoo!, Tony was a senior information technology consultant for 13 years. He holds an MBA from the University of Michigan's Stephen M. Ross School of Business and is based in New York.

Mikel Chertudi is a seasoned and innovative marketing executive who has a passion for leadership, building brands, and creating demand. He currently serves as Adobe Systems’ Senior Director of Marketing responsible for fueling the global growth of Adobe through innovative, world-class media and demand creation programs. Mikel has created one of the world’s most admired teams of award-winning experts (95 marketers) who focus on major digital channels including database marketing (via email and direct mail), search (paid, SEO, site search), display, mobile, and social as well as the traditional channels including print, outdoor, and broadcast. He is also responsible for overseeing campaign strategy and execution of Adobe’s $1B enterprise (B2B) business including the Online Marketing Suite and Customer Experience Solutions.

Prior to his current role, Mikel served as the Vice President of Demand and Digital Marketing at Omniture where he helped to catapult its revenue growth from $40M to $450M including an IPO and five acquisitions.

He currently serves as an advisory board member to Search Engine Strategies, the Online Marketing Summit, and the Utah Chapter of the ANA. He sees himself as a “marketer’s marketer,” not only because he has a passion for marketing, but also because he has the honor and privilege of directing many of his efforts towards marketers by marketing to them. Mikel has authored best-practice guides, webinars, and benchmark research for marketers and enjoys speaking on leadership, digital media, and enterprise marketing.

Over the course of his career in digital marketing, Mikel has both managed and developed (with patent-pending status) marketing automation technology for the benefit of his teams and employers to increase sales while simultaneously increase the return on marketing team members and program dollars. Mikel Chertudi has successfully lead marketing for startups growing revenues over 8X in the period of a year as well as well helping to establish online brands such as Ancestry.com by catapulting the company to the 7th largest online advertiser. He also successfully started a marketing consultancy assisting leading online brands in their acquisition and conversion marketing efforts including Audible.com and Netquote among others. Mikel lives in Utah nestled in the Wasatch Front of the greater Rocky Mountains with his wife and three children.

Jonathan is currently the acting Group Search Director for Mindshare, and oversees all search business for New York, Los Angeles, and St. Louis based clients and teams. His clients include successful and well respected brands such as LG, Unilever, Sprint, SAP, Land Rover, Jaguar, and Boehringer Ingelheim.

Jonathan leads the strategic direction on how his clients measure their online search presence compared to their competitors, and finding ways to use that data to make their online investments work for efficiently for them.

Prior to joining Mindshare, Jonathan led the global search strategy for Samsung and Avon while at Starcom MediaVest. There he built a global search marketing network that operated in all the major international regions and markets that included over 40 countries.

As Director in the Online Services Division for Microsoft Corporation, Andy Chu oversees the product management and GTM of Bing for Mobile across mobile phone platforms globally. Prior to this role, Andy led the planning, product and partner management organization of the Windows Live for Mobile including Messenger and Hotmail. Andy led a team of product managers and grew the business from a few millions to over 70M+ in monthly mobile unique users and $100M+ in revenue. Andy also structured a number of strategic mobile operator and OEM deals, including Nokia, Samsung, RIM, Orange Group, Vodaphone Group, etc. during his tenure.

Over the past ten years, Andy held a number of strategy, planning, and business development positions spanning the communications, media and cloud computing industries at Microsoft. He has over 13 years of experience in the IT and telecom industries, where he previously worked at Verizon Communications in RF engineering, product management, and strategic planning.

Christine Churchill is president of KeyRelevance.com, a full-service Dallas search engine marketing company offering search engine optimization, web analytics, social media marketing, and pay-per-click management services. KeyRelevance's clients range from small businesses to large publicly-traded companies and cover a wide range of verticals, including travel, education, e-commerce, and the automotive industry. Churchill speaks regularly at international search conferences such as Search Engine Strategies, WebmasterWorld, Search Marketing Expo, and the Small Business Marketing Unleashed Conference. She was a member of the founding board of directors of the Search Engine Marketing Professional Organization (SEMPO) and has served as an officer of the board for the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM) since its inception. She holds a master's in business and has over 10 years of online marketing experience.

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms.

Clay holds an MBA from Pepperdine University, and a bachelor's in math and computer science from Western Illinois University. As an industry thought leader, Clay is an accomplished speaker, author and educator. Each year, Clay speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

His weekly webcast, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts every Thursday at 3 p.m. ET on WebmasterRadio.fm. His book, "Search Engine Optimization All-in-One for Dummies," is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO, with the updated edition set to hit stores December 2011. Clay is also on the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.

As head of marketing at Marchex, Tamara is responsible for driving the brand, positioning, and marketing strategy for the company’s suite of digital call advertising offerings. A search industry veteran, Tamara’s background includes many years at Microsoft, including four years in the Microsoft Advertising organization, where she was responsible for marketing strategy and advertiser-facing communications for paid search via Bing and Microsoft Advertising adCenter.

She studied advertising at the Newhouse School of Public Communications at Syracuse University, where she internalized the learning that advertisers and agencies are most frustrated by the inability to track the effectiveness of media spend. Captivated by this problem, Tamara began her career at Avenue A, pioneer in the online advertising space that empowers clients with the ability to track ROI against every media dollar spent online. She has focused solely in the technology space, with experience in marketing customer relationship management software, mobile, and e-learning with an emphasis on driving online consumer behaviors while driving measurable results.

Katy McDougall-Collins is a Senior Product Manager - SEO at AOL/MapQuest Inc. She has been with AOL for 4 years and has helped numerous channels within the company increase their SEO and Social traffic substantially including Autoblog, AOL Autos, Moviefone, The HuffingtonPost and MapQuest. Katy has been in the online marketing industry for over 7 years working both in house and at online marketing agencies. When not obsessing over hash tags, keywords and url structure, Katy enjoys playing soccer, running, camping and chefery.

Ray "Catfish" Comstock is the senior search strategist at BusinessOnLine. He has more than 10 years' experience in the search marketing industry, specializing in organic search engine optimization and social media strategy. Ray has presented at numerous industry conferences, including the Online Marketing Summit, Online Market World, and the Business Marketing Association (BMA) Annual Conference. He is quoted extensively in trade and business publications and is considered an influential member of the SEO community. "Catfish" authors thought leadership papers and articles for industry publications, including the BusinessOnLine SEO Blog, which is syndicated through WebProNews.

Chris Copeland is CEO of GroupM Search, the digital vision and search specialist division within GroupM, the world's largest media investment management organization responsible for more than 1/3 of the world's media buying. Chris is responsible for helping clients understand what's next in the emerging areas of digital including search and social media as well as how to leverage paid, owned and earned media to accomplish their communications initiatives. Chris' remit extends across all of GroupM's media communications planning companies - Maxus, Mediaedge:cia (MEC), MediaCom and Mindshare, as well as the stand-alone brands such as Catalyst, Outrider and M80.

A seasoned digital expert, Chris has helped lead the development of the GroupM Search practice to its current standing as the #1 global search entity and the first billion dollar client of Google. Chris regularly provides senior-level integrated strategy direction for Fortune 100 companies, including AT&T;, Dell and Microsoft. He is an active member on several boards including the Google, Yahoo! and MSN Advisory Boards.

Paul Corkery is an SMB Operations Program Manager for Search Platform and Tools at Microsoft.

He is responsible for representing the platform and tool needs of SMB advertisers to adCenter engineering partners. This includes support for customer experiences across adCenter Web, Desktop, API, and tools like Microsoft Advertising Intelligence (MAI).

Paul began his work in paid search at Microsoft 5 years ago when adCenter was launched. In his first 2.5 years, Paul worked as a Search Account Manager, helping premium search advertisers manage and optimize their adCenter campaigns to meet their marketing objectives. Leveraging his experience working with Premium Direct, Agency Managed, and API enabled search customers, Paul went on to become the voice of the premium customer segment into adCenter engineering. With the arrival of the Bing+Yahoo! Search Alliance, Paul's platform and tools expertise was heavily leveraged in the execution of the North American transition. Prior to joining Microsoft and moving to Seattle, Paul worked as an IT Consultant in the Philadelphia/South Jersey area. He holds a Bachelors & Masters of Science in Information Systems Degrees from Drexel University.

Tim Coughlin holds responsibility for business development, marketing, and strategic partnerships for Translations.com. Mr. Coughlin joined Translations.com in 2000 as the director of corporate communications, bringing six years of marketing and communications experience to the company. Prior to joining Translations.com, Coughlin held senior account positions with leading marketing and public relations firms, including Edelman Public Relations Worldwide and Burson-Marsteller, where he managed programs for clients including LEXIS-NEXIS, Warner-Lambert, Pfizer, and DiscoveryHealth.com. Coughlin graduated from Davidson College in 1993 with a Bachelor of Arts degree in History.

Thom Craver is a Web and Database specialist for the Saunders College of Business at Rochester Institute of Technology where he runs all Web and social presences. He has been coding HTML since 1993 and has been involved in search marketing since 1999.

Thom is a serial entrepreneur who piloted one of Rochester's first Web marketing firms for eight years until successfully merging with an interactive agency. He consults to businesses on search marketing, carrying lessons learned into his guest lectures at RIT. Thom is a regular contributor to Search Engine Watch, writes a monthly column for ComputerLink Magazine and has authored training manuals published by SVI Training Products and Technical Learning Resources.

Paul Cushman is the Senior Director of Mobile Sales Strategy and is responsible for the monetization strategy for Yahoo!'s mobile advertising solutions. Paul brings over 20 years of mobile and advertising experience to his role.

Prior to joining Yahoo! three years ago, Paul held senior positions at three mobile start ups in the US covering text messaging (m-Qube, bought by Mobile Messenger from Verisign), visual search (Neven Vision, acquired by Google) and widgets (Mobio). Before coming to the US, Paul worked for McCann-Erickson Worldwide for more than 10 years in Hong Kong, Saigon and Jakarta and he began his career in London, working in sales promotion.

Paul has a BA in Strategic Marketing from the University of Hertfordshire, England. He lives in Woodside, California with his wife Liz and their three children.

Craig Danuloff is Founder and President of ClickEquations Inc. developer of the ClickEquations paid search management platform for large search advertisers and agencies. He's been involved in PPC since 2004 and has overseen search management accounts for companies in both the Fortune 100 and the Internet Retailer 100.

Craig was Founder and CEO of iCat Corporation, an early leading ecommerce software provider which was acquired by Intel Corp. in 1998. He spent two years as President of eColony, early-stage venture fund founded by Internet Capital Group. Craig is the author of over 20 best selling computer books. He is a graduate of the University of Colorado Leeds School of Business.

Michael DeHaven serves as the SEO Product Manager at Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales.

With over 14 years of experience in the online marketing industry, Michael has developed and implemented holistic SEO strategies for leading websites such as CareerBuilder.com, Travelocity.com and Hotels.com. His expertise lies in the developing synergies between SEO and the various other components of solid strategic online marketing plans.

Lisa manages online marketing and social media efforts for Helzberg Diamonds based in Kansas City, MO. @lisamdick, @helzberg and facebook.com/HelzbergDiamonds

Fionn Downhill is VP of Strategy for SyCara Inc. Fionn founded SyCara as CEO of Elixir Interactive. It was originally their internal SEO system built specifically to meet their needs as an agency trying to grow and scale and provide consistent results, quality control, and reporting to their clients. SyCara is an enterprise level SEO, monitoring, reporting, auditing and tracking system providing workflow management unique to SyCara. Fionn now provides the strategic direction for the company. SyCara is designed to serve a much wider audience from Agency to Enterprise SEO and medium sized business who need to streamline their SEO efforts and reduce their costs.

Fionn is very involved in the advancement of search engine marketing and is a strong advocate for best business practices in the industry. She is past board member of the Search Engine Marketing Professional Organization (SEMPO). She is a founding member and past chair of the SEMPO Institute which was launched to provide first class training for the search engine marketing industry worldwide.

Karl has been working in many parts of the Web industry. His main challenge in his professional life is to connect people with technology. From 2000 to 2008, he was Web Community Liaison, HTML WG staff contact, QA Activity Lead and Conformance Manager for W3C. He is now working for Opera Software.

Jamie Duklas leads the social media consulting practice at Booyah Online Advertising working with clients Vail Resorts, DISH Network and many others. He is on the board for the Social Media Club – Mile High and serves as a guest lecturer for the University of Colorado-Boulder. He is a frequent conference speaker and has worked with organizations including the American Marketing Association, Search Engine Strategies, Online Marketing Summit and Social Media Club. Previous to Booyah Jamie led social media strategy for a Fortune 100 company (Boeing subsidiary Jeppesen) and served as Director of Marketing for a social network start-up.

Jamie has an MBA in Marketing from the University of Denver and a BA in Communications from the University of Wisconsin-Madison. You can connect with Jamie on Twitter, LinkedIn, Facebook and Google+.

Bryan Eisenberg is the co-author of the Wall Street Journal, Amazon and New York Times bestselling books "Call to Action", "Waiting For Your Cat to Bark?" and "Always Be Testing". Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway, and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies.

Bryan Eisenberg is the recognized authority and pioneer in improving online conversion rates, Persuasion Architecture, and persona marketing. Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus.

Noran is the Director of Marketing at BoostCTR and an Associate Instructor of the Master Certification Conversion Optimization course at MarketMotive. She specializes in analyzing the PPC customer Journey, creating buyer momentum and optimizing their experience from click to conversion. Her passion for understanding today's customer is a key driver to her analysis of industry trends and keeping up with the latest in PPC, voice of customer, analytics and conversion optimization.

Noran writes for publications such as Visibilty Magazine, SES Magazine and ClickZ. She is also a frequent speaker at the Search Engine Strategies conferences, the Internet Marketing Conference and the Online Marketing Summit.

When Noran is not online, she is either traveling, or diving with sharks in the Red Sea. You can follow her on Twitter @noranshinnawy.

Eric is the president of Stone Temple Consulting, a six-person SEO firm with offices in Massachusetts and California. Eric is also VP of marketing for Moving Traffic, Inc., a web publishing company that publishes its own websites, which can have tens of thousands of pages. Eric handles all the SEO for Moving Traffic.

Kevin Espinosa is a graduate of Bradley University and has held many positions at Caterpillar Inc such as Lab Engineer, Dealer Service Operations, Project Leader in Software development, Dealer Account Manager, 6 Sigma Black Belt, CRM Analyst, and Web Service Manager, and his latest is Channel Development Manager. He has experience in Dealer Service Operations, Customer Relationship Management, Call Center Operations, Multi-channel Marketing, SEO/SEM, and Social Media. As mentioned, Kevin is currently the Channel Development Manager responsible for Caterpillar’s customer facing applications PartStore, Build & Quote, and CatUsed.cat.com. In addition, he is responsible for public facing web site strategy, social media strategy, CRM center of excellence and strategy, and the development of new marketing capabilities.

Liana "Li" Evans is the author of the social media marketing book, "Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media" and she is the Co-Founder and CEO of LiBeck Integrated Marketing. Li is an established online marketing industry veteran with over 15 years experience specializing in Search Marketing and Social Media Marketing. Her deep technical background combined with a public relations background enables her to partner with clients for establishing successful online marketing campaigns that combine cross channel tactics cohesively.

Li was the Search Engine Optimization (SEO) and Social Media Marketing architect for such companies as QVC, Comcast (Fancast) and several other different sized companies. Her wealth of knowledge in dealing with large e-commerce and content sites allows her a wider perspective into what it takes to launch successful marketing campaigns in the online space.

Allison Fabella directs all strategic and tactical SEO and Social Media initiatives for the southeast's largest newspaper, The Atlanta Journal-Constitution (plus AccessAtlanta, AJCHomefinder, AJCExchange & others). She also serves as the AJC's "SEO & Social evangelist", holding training courses for the paper's vital personnel including editorial, IT, design, and management. Allison began her Search career at the Search marketing agency, Prominent Placement in Atlanta. She then migrated In-house to the publishing company, Primedia, where she managed SEO for several well-known sites.. Having done Search both on the agency side and In-house, Fabella offers a well-rounded perspective of Search marketing from the inside and out.

Allison is a founding member of Atlanta SEMPO and serves as their VP of Programming. She has been a speaker at Search Engine Strategies, and PubCon. She was featured in Bruce Clay's popular "Six Questions" series and in 2009, was named one the most influential women in Search.

Dave Feldman is a Search Evangelist at Microsoft.

He champions Microsoft’s Bing and adCenter products through engagement with advertisers, agencies, and search industry influentials.

Based in Seattle, Dave focuses on relationships and partnerships with Microsoft’s top customers to increase awareness, demand, and adoption of Bing and adCenter. This includes showcasing the latest search platform and product innovations Microsoft brings to market. By engaging with key advertisers, agencies, and internal product teams, Dave ensures the voice of the customer influences the direction of Microsoft’s search products.

Dave has written numerous articles for industry publications, including adotas, DM News, and DIRECT Magazine, and was a regular columnist for Search Engine Land. He has spoken at industry events across the country including SMX and PhoCusWright.

Previously at Microsoft, Dave managed a team of search account managers, responsible for revenue growth and customer satisfaction in the strategic segment. Prior to joining Microsoft, Dave was a client services director at iProspect where he led search marketing engagements for Fortune 500 customers across multiple verticals. He has worked as a multimedia specialist with McKinsey & Company, as an art director at an advertising agency, and as a marketing communications and graphic design consultant.

Jeff Ferguson is the CEO of Fang Digital Marketing, a strategic consulting agency that specializes in internet marketing, including search engine marketing, display, social, and affiliate programs. With over 15 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, Napster, and Local.com. Jeff has also served as a consultant for renowned clients such as American Airlines, Farmers Insurance, Hilton Hotels, KinderCare, eHarmony, and Toyota.

No stranger to the industry speaking circuits throughout the US, Europe, and Asia, Jeff is a regular presenter at Digital Hollywood, Online Marketing Summit (OMS), Search Marketing Expo (SMX), Consumer Electronics Show (CES), Ad:tech, and Search Engine Strategies (SES), where he also served as a member of the advisory board. Additionally, Jeff has volunteered his time for the Search Engine Marketing Professional Organization (SEMPO) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.

Andrea Fishman is Vice President of Global Strategy and Managing Partner of BGT Chicago. Since joining BGT in 2003, she has driven value to the agency's clients through the development of competitive assessments, strategic delivery plans and integrated marketing programs. A graduate of Brandeis University, Fishman is a national expert on interactive marketing and contributes to SES Magazine, ClickZ, BtoB Magazine, Chicago Business and eHealthcare Strategy and Trends

Duane Forrester is a Sr. Product Manager with Bing’s Webmaster Program. Previously, he was an inhouse SEM running the SEO program for MSN in the US & Americas. He's also the founding co-chair of SEMPO's In-House SEM Committee, was formerly on the Board of Directors for SEMPO and is the author of two books: How To Make Money With Your Blog & Turn Clicks Into Customers.

Duane was a moderator at www.searchengineforums.com and maintains his own blog at www.theonlinemarketingguy.com. When writing for Search Engine Land, Duane's main focus was on in-house search marketing, both what it took to manage it, and who folks were in the industry.

As the director of business development at Wine.com for more than three years, Cam Fortin is responsible for the online retailer's search engine marketing and optimization, customer and web analytics and mobile product development as well as growing the recently launched wine flash sales site WineShopper.com. He began his career at Bain and Company as a management consultant.

Todd Friesen is an SEO strategist and consultant. He is currently the Director of SEO at Performics. Prior to his role at Performics he was the VP of Search at Position Technologies. He holds a Bachelor of Commerce degree from the University of Calgary and is considered to be an SEO pioneer.

He entered the SEO world in 1998 and has since worked with top-name clients like Sharper Image, Nike, Neiman Marcus, and Accor Hotels North America on natural search optimization. Prior to joining Visible Technologies, Todd was the Director of SEO for Range Online Media where he managed SEO campaigns for large B2C online retailers such as Macys.com and CompUSA. He is an expert in search engine marketing, a former administrator at Webmasterworld.com, and a former moderator for Search Engine Watch Forums. He is co-host of the popular SEO Rockstars show on WebmasterRadio.FM, as well as a regular speaker at SMX and other conferences. He also participates on WebmasterWorld's conference advisory board.

Alex Funk is a Senior Digital Strategist at Covario, one of the largest independent search and social agencies. There he leads a team of cross functional digital marketers in the areas of SEM, social media, user experience design, multivariate (MVT) landing page testing and advanced analytics. At Covario he has had the pleasure of working with some of the world leading brands including Adobe Systems, Research in Motion (Blackberry), Intel, Urban Outfitters, and Nikon managing award winning, global, enterprise-level programs and achieving unprecedented client success.

Prior to working at Covario Alex was a marketing consultant at digital-telepathy where he built go-to market plans for Hard Rock Hotels, Mozilla Firefox and Napa Auto Repair as well as a host of early stage startups.

A native from New Hampshire, Alex has a degree in Mass Media Communication from the University of San Diego and sits on the Board of Directors of the San Diego Advertising Club.

Nicholas is currently at Cafe Press running search engine marketing and search engine optimization. Specializing in building in-house search platforms, Nicholas has created an unique blend of in-house technology to solve specific business problems. Previous to Cafe Press Nicholas was the SEM architect at CNET.

Nicholas is also involved in product development and has filed for 3 patents. His most recent patent was filed while at CNET and relates to SEO and user generated content.

Rob Garner is vice president of strategy for iCrossing, working with Fortune 500 brands to develop connected digital marketing strategies that drive visibility, engagement and results. By finding synergies between natural and paid search, designing websites for visibility from the ground up, and incorporating search and social media strategies, he has helped some clients achieve as much as $1 billion in revenue from search alone.

Garner is a regularly-quoted expert on the topic of search engine marketing in major business and industry publications, including Wall Street Journal, Dow Jones, Reuters, Adweek, Direct Marketing News, Smart Business Magazine, Search Engine Watch, Clickz, MediaPost, CNNMoney and The Dallas Morning News. Additionally, he writes a bi-monthly column for MediaPost Publications’ Search Insider that provides insight into search campaign management experience and best practices. Garner is a co-founder of the Dallas / Fort Worth Search Engine Marketing Association, and served as its president from 2006-August 2008, and also serves on the 2010-2012 SEMPO board of directors.

Brad Geddes is the founder of Certified Knowledge a online paid search training and toolset provider.

He is the author of Advanced Google AdWords, the most advanced book ever written about Google's advertising program. Brad is one of the first Google Advertising Professionals and Microsoft adExcellence members. He is the first advanced AdWords Seminar Leader and works directly with Google to train companies on Google AdWords. He has written extensively about internet marketing for more than a decade.

Brad has worked with compananies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to working for a boutique agency, to managing programs that were official resellers of Google and Yahoo. Some brands he has worked with include: Amazon, Yahoo, RH Donnelley, Business.com, World Directories, Encyclopedia Brittanica, and Red Lobster.

One of his trademarks has been demystifying the complicated aspects of SEO, PPC, and Internet advertising. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Christian has been a part of the SES team since 2009. As marketing manager, he's specialized in branding as well as interactive and social media marketing campaigns, focusing on the growth and engagement of attendees for the global conference series. Before joining the SES team Christian supported the Incisive Media North American corporate marketing division, responsible for a corporate wide rebranding campaign, as well as marketing support for up to 30 regional and national publications.

Previously Christian interned at the Office of New York State Senator Michael Balboni as well as the Office of Nassau County Legislator Denise Ford, managing constituent affairs, and media relations.

As the VP of Marketing for RKG, Ryan is responsible for sharing research, developments and facilitating networking between RKG and the industry. Ryan has managed multi-million dollar programs for both internet-only and multichannel retailers. He continues to keep involved in the ever-changing world of search, through projects that help retailers find opportunities to increase the profitability of their online marketing programs.

Prior to joining RKG, Ryan worked at Capital One, where he was responsible for the management and analysis of work flow processes that ensured Capital One's credit bureau team remained in compliance with Federal regulations.

Ryan is a graduate of the University of Virginia. He speaks at industry events and guest lectures at the University of Virginia and James Madison University School of Business.

Maura Ginty joined Autodesk with 12 years of digital wordplay experience, establishing the company's first centralized SEO program. She created Autodesk's first centralized SEO program, and advises to social media, PPC, internal search, and online marketing efforts. Next on the horizon: leading the company's third global search case study and testing the intersect of search and social. She went straight from Wellesley College to online media, combining technical and editorial roles at JupiterMedia, Lonely Planet, Symantec, and a small collection of strange nonprofits.

Aaron Goldman is Chief Marketing Officer at Kenshoo, a digital marketing software company that engineers global technology solutions for search marketing and online advertising.

With over $15 billion in online sales revenue following through its platform, Kenshoo powers 5 of the world's top 10 retailers and 8 of the 10 largest ad agency networks. Customers include Barnes & Noble, CareerBuilder, Facebook, Havas Digital, Hitwise, iREP, Jobsite, John Lewis, LendingTree, Omnicom Media Group, Sears, Starcom Mediavest Group, Tesco, Travelocity, Walgreens, Zappos, and many more.

Goldman is also the author of "Everything I Know about Marketing I Learned from Google" published by McGraw-Hill in August 2010.

Prior to Kenshoo, Goldman founded Connectual, a digital marketing consulting and matchmaking firm. For almost two years, he helped companies like Omnicom Media Group, Info.com, Adify Media, and Elevate Studios with marketing and business development.

Before starting Connectual, Goldman served as Vice President of Marketing and Strategic Partnerships at Resolution Media. During his nearly five-year tenure on the executive team, Goldman managed corporate marketing, industry relations, and new business development, working with advertisers like Bank of America and Dell while sitting on the advisory boards of Google, Yahoo, and Microsoft.

Previously, Goldman led the Midwest sales team for MaxOnline, now a division of Ask.com. For about 5 years, Goldman delivered comprehensive digital marketing solutions encompassing portal and network campaigns, sponsorships, e-mail marketing, and search engine marketing for clients including Disney, General Motors, Procter & Gamble, and Verizon, among others.

Goldman graduated with honors from the University of Illinois at Urbana-Champaign with a Bachelor of Science degree in Advertising. When he’s not Googling himself, Goldman enjoys spending time with his family in Chicago.

Goodman is founder and President of Toronto-based Page Zero Media, a full-service marketing agency founded in 2000. Page Zero focuses on paid search campaigns as well as a variety of custom digital marketing programs. Clients include Direct Energy, Canon, MIT, BLR, and a host of others. He is also co-founder of Traffick.com, an award-winning industry commentary site; author of Winning Results with Google AdWords (McGraw-Hill, 2nd ed., 2008); and frequently quoted in the business press. In recent years he has acted as program chair for the SES Toronto conference and all told, has spoken or moderated at countless SES events since 2002. His spare time eccentricities include rollerblading without kneepads and naming his Japanese maples. Also in his spare time, he co-founded HomeStars, a consumer review site with aspirations to become "the TripAdvisor for home improvement." He lives in Toronto with his wife Carolyn.

Danny Goodwin is associate editor for Search Engine Watch, where he also covers the latest search marketing and industry news on the Search Engine Watch blog. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.

Mr. Goodman leads the business development and research team for comScore’s Product Specialty division, where he plays an integral role in educating the industry on how to best merge marketing functions across platforms, including traditional portals, online video, television, search, social media, display advertising, and mobile. He is a 12-year veteran of the technology and market research industry, with experience in search, display advertising, mobile, video, branding, public relations, and marketing.

Prior to joining comScore, Eli worked at Hitwise, where he honed his knowledge of the web analytics industry, specifically focusing on search projects related to retail, travel, financial services and publishing.

Eli began his career at Gartner, Inc. as a member of the business development team for the Research & Consulting division. In this capacity, he worked with technology vendors utilizing Gartner research for market sizing, product development direction and public relations.

Eli earned a BA in Organizational and Behavior Management from Brown University in Providence, RI and currently resides in New York City

Please follow this link to view Eli’s profile on LinkedIn.

David is the Founder and CEO of BoostCTR, a crowdsourced network of expert PPC copywriters supported by a sophisticated testing platform. BoostCTR is increasing the effectiveness of PPC advertising by creating a marketplace for the best copywriters to compete in real-life PPC ad contests. BoostCTR is also pioneering the industry's first comprehensive methodology for optimizing ad copy. Every week BoostCTR puts out a Win of the Week post describing an interesting ad optimization on its blog - http://www.boostctr.com/blog/.

Mike Grehan is VP, Global Content Director with Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Mike came online in 1995 and is the author of numerous books and white papers on the subject. He is chair of the SES advisory board. In March 2010, he was elected to SEMPO's board of directors.

Dax Hamman is a digital veteran, residing at Chango as Chief Revenue Office since January 2011. Prior, Dax worked with iCrossing for four years to found and lead the global display media group, a role which led to the development of Performance Display, a data driven method for building ROI orientated campaigns. The highly successful methodology utilized the interplay between search and display to its fullest.

With twelve years in the digital space, Hamman has considerable experience in all things digital including campaign strategy, media planning, usability, affiliate marketing and email marketing. He uses these experiences to find new and innovative opportunities within digital media for iCrossing's Fortune 500 clients. Dax is based in Chicago.

Jeffrey Harmon is the primary architect of the social network marketing strategy that made Orabrush a global online sensation. Jeffrey's entrepreneurial roots began early and run deep. As an enterprising fifth grader backed by a supportive family, Jeffrey funded his own private school education by selling Idaho potatoes door-to-door to unsuspecting Utahns. In the process, he seized control of his education and career, which he would never relinquish.

As CMO for Orabrush, Jeffrey brings his considerable powers of persuasion to bear for the company and its stakeholders. His primary expertise includes web-focused architecture, copy writing and wireframing, corporate and direct sales and search engine optimization. While serving as CEO for Orabrush in late 2009 through August 2010, Jeffrey envisioned the Orabrush YouTube campaigns that brought Orabrush more than 30 million views in less than a year. He recruited an all-star management team for Orabrush, including the company's CEO, COO and CFO.

Kristjan Mar Hauksson is the Founder and Director of Search & Online Communications at Nordic eMarketing. The company specialises in multilingual online communications, organic search engine optimisation and marketing through several verticals such as tourism, finance, government and pharmaceuticals. Nordic eMarketing assists companies to gain international visibility online and to use the Internet as a communication channel, as well as providing consultation in web content management systems and analytics solutions.

Kristjan is on the board of directors for SEMPO, the founder of the Iceland SEO/SEM forum and a published author on the topic of Internet marketing.

Kristjan studied electrical engineering at Reykjavik Technical College in Iceland and has a degree in Systems Analysis from the Computer and Engineering Schools of Iceland and an Internet marketing degree from the University of British Columbia.

Kristjan has been involved in developing Internet solutions since 1996, and involved in search engine optimisation and marketing since 1999.

Michael Hayward is the CEO of ROI Labs, a leading provider of global web analytics consulting services.

Michael specializes in the strategy, implementation and development of analytics and marketing solutions and technology. He has over 25 years of e-commerce, branding, marketing and analytics leadership experience, including over 23 years with Four Seasons Hotels and Resorts. While there, he led the development of the Four Seasons family of websites, as well as its search, social, email, customer data and analytics efforts.

Michael is also a noted industry thought-leader and a regular speaker at Cornell University, the University of Western Ontario's Ivey School of Business, and the University of Toronto. He is also an advisory board member of the HSMAI Travel Internet Marketing group. Michael holds an MBA from the Rotman School at the University of Toronto, and a BA in Commerce from University of Toronto.

Christopher Heine reports on social media, sports/entertainment marketing, retail, CPGs, and e-mail. He's covered digital marketing since graduating from the University of Nebraska-Lincoln in 1999.

Simon Heseltine is the Director in charge of Search Engine Optimization (SEO) at AOL Inc. In this role Simon and his team are responsible for organic search and training across all AOL and Huffington Post Media Group properties, such as Engadget, Huffington Post, Daily Finance, etc. He has also visited the UK office on several occasions to consult and train the AOL-UK teams on SEO best practices. In his previous position as Director of Search at a Washington D.C. based agency, Simon was responsible for developing and implementing organic search and social media strategies for companies across several industries.

Simon is a frequent speaker at conferences in the US & UK on topics ranging from SEO to Social Search to Reputation Management. He also teaches SEO at Georgetown University in Washington D.C. as part of their Digital Media Management program.

Simon writes a regular column for SearchEngineWatch.com on a variety of topics within the marketing industry, and has previously written for other industry sites, such as SearchEngineLand.com (for their in-house marketing column).

Lauren Hufnal is a Search Evangelist at Microsoft (Bing) based in New York City. She is responsible for communicating the value and effectiveness of Bing and adCenter through engagement with premium advertisers, field partners and industry influentials.

Previously at Microsoft, Lauren was an Account Executive on the Search Agency Sales team, where she focused on building and maintaining relationships with top SEMs. She served as a trusted advisor and advocate for key agency partners, while driving revenue growth across her portfolio.

She also spent time at Microsoft as a Search Analytics Manager in the Health, Beauty and Pharmaceutical verticals, and as a Sr. Search Account Manager, aligned to premium advertisers and agencies.

After starting her career in print media at GDAC, Lauren made the switch to online advertising in 1999. She worked on search, display and email campaigns at Philadelphia agencies i-frontier (now Razorfish) and IIG (now Whitman Hart), as well as Digitas NYC.

Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer by aggregating various digital signals into actionable insights and messages.

Bill is considered the top thought leader on Global Search Engine Marketing and Social Media and is an internationally recognized Search Marketing speaker at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill's advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy.

Bill has previously been the CEO of two of the largest Global Search marketing firms, Global Strategies and Outrider both of which were acquired by WPP.

Bill is the co-author of the best selling book "Search Engine Marketing, Inc." Driving Traffic to Your Companies Web Site from IBM Press now in it's 2nd Edition. Bill is on the SES Advisory Board and also writes a popular blog on search and social media marketing at http://www.whunt.com as well as a column for Search Engine Watch on International Search Marketing

Since Motoko established AJPR in 1998, she has been providing the online marketing services targeting Japan and Asia to companies from around the world, helping them to enter the Far-East market using the Internet. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made big impact on some of the world's popular multi-national brands' search marketing campaigns.

A number of her articles have been published on industry websites and printed media including Multilingual Computing and International Journal of Localization. She also writes about the Japanese online market on her blog and Multilingual-Search.com. She is a frequent speaker at search marketing conferences globally, and gives seminars and trainings about search marketing targeting Japan and Asia.

Prior to entering the online marketing industry in the mid 90's, she worked as a senior marketing manager at a traditional marketing and trading firm, marketing US products to Japanese government and heavy industries.

She believes in giving back to the community and volunteers her time for industry organizations. She is a member of Board of Directors of SEMPO (Search Engine Marketing Professional Organization), and a Chairman of SEMPO Asia-Pacific Committee. In March 2009, she received the first SEMPO President Award for her support and dedication to the search industry and SEMPO organization.

Emily Iverson is the Director of Display Media at Booyah Online Advertising, a Denver-based agency that specializes in all things digital. Emily strategizes and manages successful display, tablet, video, mobile and social campaigns for DR and branding initiatives for clients including DISH Network, Blockbuster and Vail Resorts.

Emily joined Booyah Online Advertising after working on the client side at Helzberg Diamonds as an Interactive Marketing Specialist where she managed a large email prospecting and retention campaign. Prior to Helzberg Diamonds, Emily got her start at Kansas City based ad agency, MMG Worldwide, where she bought, planned and executed advanced campaigns for travel & hospitality clients. Emily remains very passionate about the digital space and constantly strives for the next best thing for her clients.

Mark Jackson joined the interactive marketing fray in early 2000. His journey began with Lycos/Wired Digital, where he managed several integrated marketing programs with a focus in the finance vertical. He then worked with AOL/Time Warner on cross-platform marketing programs. After the bubble burst, Mark established an interactive marketing agency and has since cultivated it into one of the most respected search engine optimization firms in the United States. Mark is a board member of the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM) and a member of the Dallas/Fort Worth Interactive Marketing Association (DFWIMA). He received a B.A. in journalism/advertising from the University of Texas at Arlington in 1993 and spent several years in traditional marketing (radio, television, and print) prior to venturing into all things web.

As Product Manager of Paid Search at ChannelAdvisor, Jason James is solely responsible for developing the product roadmap for ChannelAdvisor's Paid Search solutions to meet the demands of the ever-changing search engine landscape. He focuses on implementing paid search strategy, developing tests and analysis, managing client expectations and directing Channel Analyst activities. James has worked in the information technology industry for close to twenty years, spending more than six years focusing on e-commerce solutions. Having immersed himself in the online retail aspects of this key revenue driving channel, James stays up-to-date and ahead of emerging trends and developments on the major search engines. Personally managing multiple accounts for a number of the largest retailers in the country, he is respected as a specialist and thought leader in the e-commerce industry.

Jason received a Bachelor of Arts degree from the University of North Carolina at Chapel Hill and was certified in Computer Science at North Carolina State University. Prior to joining ChannelAdvisor, Jason worked for widely respected software companies such as IBM and Red Hat.

Janssen started her career in Online Marketing in 1998 by building and managing web sites and programs to deliver traffic and conversions. Since then she has worked with numerous B2B and B2C companies to help develop and build upon online strategy. Clients such as Converse, gDiapers, Icebreaker, Lion Brand Yarn, Lucy, Nautilus, Tazo Tea, Oregon State University, Murad, Grand America Resorts, Provenance Hotels, Trend Micro, Lattice Semiconductor, RealNetworks, IDG Publications, and Right Management have benefitted from her SEM and Social Media strategy as she currently oversees the Anvil account team, manages all services, and helps to direct high level strategy. Janssen is a regular speaker at national industry events such as Search Engine Strategies, Online Marketing Summit, Direct Marketing Association, and Internet Strategy Forum and writes for publications like Search Marketing Standard. Janssen has over 5 years of teaching experience which includes being a lead instructor for the Online Marketing Institute, an adjunct professor for Portland State University and leading custom training programs on SEM, SEO and Social Media. Janssen currently serves as President of SEMpdx, a local professional organization. Outside of Anvil and charity work, Janssen has competes as a marathoner, qualifying for the 2004 Olympic Trials and recently the upcoming 2012 Olympic Trials.

Greg Jarboe is president and co-founder of SEO-PR, which provides search engine optimization, online public relations, online video marketing, and social media marketing services. Jarboe is author of YouTube and Video Marketing: An Hour a Day, a contributor to Guy Kawasaki’s Enchantment: The Art of Changing Hearts, Minds, and Actions, and is profiled in Michael Miller's Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus. Jarboe is on the faculty of the Rutgers Center of Management Development and Market Motive. He is a correspondent for Search Engine Watch as well as SESConferenceExpo's and SearchEngineWatch's channels on YouTube. He is a frequent speaker at the SES Conference & Expo event series. In addition, he has been interviewed on a variety of search and social marketing topics by Bruce Clay Blog, Online Marketing Blog, ReelSEO, State of Search, WebmasterRadio.fm, and WebProNews.

Horst Joepen brings extensive experience in software and enterprise IT to the Searchmetrics executive team. As CEO he is responsible for strategy, finance, and worldwide sales and marketing. Before joining Searchmetics, Dr. Joepen founded Webwasher AG, which he built into a global IT security business. In 2007, he transformed the German company Xtramind into a major CRM software company, and successfully sold it to Living-e AG. Prior to this, Dr. Joepen served in various IT management positions at Siemens. He began his career in technology at Nixdorf Computer. Dr. Joepen also serves on the board of Swiss based E2E Ltd., a provider of a highly innovative SOA/ERP product.

Timothy is a Developer Advocate at Google working on the Google+ project. He has taught broadcasting, theater, programming, and various forms of new media at the University of California at Santa Cruz, the Academy of Art University, and the Digital Media Academy. He has a B.S. in Computer Engineering, a Theater Arts graduate degree, and an MFA in Digital Arts and New Media from UC Santa Cruz. In his spare time he announces for the Santa Cruz Derby Girls and the Silicon Valley Roller Girls. He believes in improving life through science and art. Contact: timothyjordan.com

Aaron Kahlow serves as chairman and founder of the Online Marketing Summit and its related educational arm, the Online Marketing Institute. Having delivered hundreds of keynote speeches and seminars nationwide, he is one of the more well-known faces in the online marketing and advertising space.

Aaron is considered a leading online marketing educator and can translate online marketing technology jargon into simple marketing and business terms. He is a recognized authority on social media, e-mail marketing, Web site usability, SEO, Web analytics, and overall Web strategy. He was named one of the "Top 40 entrepreneurs under the age of 40" by "Metropolitan Magazine" in 2006 and served on the International Board of Directors for the Business Marketers Association, as well as in an advisory capacity for several other boards.

Aaron's passion is people: connecting with them, understanding them, and helping them. He encourages such connections on LinkedIn or, preferably, Facebook.

Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries, helping them to enable technology and services to brand, personalize and speak to consumers more effectively.

Sundeep is also an avid user of social media, having leveraged words, pictures, & video into a conversational blog. His daily dose of best practices can be found at EmailYogi.com, where he wrote his 1,000th article on February 17, 2011.

Kate Kaye is a Senior Editor at ClickZ News. As a daily reporter and editor for the original news source, she covers beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets.

Since joining Performics in 2005, Chris has handled all aspects of clients' natural search programs, including account management, strategy and active implementation. With a wealth of experience in training and consulting on all aspects of web technology and e-commerce infrastructure, Chris brings a unique perspective to SEO. Chris currently manages a team of specialists who solve client problems.

Chris has spoken at the Search Engine Strategies (SES) conference, the American Marketing Association, and M2W-HC.

Chris earned a Bachelor's degree in Economics from the University of Michigan and a Masters degree in Business Information Technology from DePaul University.

Anne covers fast-changing Internet trends, such as "Is Facebook a Global Player?" published January 2010 by Search Engine Marketing Journal. She guest blogs for Microsoft and speaks at marketing events worldwide on search marketing, predicting it will be viral, visual and mobile. She served as technical editor for "When Search Meets Usability" by noted author Shari Thurow, published in 2009.

US-based Beyond Ink is in two Portlands, Maine and Oregon, and international partners with Nordic eMarketing in Reykjavik, Iceland, with offices in China, Czech Republic, Denmark, Sweden and the UK. In marketing for 40 years, Anne founded Beyond Ink in1997 to bring sound principles of marketing to online media and has provided search engine marketing consulting to hundreds of companies, including Hearst Newspapers, Philips Lifeline, and Dunkin Donuts, and launched dotcoms Zillow, Avvo, JibJab and AmericanTowns online.

She serves as an advisor to the SES global industry conference series and is a founding member of the board of directors of Helium.com, an online community for writers that is revolutionizing how traditional media acquires content. She is also a founder of Jobr.net Self-Service SEO, a very low-cost subscription SaaS. She holds a B. S. in Radio, Television and Film from Northwestern University, and was certified an Internet Professional by Novell, Inc.

MelindaKrueger is a senior marketing consultant with ExactTarget and a digitalmarketing veteran – starting with direct, moving to interactive, specializingin e-mail, and now charting a course for mobile marketing. Working with thebest agencies in the business, she has helped Harley-Davidson, Miller Brewing,Sears/Kmart, CDW, and many others build their interactive marketing programs.As the Email Diva, she answered questions on all aspects of the practice andnow writes a monthly column on mobile marketing for ClickZ. Melinda holds an MBA from MarquetteUniversity and is a highly-rated speaker for professional organizations andbusiness schools.

Arnie Kuenn is the president of Vertical Measures and author of Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing. Vertical Measures specializes in providing strategic search, social and content marketing services, designed to help businesses grow by obtaining more traffic and conversions.

Mr. Kuenn has held executive positions in the world of new technologies and marketing for more than 20 years. He served on the 2008 Arizona Super Bowl Marketing Committee and is a founder and past president of the Arizona Interactive Marketing Association (AZIMA).

Arnie is a frequent speaker at conferences such as PubCon, SMX, SES, American Marketing Association, Online Marketing Summit, Social Media AZ, and the ASU Cronkite School of Journalism. Arnie is also an instructor for the Online Marketing Institute.

Mike La Rotonda is the CEO and Chief Product Officer of Votigo, a leading social media technology and service provider that helps businesses better engage and communicate with their customers through contests, user-generated content, and other promotions apps. La Rotonda is a seasoned product leader with over 15 years of experience creating and managing consumer internet services for companies such as Yahoo!, ConsumerReview, and PointCast, with more than a decade of focus on online communities and user-generated media. Since co-founding Votigo – a Facebook Preferred Developer Consultant - in 2006 La Rotonda has guided product strategy and helped consumer brands including Ford, AOL, Intel, Starwood Hotels & Resorts, Simmons and Chipotle, plus top-tier advertising and marketing agencies, like Fleishman-Hillard, DraftFCB, Ogilvy and Wunderman, develop and implement social media marketing campaigns.

Steve is the founder and CEO of Encore Media Metrics, a leading provider of campaign measurement, attribution and reporting services for brands and agencies. Encore’s solution is delivered as an on-demand service, allowing clients to achieve deeper insights into campaign performance while lowering the cost and complexity of online measurement.

Prior to founding Encore, Steve founded, grew and sold Spur Interactive, a strategic marketing agency that specialized in digital marketing and advertising. In this role Steve planned and managed interactive campaigns for leading brands, including FedEx Office, Continental Airlines and ConocoPhillips, to name a few.

With a background in finance and private equity, Steve is a thought-leader and expert practitioner in measurement, reporting and attribution of online media. Since 2006, Steve’s team has been on the cutting edge of analyzing user engagement and quantifying the impact and roles of various online media in creating awareness, consideration, preference and loyalty for brands.

Adaline Lau, ClickZ Asia editor, oversees day-to-day editorial operations covering digital marketing from search to social media, mobile to analytics in the region. Before ClickZ, she was senior reporter at Marketing Magazine and has worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting.

Matt Lawson is Vice President of Marketing for Marin Software, provider of the leading platform used by advertisers and agencies to manage search, display, and social advertising. At Marin Software, Matt is responsible for worldwide branding, demand generation, and product marketing. Prior to Marin, Matt was an executive at Spock Networks, a venture-backed people search engine. Previously, Matt held marketing and product leadership positions at Coremetrics, one of the early innovators in web analytics and paid search marketing.

Matt has spoken at Ad:Tech San Francisco, OMMA Global, SMX East, SMX West, SMX London, as well as Search Insider Summit Captiva and Park City. He writes a regular column for Search Engine Land, and has penned by-lines for Search Engine Watch, MediaPost, Adotas, and other publications.

CEO of Apogee Results, a McKinsey & Co. and Dell Computer veteran, Bill draws on a deep expertise in both business and marketing to help increase revenues for a wide range of clients. Bill has been driving provable revenues through Internet marketing techniques since the mid 1990s when, as part of the management team at Power Computing, he built the first company to sell $1 million of product over the Internet.

As CEO and founder of Apogee-branded marketing companies (Search, Results, and Campaigns) Bill has guided them all from inception to success, creating of the 20 largest independent SEM's in North America and one of the fastest growing companies on the Inc. 500 list.

Bill also serves as president of the Austin Interactive Marketing Association, and was the chairman of SEMPO's (Search Engine Marketing Professionals Organization) N. America committee. Bill received an MBA w/ honors from the University of Texas at Austin and his B.A. from Yale University.

Rob founded XA.net in early 2008. Recognized as an expert in the field of online advertising and e-commerce, Rob has built scalable technology-based media businesses and advised Fortune 500 companies and startup firms alike on their online revenue-generating strategies. Rob was previously chief operating officer for Consorte Media, an online advertising company focused on the Hispanic market. Before that, Rob was vice president of business development for Root Markets and general manager of advertising at LinkedIn. Before LinkedIn, Rob was at NexTag where he built up NexTag's display advertising lead generation and media business, propelling the firm to a position as a top 5 US online advertiser according to Nielsen//NetRatings. He led the creation of the firm's advertising server systems, yield management, media buying and creative creation tools, which enabled an unprecedented automation of media buying and management. Rob began his professional career as an investment banking analyst in New York with ING Barings/Furman Selz, and then in 1999 joined Jupiter Communications as an e-commerce research analyst. Rob left Jupiter in 2003 and joined Nielsen//NetRatings as the company's director of commerce analytics, where he delivered custom analysis and led strategic engagements for Nielsen's financial services, retail and Internet clients. Rob holds an AB degree in computer science and economics from Dartmouth College, and received the CFA (Chartered Financial Analyst®) designation in 2003.

Kevin Lee has been an acknowledged search engine marketing expert since 1995. Kevin translates his years of SEM expertise into Didit's proprietary Maestro search campaign technology. Didit's unparalleled results, custom strategies, and client growth have earned Didit recognition in the 2007 Inc. 500 (No. 137), as well as a No. 3 position on Deloitte's "Fast 50" (NY region). Kevin's column for ClickZ, "Paid Search Strategies," is read by thousands. Industry leadership includes being a founding board member of SEMPO and its first elected chairman, membership on the DMA search engine marketing council, and the IAB search committee. The Wall Street Journal, Business Week, The New York Times, CNET, USA Today, San Jose Mercury News, and other press quote Kevin regularly. Kevin lectures at leading industry conferences, plus NYU, Columbia, Fordham, and Pace universities. Kevin earned his MBA from Yale School of Management in 1992 and lives in Manhattan.

Rosemary Lising is the Head of Search across Asia Pacific for GroupM . She is responsible for developing and growing the search business practice across Asia Pacific. This includes business planning and operations, business development, agency integration and training development.

Ms. Lising has been a leading Search Marketing expert since the early days of this field. She has 15+ years of experience focused on search & digital marketing. Ms. Lising has led teams in the areas of business strategy, search marketing (SEM/SEO), online advertising and integrated marketing

Prior to joining GroupM, Ms. Lising established the Search Marketing & Online Media practice for Blue Interactive Marketing - now a WPP acquired company. Ms. Lising expanded the company's business offering by developing a search and media discipline. Global and Asia-wide clients included: Hewlett Packard, eBay, Lufthansa, BEA, and Polycom.

Recognized as a digital and search marketing industry leader, Ms Lising speaks at industry conferences and produces globally recognized best practices in marketing.

From 1999 - 2002, Ms. Lising was as General Manager of the DoubleClick Media operations in South East Asia launching the Singapore office and satellite operations in South East Asia.

From 1991 to 1998, Rosemary was involved in strategic media planning for firms such as Foote Cone Belding, Zenith Media and Ogilvy & Mather.

Ian Lurie is Chief Marketing Curmudgeon and President at Portent, a full-service internet marketing company he started in 1995. Portent's services include SEO, SEM and strategic consulting. He started practicing SEO in 1997 and has been addicted ever since.

Ian rants and raves, with a little teaching mixed in, on his internet marketing blog, Conversation Marketing. He recently co-published the Web Marketing for Dummies All In One Desk Reference. In it, he wrote the sections on SEO, blogging, social media and web analytics.

His random educational background includes a B.A. in History from UC San Diego and a degree in Law from UCLA. Along the way, he's been an amateur competitive cyclist, a bike messenger, a roof consultant, a technical writer and an Adobe FrameMaker consultant. You may find him teaching his kids to play D&D on the weekends, or dragging his tongue on the ground as he pedals his way up Seattle's ridiculously steep hills.

Paul Madden is a UK based SEO who spent the best part of a decade with the unfortunate name of SEOidiot. A long time blackhat, Paul now works in more legitimate niches but can always be relied on to have an opinion or insight into the shadier parts of the web. Operating both with clients around the world and through his own sites Paul now explores as many methods for automating and benefiting from social.

Todd Malicoat, aka Stuntdubl, has been creating websites since 1997, and started doing SEO and Internet marketing in early 2001. He is currently an independent search engine marketing consultant. Todd completed a dual bachelor's degree program in computer information management/business administration from Northwood University in the summer of 2003, after completing his thesis on "Planning, Developing, and Promoting a Successful Website for Small Business" — while simultaneously running a web design and consulting firm, Meta4creations.com. Todd was formerly a VP with the Great Lakes Web Professionals, while serving as an Internet marketing consultant with System And Market Services of America (SAMSA) in Saginaw, Mich. He's done project management and Internet marketing for several dozen small to medium-size businesses and a handful of larger corporations. Following SAMSA, he was a VP of sales and marketing for We Build Pages in upstate New York.

Russ Mann is chief executive officer and co-founder of Covario. Under Russ' leadership, Covario has grown a high performance team of over 125 members globally, expanded its client portfolio to include more than fifty Fortune 500® and Internet 1000 advertisers, and has won several industry awards from organizations such as ad:tech, Gartner & 1to1 Media, Interactive Advertising Bureau, Search Engine Strategies and Search Engine Watch. Most recently, Russ was voted San Diego's 2010 E&Y; Entrepreneur of the Year in the Emerging Business category.

For the past 20 years, Russ has been at the forefront of digital marketing, advanced analytics and CRM technologies for enterprise-class organizations. Prior to co-founding Covario, Russ was part of the management teams that sold Peregrine Systems to Hewlett Packard, sold HNC Software to Fair Isaac, and took Homestore.com public.

Russ earned an MBA from Harvard Business School and a BA in Asian Studies from Cornell University, where he learned to speak Japanese and graduated magna cum laude.

Jack covers mobile marketing, display and video advertising, social and viral media, as well as industry developments in the U.K. and Europe. He also coordinates the Stats section of the ClickZ site, which publishes the latest research about the interactive marketing world.

Michael Martin is the Senior SEO Strategist at Covario Inc. & the owner of Mobile Martin based out of San Diego California.

Michael graduated from UMass Dartmouth with a Computer Engineering degree and a minor in German plus attaining a PMP certification from the Project Management Institute.

In his 10+ years of Internet Marketing experience he has project managed & overseen the online marketing improvements to such sites for SC Johnson, IGN, BlackBerry, Avaya, Road Runner Sports, Deepak Chopra, Trump Properties, The Active Network, Resource Nation, as well mobile marketing news at Mobile Martin - http://www.mobilemartin.com/

Michael Martin is also on the SEMPO Education Committee & previously spoken at SES New York, Chicago, San Francisco & San Diego, SMX Advanced East & West, Affiliate Summit West & East, WordCamp LA, The San Diego Google Technology User Group (GTUG), several PubCons, as well the PMI Project Management Institute Annual Conference.

Debra Mastaler is president of Alliance-Link, an interactive marketing agency based in northern Virginia, that provides custom link-building campaigns and link training. Debra offers a common-sense approach to link building by combining traditional sales and promotional strategies with effective online search engine marketing tactics.

Debra is a featured guest speaker at Search Engine Strategies, is a guest columnist for Search Engine Land, Search Engine Guide and Search Engine Journal, has written widely on link marketing, and is the link-building moderator on the SEOBook Community forum as well as the Small Business Ideas Forum. In addition to client projects and link training for Fortune 500 companies as well as a number of top international SEO firms, Debra has provided link training sessions for the Direct Marketing Association, High Ranking Seminars, and Search Engine Strategies.

Tim joined Trada after a long search career at Inktomi, FAST Search & Transfer, Overture and Yahoo as a general manager, product manager and product marketer. He has led many areas of Yahoo such as Search Product, Search Monetization and Distribution, Front Page Programming and the Marketplace properties (Shopping, Travel, Personals, Autos, Local, etc.). Tim has been coming out to ski in Colorado since 1986, and ever since then he has been trying to find an excuse to make it a home for his family. Trada was the perfect cover for his ski relocation! Tim will be leading Product, Engineering, Marketing and Sales at Trada.

Matt McGowan joined Incisive Media in 2006 and is responsible for the North American business in addition to overseeing all marketing, sales, editorial and operations for ClickZ.com, ClickZ.asia, SearchEngineWatch.com, and the multinational SES Conference and Exposition series.

Prior to joining Incisive, Matt was VP at PropertyRoom.com, where he oversaw all sales, marketing, and operations for the U.S.-based auction services company. Earlier in his career in San Francisco, Matt developed a go to market online strategy for the multinational publishing house, Pearson Plc and before that, he worked on the institutional desk for Schwab Capital Markets and Trading, a division of Charles Schwab Inc, in New York and San Francisco.

Matt has a bachelor's from Lafayette College in Easton, Penn., and a master's from the University of Oxford in the U.K.

Daina Middleton is CEO of Performics, the global performance marketing agency of Publicis Groupe. A pioneer in the digital marketing space, Daina is known for creating a new "participant marketing" lexicon. Prior to joining Performics, she served as SVP of the Sunao division at Moxie Interactive. Daina spent 16 years working at Hewlett-Packard in key marketing communications positions across the company's $28 billion global Imaging and Printing Group. Daina serves on a number of industry boards and is a regular industry speaker at events including ad:tech, BlogHer, Conversational Marketing Summit, VideoNuze, and WOMMA.

Jay Middleton brings with him a wealth of search and digital online marketing experience, both on the agency and client sides. At Adobe, Jay has been tasked with building a world-class global search marketing program and infrastructure from the ground up, including centralizing operations to one WW search agency partner. Prior to Adobe, Jay managed over 100 search programs for Fortune 1000 clients. His clients, who crossed many verticals, included Covad Communications, Sprint, Polaroid, Cisco, Siebel Systems, Fisher Investments, Avalon Bay Properties, Dunkin' Donuts, Philosophy cosmetics and PlanetOut Inc. He also worked closely with top advertising agencies, including Organic, Genex, Harte-Hanks, Butler, Shine, Stern and Partners, Starcom, and Responsys. Award-winning search campaigns under his management received the gold medal at the 2009 Ad Tech Awards & the 2006 MIXX Awards, a silver medal at the 2005 Ad Tech Awards and also received a bronze medal at the 2008 MIXX Awards.

Michael Mothner is a serial entrepreneur and Internet pioneer, having founded his first software company at the age of fourteen. In 2001, out of his dorm room at Dartmouth College, Michael founded Wpromote, Inc. where he is currently the President and CEO. Michael is an active member of the online marketing community having been a regular speaker at industry events and quoted by the New York Times, Wall Street Journal, Entrepreneur Magazine and BusinessWeek. He was also featured by Inc Magazine as one of "30 CEO's under 30 To Watch" and was the recipient of the PriceWaterhouseCoopers Entrepreneurial Spirit Award.

With an innovative, proprietary search platform and over 75 employees at the Los Angeles headquarters, Wpromote provides powerful and effective online marketing solutions to over 2,000 clients worldwide. Wpromote offers holistic marketing solutions for top brands such as HP, Vans, SAP, Bayer Health Care, Allied Van Lines and Wine.com as well as affordable services for small businesses and local professionals. Wpromote is the world's #1 ranked search engine marketing firm by TopSEOs.com and a four-time Inc 500|5000 honoree, which ranks the fastest growing private companies in the country.

Dr. Phil Mui is the Group Product Manager (lead PM) for Google Analytics. He has a Ph.D. (EECS) from MIT and a Masters (Management) from Oxford University where he was a Marshall Scholar. Prior to Google, Phil was a bioinformatics researcher in Stanford Medical School. He was also the founder of an early European display ads company, which was sold before Phil went back to graduate school. Phil regularly speaks about Analytics and online measurement in industry conferences and academia.

David Naylor, more commonly known as DaveN, started working in the SEO industry over 12 years ago.

David's main motivational driving force is the belief that there is no point having a site if it doesn't rank No 1. His dedication to giving clients great ROI has lead to the constant development of new optimisation techniques and the ability to see algorithmic changes before most other SEO's. David Naylor has the reputation of being one of the best SEO's in the world, who has a proven track record of successes in the most competitive markets.

David's blog attracts a worldwide audience and is well known for its down to earth, yet informative approach on all SEO issues. Always at the forefront of the latest search engine topics, David is an established authority within the SEO community. David owns Bronco Internet, a highly talented and successful web development and SEO agency.

Wes Nichols is co-founder and CEO of MarketShare, the leading predictive analytics company that enables companies to grow more efficiently by identifying what is really driving demand. MarketShare has developed a unique analytics platform optimizing offline, online and in-store marketing investments via patented cross-media and cross-channel analytics. The platform also has the industry’s most sophisticated digital attribution solution, and is business partners with Ticketmaster in the area of dynamic pricing optimization. Deployed by over half of the Fortune 50, MarketShare has influenced the investment of over $100 billion in marketing investments.

Prior, Wes was with Omnicom Group (NYSE: OMC) as President/CEO of TBWA\TEQUILA, the interactive agency group of TBWA. Marrying innovation, marketing and analytics with creativity and digital solutions, TEQUILA served Nissan, Sony, Adidas, and others.

Wes is on the Boards of Canoe Ventures, Wharton's Future of Advertising Global Advisory, and MASB, an organization focused on marketing accountability standards and practices. An active Young Presidents Organization (YPO) member, Wes graduated from Randolph-Macon College and The Johns Hopkins University, with degrees in Psychology and Business, respectively.

Lee Odden (@leeodden) is the CEO of TopRank Online Marketing, a digital marketing and public relations firm specializing in strategic Internet marketing consulting, training, and implementation services, including online PR, SEM, and social media marketing. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Northwest Airlines, PRWeb, and the national PRSA.

Odden is one of 25 online marketing experts featured in "Online Marketing Heroes" published by Wiley, and has been cited for his search and social media marketing expertise by The Economist, U.S. News, and Fortune Magazine. As an active thought leader in the search marketing industry, he contributes to top industry publications such as Mashable, iMedia Connection, and MediaPost. A sought-after marketing and PR industry speaker, Odden conducts seminars for companies and regularly presents at Search Engine Strategies, WebmasterWorld Pubcon, OMMA, and the Media Relations Summit. He is active in the industry as the chair of the DMA social media advisory council, board member on the DMA search engine marketing council, and board advisor for Search Engine Strategies.

Paulo Pessanha has been building his knowledge of the Internet since 1999 combining expertise in all expects of web site development life-cycles, from analysis to specifications, web design and development to content writing, coding, testing and SEO. He's been an innovator of customized internet marketing solutions and strategies, conceptualizing numerous methodologies to better serve websites regardless of their size, structure or niche.

Thriving to stay abreast with the latest trends of the Internet he delivers consecutive top ranking results on the main search engines for all websites he oversees.

He was part of Source Interlink Media as a senior in the SEO team working on 63 premier online automotive brands and websites reaching over 15 million unique visitors per month. His company SEOHits.com continues to deliver the most consistent SEO results to his clientele. Now he's embarking on a new adventure as Director of Search Marketing at Tree.com.

Taylor Pratt is the VP of Product Marketing for Raven Internet Marketing Tools, Web-based, multi-user software for managing SEO and social media campaigns. Prior to joining Raven, Pratt was a senior search specialist at nFusion and LunaMetrics. He promotes the use of conversion-focused, analytics-based SEO for clients ranging from small businesses to Fortune 500 companies.

Pratt contributes to Search Engine Journal covering the latest tools and techniques in social media marketing, and to Search Engine People on search engine optimization. Pratt is a frequent speaker at small business and search marketing conferences, including PubCon, SMX Advanced, SMX: East and West and PubCon South.

Garry is an expert in lead generation, search engine marketing, web analytics, and social media marketing. He has successfully championed creative marketing campaigns and executed on actionable insights in several vertical markets including media, insurance, technology, and telecommunications. As Senior Web Analyst at TD Bank Financial Group, Garry is responsible for implementing online measurement solutions that yield actionable insights for key business stakeholders.

Garry also runs a successful online marketing blog, a web analytics blog, and is active on Twitter.

Lisa Raehsler is more than just passionate about search. Lisa has led strategy on more than 40 PPC accounts and puts her experience into practice every day as a thought leader in integrating search campaigns with ecommerce, behavioral targeting strategies, and web analytics for clients. In addition to agency work, she has led successful online marketing programs at Thomson Reuters in search marketing, merchandising, and ecommerce strategies at the enterprise level. Lisa frequently lends her expertise to the search industry through organizational involvement, speaking, and blogging. She co-founded Minnesota Search Engine Marketing Association (MnSEM) and served on the programming committee for Minnesota Interactive Marketing Association (MIMA). Recent speaking engagements include SES, OMS, MIMA, and SMX conferences.

Jeff is responsible for marketing, product management and corporate strategy.

Revoy brings more than 20 years of experience in Internet, search and social media at both early-stage and Fortune 500 companies. He worked for Yahoo! both in the U.S. and Europe including Vice President and General Manager positions at Yahoo! Search and Yahoo! Answers. Revoy and his team helped turn around the European search business and led Yahoo! Answers to a market leadership position with more than 150M monthly users. Previously, Revoy served as President and General Manager of Interactive Services at Embarq, a Fortune 250 telecommunications company through its successful acquisition and integration with CenturyLink. In this role, he reported to the CEO and led the investment and development of new media and online services as key growth drives for the company. In addition, he has held leadership positions with InterTrust, the pioneer in DRM technology through its successful IPO and acquisition and with GameHouse, a division of Real Newtorks, as VP of Social Games.

Jeff holds a bachelor degree in Business Management from the University of Wisconsin in Madison, and an MBA from the Darden Graduate School at the University of Virginia. He also serves on the Board of Directors for the North Carolina Chapter of the Leukemia & Lymphoma Society and NCTA (North Carolina Technology Association), as well as an adviser to several early-stage technology companies.

Nathan Richter is Strategic Services Director with Monetate, the leading independent provider of testing, targeting, and personalization of websites. He advises top enterprise clients on website optimization including Travelocity, QVC, Urban Outfitters, Sports Authority, PETCO and many others. A fifteen-year veteran of digital marketing and online retailing, Richter has extensive hands-on experience helping enterprise clients implement successful multichannel marketing campaigns. A noted website user experience expert, Richter most recently served as director of Internet sales and site development for The Franklin Mint, where he was responsible for the organization's online business channel.

Richter has also managed online marketing and site optimization programs for David’s Bridal, QVC, and dELiA's.

Nathan received his degree from New York University and resides in Philadelphia with his wife and son.

Manny Rivas is an Online Marketing Account Manager at aimClear, a Minnesota-based online marketing agency. Known for his YouTube expertise, Manny is a regular speaker on the search and social media marketing conference circuit on all things video, from developing to optimizing to sharing. Beyond speaking engagements, Manny shares his knowledge with the industry as an author for Search Engine Watch, and aimClears own online marketing blog, named an AdAge Power 150 blog. Other areas of expertise include demographic research, Facebook ads, and search and contextual PPC. Manny has been involved in several notable projects, including YouTube and Facebook ad production for Siemens, and video contest production for the academic sector of The Washington Post company, among others.

Mark Robertson is founder of ReelSEO.com, a first-of-its-kind website for the online video marketing space offering both valuable and objective insight into news, tips, trends, and overall guidance for those wishing to leverage opportunities with the convergence of web video, advertising, social media, and search engine marketing.

Mark is a passionate and experienced search engine and internet marketing professional with almost 10 years of experience in the industry. Mark is the leading expert in video SEO and has worked with clients like Zappos.com to improve visibility for video content. Mark is also a popular speaker and passionate thought-leader within the online video and search engine marketing industries and has had the privilege of speaking at several high-profile industry conferences including: Search Engine Strategies, PubCon, Video Commerce Summit, Streaming Media West, Online Video Platform Summit, Online Video Summit, SMX Advanced, and more.

David Rodecker is Founder and CTO of Relevant Ads, Inc., which was founded in 2004, with the mission of getting businesses ranked in local search engine results using proprietary, scalable technology solutions. Clients include thousands of local businesses and national chains/franchises that target customers by geographic area. The company is headquartered in Fountain Valley, California. Local Splash is the RelevantAds product that gets businesses guaranteed placement and ranking optimization on local (map), organic and pay-per-click results of major search engines like Google, Yahoo! and Bing. Local Splash provides local (map), organic and pay-per-click results. Local Splash is backed by the Local Splash Guarantee which guarantees that a business will be found on the first page of local search results within 6 weeks, and if they are not, they won't pay until they are on the first page. David oversees technology operations, development and scaling provisioning processes.

Prior to founding Relevant Ads, Inc, David led technology development at Interchange Corporation launching local.com which became the fastest growing local search destination hitting 4.4MM unique visitors in 3 months. Over 6 years, David held key senior positions at Interchange which IPO'd in 2004, raising $22MM. As a founding partner at Mail2World he created an email service, establishing its use to 6.5MM hosted mailboxes with clients such as ICQ, iVillage, EsMas and NetIdentity. David has appeared on CNBC and TechTV evangelizing web-hosted software services. Earlier in his career, David led technology initiatives at PIMCO, the world's largest manager of fixed income portfolios. At PIMCO David led the development and implementation of a high-capacity electronic exchange, which conducted over $1.2 trillion dollars in trades during its first year. David earned his bachelors degree in Engineering from the University of Southern California as a Phi Kappa Phi scholar and holds an MS degree in Biomathematics from the University of California, Los Angeles.

As managing editor of ClickZ News, Zach Rodgers oversees ClickZ's coverage of breaking news and key trends in digital marketing. He has written extensively about social media, search marketing, video advertising, and Internet policy, and is a frequent moderator at industry events. His articles have been syndicated to Kauffman Foundation publications, and cited by major trade and consumer associations such as the U.S. Federation of Public Interest Research Groups and the Center for Digital Democracy. He previously held editorial and reporting positions at ChannelSeven.com, TurboAds.com, and Datamation, an enterprise technology publication.

Terry is responsible for Yahoo!'s mobile search strategy and global mobile search products. He leads the product team developing rich and personalized user experiences for mobile Web search, apps search, and mobile apps across, smartphones, feature phones, and tablets. He previously held mobile product and business development leadership roles at Motorola and Orange SA, the leading European mobile operator.

Giovanni Rodriguez is a noted innovator, author, and public speaker on organizational leadership and marketing. Today, he is a senior member of the social technology team at Deloitte Consulting LLP where he is helping to build new services in the digital/social/mobile arena. Before Deloitte, he was Chief Marketing Officer at BroadVision (Nasdaq: BVSN), one of the world’s leading innovators in enterprising social networking. Before that, we was co-founder and managing partner of The Conversation Group (TCG), one of the first social-technology consulting firms.

A pioneer in post-Web 2.0 communications, Giovanni has advised and consulted for numerous B2B leaders such as The New York Stock Exchange, SAP, Alcatel-Lucent, and Verizon Business, as well as leading consumer brands such as General Mills, Unilever, and Best Buy. He is also known for his work in positioning technology companies in transition, including FAST Search and Transfer (now Microsoft), Ribbit (now British Telecom), JAJAH (now Telefonica), and VMware, where he worked with the team that led the company’s entry into the enterprise software market.

Rodriguez is a founding fellow at the Society of New Communications Research (SNCR) and a board member at Latinos for Social Media (LATISM). He is a regular contributor to ClickZ, Forbes.com, and is currently writing a book on how mass movements are made on the new social web.

Kristine Schachinger owns SitesWithoutWalls.com a full-service Internet-based company that focuses on bringing the best together, on a project-by-project basis, to help make sites better "By Making Them Work."

Kristine has worked for over 13 years in the creation, development, implementation and maintenance of websites in all sectors including government, academia, entertainment and e-commerce with a focus on usability, site architecture, W3C with Section 508 and WCAG accessibility compliance as well as social media strategies and search engine optimization (SEO).

During her career, Kristine has overseen and implemented website and/or SEO solutions for entities such as The GSA, SuperPages.com, SuperMedia, AOL, The Department of Homeland Security, Reba McEntire, and Ulla Popken. In October 2009, she traveled with IBM, TecAccess and the UN to BeiHai China to instruct Chinese province officials on W3C and WCAG 2.0 standards compliance.

In addition, she is working toward her Ph.D. in sociology, focusing her research on her personal experience with social media, Twitter, and the Iranian Election Crisis of 2009.

Angie is an Interactive Jedi who specializes in defining digital media road maps for multichannel strategy. She's been running successful online marketing campaigns since 1998 for small and large B2B and B2C companies including Johnson Controls, Imation, and Taylor Corporation. In 2001 she founded Interactive Artisan, a strategic consultancy that specializes in leveraging emerging technologies to improve user engagement, optimize conversion, and continually enhance the customer experience. Her projects range from global intranets and e-commerce sites to social media integration and interactive video marketing. She recently defined the new Online Marketing university curriculum for The Art Institutes and contributes to popular blogs including Jay Baer's Convince & Convert and Post-Click Marketing. Angie loves working with youth and frequently guest speaks at high schools teaching cutting edge new media principles. She has a BBA in Management Information Systems from the University of Wisconsin-Milwaukee and currently resides in the Twin Cities, Minnesota.

Rand helped create an industry - inventing brand name online marketing and new media products from benchmark vendors; WebSideStory, Keylime Software, WebTrends, and InsideView. In 2005 he was named one of the Top 100 BtoB marketing executives by BtoB Magazine. He is regularly quoted in the WSJ, Investor's Business Daily and Business Week and in numerous marketing & media publications, including AdWeek, and Advertising Age. He is a founder and past board member of the Web Analytics Association. He founded and was CEO of Keylime Software, acquired by Yahoo in 2000 and was a senior executive at WebTrends and Unica. Rand was also the CMO of both WebSideStory (IPO) and InsideView, and is a founder and principal of Schulman+Thorogood Group, a business strategy consulting practice advising new media companies.

Currently Rand sits on the Board and advises - Web Analytic Consulting Company, Technology Leaders; Mobile Analytics Company Motally; and Social Media Analytics Firm ViralHeat. Rand has been an executive officer on two IPO teams (TriTeal in 96 and WebSideStory in 2005), and has seen two of his firms acquired (Island Graphics and Keylime Software). Rand holds a BA in English and Journalism from the University of the Pacific.

Dr. Siddharth Shah, Efficient Frontier's Senior Director of Business Analytics, and his team oversee the performance management and strategic development of all of its client accounts representing $ 1 BN+ in annual spend across search, display and social media. Dr. Shah is the author of several of Efficient Frontier’s whitepapers, blogs and is a featured columnist at Searchengineland.com. He has a double masters and PhD in Biomedical Engineering from the University of Michigan.

Crispin Sheridan is the Senior Director of Search Marketing at SAP in New York. As part of the Global Demand Generation team, he established and runs the Search practice at SAP for the shared goals of awareness, lead generation and sales. He is responsible for Paid and Organic search and has driven SAP's strategy to harness the power of the channel to drive efficiency in lead generation across SAP's ecosystem. Crispin manages the centralized and globally funded Search practice at SAP with both in-house and agency support.

Crispin has proven that key-word driven social media marketing can effectively augment Search to drive B2B lead generation. Successes include integration with SAP's primary Facebook page and the deployment of "AddThis" across SAP.com globally

A frequent guest speaker at Search Engine Strategies conferences, including New York, San Jose, Chicago and London, Crispin was appointed to the SES Advisory Board in December 2009. He has also been a guest speaker at the e-Metrics Summit and ad:Tech, and is a member of Google's B2B Technology Council. You can follow him on Twitter at @crispinsheridan and read his monthly SEO column on ClickZ.

Smith got an early entrepreneurial start during the beginning of the Internet boom building and selling websites. He has over 10 years of Internet marketing experience, continually staying on top of the newest opportunities in the ever-changing online business landscape. In 1998, Smith founded World Methods, an Internet marketing agency headquartered on Martha's Vineyard. World Methods and Engine Ready merged in September 2001, putting together a robust online services organization with a talented group of Internet software visionaries. Under Smith's tenure, Engine Ready has transformed from a local Internet marketing services company into a leading strategic software development firm. Smith studied business administration at the University of Vermont and has a B.S. in management and occupational safety from Keene State College.

Joe Stephens is a Regional Manager of Search Optimization & Strategy at Yahoo!. His team is a partner to the Yahoo! sales and account management teams, bringing new, actionable, insights to drive maximum performance from Yahoo!'s search marketplace. Joe has over ten years SEM experience including both agency and search engine client services. For more than a year, Joe has worked closely with Microsoft to develop best practices and insights for the now combined marketplace of Yahoo! Search and Bing.

Gregg Stewart is president of 15miles, a full-service marketing agency specializing in digital local solutions, headquartered in Connecticut. 15miles is the world's largest local-search agency developing online, and mobile solutions for businesses of all sizes, including Fortune 500 companies. In addition to his Clickz columns, additional columns can be found in the Search Engine Watch archive. For more information about 2nd Act Local Marketing, visit 2ndActLocal.com

Chris Sukornyk is the founder and CEO of Chango, a company that is bringing the power of search engine marketing to the world of display advertising. Chango's Search Retargeting technology targets display ads to users based on the exact keywords they've recently searched with on Google, Yahoo! or Bing.

Prior to founding Chango, Chris founded or co-founded multiple tech startups in the digital media and online publishing industries. In 1998 Chris founded The X-Stream Network which quickly became Europe's fastest growing ISP. X-Stream was sold in March 2000 to LibertySurf for US $75 Million. Chris is based in Toronto and is a speaker at SES, SMX, CIX, Mesh and other technology conferences.

Shari Thurow is the founder and search engine optimization (SEO) director at Omni Marketing Interactive, a full-service SEO, Web site usability, information architecture (IA), and Web design firm.

Shari has designed and promoted Web sites since 1995, and is outsourced to many firms worldwide. Clients include Yahoo, Microsoft, America Online, ABC News, HSBC, Expedia, Deloitte and Touche, National Cancer Institute, and WebMD.

As a pioneer in the area of search engine-friendly website design, she has a 100 percent success rate for getting client sites ranked at the top of search engines. She is the author of Search Engine Visibility, which has been translated into French, Japanese, Korean, Russian, and Polish. Her new book, When Search Meets Web Usability was released in 2009.

Omni Marketing Interactive has been featured in many publications, including The New York Times, USA Today, Fortune, Internet Retailer, and Crain's Chicago Business.

Dana Todd serves as the vice president of performance innovation at Performics, the performance marketing agency of Publicis Groupe. At Performics, Dana runs the Product Innovation team, which collaborates with Performics' global network and partners to explore and evaluate opportunities throughout the performance marketing landscape. She and her team combine proprietary solutions with platform partners to unlock incremental and big-win opportunities across emerging media and new technologies.

Since 1996, Todd has driven value for hundreds of companies, helping them find actionable insights and success in interactive marketing. Her career spans a variety of practices including search marketing, first leading San Diego interactive agencies Bien Logic and SiteLab; then founding SEMPO and its training arm SEMPO Institute. Most recently, Todd launched Newsforce, a startup that redefines how companies think of advertorial and sponsored content. She has spoken at Search Engine Strategies, ad:tech, OMS, SMX, OMMA and regularly provides insight to the financial press, including The Wall Street Journal, Newsday and CNNMoney.

Lauren is the Sr.SEM Manager at Salesforce.com where she is responsible for planning and executing international search marketing strategies and is heavily focused on offline ROI metrics and cross channel integration.

Through Lauren's consulting company, lvlogic, she has worked with businesses of all sizes to develop and execute cost effective digital marketing strategies. Before starting lvlogic, Lauren was the Director of SEM and Analytics for FXCM, a top 100 online advertiser.

Lauren is a regular speaker at search marketing conferences like Search Engine Strategies, Online Marketing Summit, Search Marketing Expo and Pubcon.

Lauren graduated magna cum laude from Emerson College with a B.S in marketing communications.

Frederick Vallaeys is Google's AdWords Evangelist. In this role, he helps advertisers learn about which Google products are best to support their marketing goals. He also represents the needs of advertisers to the engineering and product management teams. He joined the company in 2002 to help bring AdWords to the Dutch and Belgian markets. Since then, he has been involved in the design of many of AdWords' core features in addition to those related to new and traditional media.

Prior to Google, Frederick was an engineer at Sapient as well as a part-time wedding photographer who found new customers through AdWords.

He holds a bachelor's degree in electrical engineering from Stanford University.

An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt is the president and founder of Find Me Faster, a paid search engine marketing agency in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), SEMPO, the Search Engine Marketing Professionals Organization and contributing courseware developer for the SEMPO Institute. Matt has served as technical editor/advisor for three leading books on paid search, including Andrew Goodman's "Winning Results with Google AdWords," Mona Elesseily's "Yahoo! Search Marketing Handbook" and most recently, "Pay-Per-Click Search Engine Marketing: An Hour a Day" by David Szetela and Joe Kerschbaum. Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.

Anna Maria heads up ClickZ's editorial team, working with the publication's editors in New York and Hong Kong and guiding 70 marketing experts who share how to's and commentary in Experts columns. She was on the launch team for Ziff Davis Media's Baseline magazine and has worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.

Marty is author of "Killer Facebook Ads" (Wiley/Sybex 2011) and CEO of aimClear®, an online marketing agency that has managed Facebook ad campaigns generating over 10 billion impressions internationally. Client credits include MarthaStewart.com, Siemens, Second Life, Budget Direct, and other global brands.

He’s written extensively for respected Internet marketing trade publications including SearchEngineWatch, SearchEngineLand, SearchEngineRoundTable, and been quoted in many others. aimClear Blog has been cited as among the Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs, PRWeb's 25 Essential Public Relations Blogs You Should Be Reading, and listed in the AdAge Power150.

A fixture on the international conference circuit, Marty speaks regularly at Search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon, SEMpdx, International Search Summit, All Facebook Summit, Socialize, OMMA, Search Insider Summit, Universities, and others. Marty founded and produces the aimClear® Full Day Facebook Marketing Intensive Workshop.

He has been described as "not your typical agency type." A "social media maverick" and "more innovator than follower." aimClear has become internationally recognized for its work in demographic research, especially as pertains to search, Facebook, and LInkedIn.

Marty and his aimClear team specialize in paid and organic search and social online marketing. aimClear's services include blended search and social demographic research; search engine optimization (SEO) technical and semantic audits, analytics monitoring, and consulting; pay-per-click (PPC) audits, setup, testing, and ongoing management; online reputation management (ORM) dashboard configuration and ongoing monitoring; social media marketing consulting and data-driven community management; public relations; and copywriting.

Marty enjoys camping, canoeing, fishing, patronizing James-Beard-award-winning restaurants, and fine wine.

Joe Weller is a Marketing Director at RealNetworks, where he leads Paid Search & Landing Page Optimization efforts for the company. He brings 15 years experience in online marketing on both the agency and client side. Joe received an MBA from Willamette University and a BA from Miami University. He lives in Seattle with his wife and two daughters.

Over the past decade Jamie Wells has built a wealth of strategic marketing and business development expertise, holding key positions across mobile, interactive, experiential and traditional media-based marketing disciplines.

As director of trade marketing, Jamie is responsible for defining Microsoft's Mobile Advertising positioning within the mobile advertising industry, which includes developing innovative marketing and advertising programs and initiatives, leading Microsoft's mobile advertising thought leadership efforts and crafting highly effective, cutting edge mobile solutions for advertisers and publishers.

In addition to his responsibilities at Microsoft, Jamie also teaches coursework on mobile as an Instructor at the University of Washington's MCDM program, and is the founder of wikimobidex.org, the world's largest web-based index of mobile marketing & advertising firms.

Before joining Microsoft, Jamie led the full service mobile advertising and marketing practice at OMD Worldwide, the largest Global Media Agency and a leader in digital marketing innovation, developing custom strategies and agency best practices that leveraged the mobile channel for all of OMD's clients, while stewarding a culture of agency intelligence, innovation and best practices to help its clients remain on the bleeding edge of creative mobile advertising, media and analytics. Additionally, Jamie served in senior marketing and management roles at MangoMOBILE, and Omnicom Company, Ringleader Digital, TCS Mobile and 4Kids Entertainment. Wells was the valedictorian of his Executive M.B.A. class at Montclair State University of NJ and earned a B.A. in English from the University of New Hampshire.

Dr. Ralph F. Wilson is widely recognized as one of the top international authorities in the area of Internet marketing. Business Week called his popular WilsonWeb.com website "bar none the best e-commerce resource out there." Business 2.0 profiled him as one of the savvy dot-com survivors. The New York Times named Dr. Wilson "among the best-known Internet marketing publishers and consultants who preach the responsible use of e-mail for marketing." He is the founder and editor-in-chief of Web Marketing Today®, the grandfather of the Internet marketing e-zines, published continuously since 1995. Currently it is sent to 107,000+ confirmed opt-in subscribers. His Web Marketing Today® Premium Edition is considered one of the top sources in the industry for in-depth content. He is a winner of the Tenagra Award for Internet Marketing Excellence and the author of hundreds of articles and numerous books, including Planning Your Internet Marketing Strategy (John Wiley & Sons, 2002), The E-Mail Marketing Handbook (Second Edition, 2005), and The Shopping Cart Report (Second Edition, 2004).

John Yi, Program Manager (Marketing APIs), guides technology developers to build value added applications that support Facebook’s social marketing vision. John previously managed SEM, Display and Social advertising initiatives for Affinity Labs (Monster Worldwide), co-founded two startups, led disaster response efforts for the Red Cross and traveled the world for several years dressed in camouflage. He is a 1996 graduate of the US Military Academy at West Point. John lives and works in the San Francisco Bay Area where he likes to run, bike, swim, snowboard and click on relevant Facebook ads.

Jim is the founder and CEO of BrightEdge. He combines in-depth expertise in developing and marketing large on-demand software platforms with hands-on experience in advanced SEO practices. Prior to founding BrightEdge, Jim was at Salesforce.com where he led a core part of the platform products team that delivered the industry's first cloud computing platform. At Aether Systems, Jim ran the product management team responsible for the product strategy, roadmap, and delivery of the innovative Scoutware line of wireless products. At Mercator Software (now IBM), Jim directed the development of Mercator Integration Broker, an industry leading enterprise software product, generating over $100 million in revenue.

Jim holds an MBA from Stanford University, a Master's of Engineering from the University of Virginia, and a Bachelor's of Science in Computer Science from the University of South Dakota.

Richard has been involved in online marketing since the late 1990s. The author of multiple patents, he has expertise across most areas of online marketing. Having started in the industry by managing the online campaigns for his own successful e-tail operation, this quickly led to developing Metamend, a leading search engine marketing firm that he co-founded in 2000. At Metamend, he managed and led the optimization campaigns for web properties ranging from SMEs to Fortune 100 sites. In 2006, he developed the Enquisite technology and in 2007 founded it as a separate company from Metamend, allowing both companies to flourish independently by providing online marketing services to companies globally. Today, Richard is a Director and Advisor to multiple companies spanning the fields of software, marketing, technology, and media. He also provides assistance to firms with patent and IP reviews, and of course, digital strategy.