This clinic will examine your site from top to bottom to see if all the pieces are working together to make yours the best site possible. Because it is not just about rankings, but traffic and conversions. Can you get them to the door? Then once there can you get them to buy what you are selling? We will look at your site to see where you can improve all things SEO/SEM.

SEO redesigns are complex and SEO is often the first thing de-scoped, leaving SEO traffic at risk. In this session you will learn how to mitigate the risks, get people on board and get SEO requirements factored into project estimates and timelines so that the new site propels your traffic to a new plateau. Learn what are the activities you should be doing for a redesign.

Stumped about social media? Wondering why what you're doing in your social media efforts isn't helping your bottom line? Not getting the results you hoped to see? Or are you just overwhelmed by everything that's out there in social media and don't know where to start? At this express clinic, social media marketing expert Liana "Li" Evans will take a high level look at your social media tactics and help you tweak them to provide you with some quick wins with social media marketing.

Get one-on-one advice for usability, design, copy, site navigation, information architecture and any technical issues that may prevent your Web site from receiving high quality search engine traffic and visitor conversions.