Press Release

Search Engine Strategies (SES) New York 2009 Gets Real with No Holds Barred Agenda

Biggest Search Industry Gathering Features
"Search & the Fear Economy" Among Other Tracks

New York, NY - January 23, 2009 - In the vein of addressing challenges head on, popular search marketing conference Search Engine Strategies (SES) New York announced its March agenda, which includes a new track dedicated to "Search & the Fear Economy." Thousands of the nation's marketers are set to attend this year's event, slated for March 23-27, 2009, at the Hilton New York.

With the search industry rapidly changing, SES organizers will reserve several sessions for late-breaking topics to be announced closer to the event. Considered the industry's must-attend conference SES New York is organized by the search experts at SearchEngineWatch.com. The largest show in the global SES series, SES New York '09 offers more than 70 sessions across all experience levels geared toward marketers, corporate decision makers, web developers, search engine marketing (SEM) specialists and rookies, and search engine optimization (SEO) consultants.

The new conference track, "Search & the Fear Economy," features a line-up of timely themes:

• Searching for a Solution: The Impact of Today's Economy on the Search Landscape
• Survival of the Fittest 2.0
• New Business Models for Changing Times

A second new track, "Search & the C-Level Exec," offers these practical sessions:

• Entrepreneurs and C-Suite Executives: A Fast-Track to Search Marketing Fluency
• Thinking Outside of Your Website: Branding Without Borders
• Budget Migration: Going Digital Without Impacting Your Brand
• Implementing an Effective Digital Corporate Governance Program

"They're all here – the experts whose brains you want to pick along with people just like you with the same questions and goals," said Matt McGowan, Vice President and Publisher for Incisive Media's Interactive Marketing Group, including Search Engine Strategies, SearchEngineWatch.com and the ClickZ Network. "No question, there's tremendous value in attendance whether your goal is to optimize your website, improve your PPC campaigns, or even if you're just learning about search. There's no other industry gathering quite like this and that's why marketers come back every year."

Those who register by Friday, March 6, 2009, for SES New York will save $200. For more information on SES New York '09 and other shows in the series, see www.SearchEngineStrategies.com.

More press releases can be found on the SES Blog.

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About SES
Incisive Media's Search Engine Strategies is a leading global conference and training series focused on search engine optimization and search engine marketing. Other Incisive resources for interactive marketers include the ClickZ network for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands include Accountancy Age, Computing, Investment Week, Legal Week, LegalTech, Post, Real Estate Forum, Risk, Search Engine Strategies and The American Lawyer. For more information, visit www.incisivemedia.com.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com