Press Release

Search Engine Strategies (SES) Brings Search Engine Marketing (SEM/SEO) Training to the Mile High City

Local Search, SEO, Keyword Research, and Social Media Marketing are Guaranteed to Keep Marketers Ahead of the Curve

Denver, CO - April 11, 2008 - Recent projections anticipate that North American search engine marketing (SEM) spending will grow to $25.2 billion in 2011 from $12.2 billion in 2007. To experience firsthand the continuous developments in search engine strategy and ensure they stay on ahead of the competition, consultants, site designers, website owners, and in-house marketing professionals alike cannot afford to miss the SES Search Engine Marketing (SEM/SEO) Training Workshops taking place in Denver, CO, on May 6, 2008. The in-depth training sessions are conducted in a small class setting, allowing instructors to be readily accessible for informal one-on-one or small group discussions.

The following four intensive workshops will give attendees the necessary skills and tools to improve business results no matter where they are in the SEO and SEM process:

• Local Search Engine Marketing 101 - Everyday more and more people turn to the Internet to find information about products and services that are nearby. Local businesses that do not appear where they are looking have zero chance of being found in these queries. This course will give brick-and-mortar businesses, in-house marketers, and agencies the knowledge needed to compete effectively in the local online marketplace; companies will know how to get found when and where potential customers are searching for them.
• Search Engine Optimization Workshop - A search-engine friendly Web site is a user-friendly, search-friendly, and persuasive site that converts visitors into buyers. In order for a site to be search-engine friendly, it must meet the terms and conditions set forth by the search engines. Additionally, the site must satisfy the needs of site visitors. Ultimately, the site must be profitable for the Web site owner. Can a single site satisfy all of these groups? This presentation will show these skills are essential for building a user-friendly, search-friendly, and persuasive site that converts visitors into buyers.
• Advanced Keyword Research - In training session, attendees will explore the tools available for identifying, researching and zeroing in on the right keywords for SEO or PPC campaigns. After attending this workshop, attendees will be able to understand the role of keyword research and how it is integral to SEO and PPC campaigns, identify and refine the initial set of possible keywords for any campaign, and be able to score keywords and sort them in order of which are most likely to lead to conversion.
• How to Effectively Use Social Media for Search Marketing Campaigns - Over the past year, social media has experienced a virtual explosion and has become a major piece of the search marketing puzzle. Companies are amazed by the influence that social media is having upon the industry and want to understand how to use it effectively. From capturing traffic and links, to effectively converting the traffic, there are many aspects of social media that need to be considered. After this presentation, attendees will be able to figure out which type of social media is right for their business.

"Companies cannot afford to put off learning some of the most straightforward strategies for maximizing the search visibility of their web site," said Matt McGowan, VP of Marketing for Search Engine Strategies and Search Engine Watch, properties of Incisive Media. "Whether you're a seasoned marketer or just starting your career in the field, these sessions will make you an expert within four hours. You can't beat that kind of a learning experience."

For pricing information and to register, please visit www.searchenginestrategies.com/training/denver.
For additional information on SES Toronto, SES Hamburg, and SES San Jose, please visit www.searchenginestrategies.com.

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com