ClickPath is an award winning, online-to-offline ad tracking solution that gives you unprecedented visibility into your entire conversion performance. Simply put, ClickPath tracks all conversions generated from your online advertising, including phone calls, and ties them back to the exact keyword or ad source. ClickPath's patent-pending technology is the only scalable analytics tool that can track phone call conversions generated from your search engine marketing - down to the keyword. ClickPath extends your campaign performance analytics by giving you a complete picture of all the conversions your keywords generate - online and offline. With ClickPath you can make informed decisions on which ads and keywords are driving revenue instead of merely driving click-throughs.