Press Release

Social Search To Be Highlighted
at Search Engine Strategies New York

New York, NY - March 14, 2008 - Social search takes center stage at this year's Search Engine Strategies (SES) New York, taking place March 17-20, 2008, at the Hilton New York.

The social search track, set for the Wednesday, March 19th, will feature these sessions in addition to a keynote from Jason Calacanis, founder and CEO of Mahalo, Inc.:

• Social Media Marketing - What is it and What is it Good For?
  Marketing to and through social networks means humans are hot again. Not as directory editors; it's Web 2.0 and your customers are in control. The old-fashioned media buy has gone bye-bye. Social media marketing is fast – emerging as a must-have in search strategies. Learn about the social search revolution, and hear case studies of how marketers have successfully promoted brands and products with it.
• Successful Tactics for Social Media Optimization (SMO)
  Community-built web sites, Facebook, YouTube, Microsoft Tagspace, Wikipedia and new sites allowing content to be shared through "tagging" can be a great way to tap into links and search-driven traffic. Hear how-to's and tips from search marketers who have discovered what works today and what to avoid.
• Social Media Research: Informing Search Strategies
  If search engines are tapping into human knowledge more widely through tagging, click-through tracking, search history features and other methods, so can search marketers. Social networks, blogs, feeds, tagging, social bookmarking and immersive game environments provide 24/7 real-time focus groups.
• Social Search: The Next Step
  Social media networking is changing the way people integrate the Web into their lives. Still, this seems one small step for searchers, but a giant change for search media. What will the evolution of social media mean to marketing as customer behavior becomes nearly impossible to manipulate?

"There are some lofty predictions for social search in 2008 and we plan to dig in and assess what's real and what's not," commented Kevin Ryan, Vice President of Global Content for Search Engine Strategies. "Marketers come to SES to get the latest thinking on trends along with practical knowledge they can take back and get started with immediately. If social search turns out to be as big as predicted, marketers need to be up to speed on how to tap into it effectively."

To learn more and to sign up for email alerts or RSS feeds for Search Engine Strategies New York and other upcoming conferences in the series, visit www.searchenginestrategies.com.

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com